• (780) 758-5800
  • Edmonton, Alberta
  • (780) 758-5800
  • Edmonton, Alberta

Tips, trends & strategies on Web Design & Development, Mobile-Friendly (Responsive) Websites, Social Media, Search Engine Optimization & Marketing.

David Motkoski
WSI
Online pay per click (PPC) advertising is one of the best ways increase your brand's visibility, improve search engine rankings, and drive more conversions. Here's why more companies are putting PPC advertising at the forefront of their online marketing strategies: 1. Online Pay Per Click (PPC) Advertising is Cost-Effective With pay per click advertising, (https://smartwsimarketing.worldsecuresys ..
David Motkoski
WSI
Increase brand awareness through ads featuring industry related imagery, logos and short messages. Even if users do not click on the ad, they are left with a memory of your business. This technology is comparable to a physical billboard, but instead of your customers finding the billboard, it finds them. These ads potentially increase both online and offline sales. **It is important to understan ..
David Motkoski
WSI
Setting SMART goals -- that is, marketing campaign goals that are Specific, Measurable, Attainable, Relevant, and Time-Bound -- is the key to developing a winning online display advertising strategy. Whether your objective is to boot website traffic, increase leads by a specific percentage, or sell a certain number of subscriptions within the next six months, your SMART goals will help you effectivel ..
David Motkoski
WSI
Incorporating online Facebook advertisements into your marketing strategy is a smart way to capitalize on the popularity of social media while maximizing your marketing budget. Here are a few guidelines for making the most of your online Facebook advertisements. Include a call-to-action. Adding a call-to-action (CTA) (https://smartwsimarketing.worldsecuresystems.com/digital-marketing-edmonton-blog ..
David Motkoski
WSI
As advertising budgets continue to shrink, competition intensifies, and consumer attitudes begin to shift, running a profitable digital marketing campaign requires a solid strategy. Here are a few ways to make sure your next campaign is a success. Invest in influencer marketing. Consumers are becoming increasingly wary of celebrity endorsements. Savvy digital marketers will recognize this shift in ..
David Motkoski
WSI
You don't need to have a large marketing budget to succeed at digital search engine marketing (SEM). Here are five simple ways to increase your website's traffic and boost your conversion rates. 1. Define Your Goals Defining your goals ahead of your campaign is essential to determining the effectiveness of your digital search engine marketing (SEM) strategies. Take some time to consider what you wan ..
David Motkoski
WSI
With the recent explosion in popularity of social media and mobile marketing, many business owners are overlooking one of the most effective and profitable forms of advertising: email marketing. Here are five ways adding digital email marketing to your advertising strategy can help improve your marketing ROI. 1. Targeted Advertising Unlike television, radio, and print ads, email marketing is highly ..
David Motkoski
WSI
With mobile having overtaken desktop as the primary method that web users surf the Internet, having a good mobile website is essential. But do you really need to hire a professional to design another version of your site, or can you do it yourself? Below are three reasons to hire a mobile website designer Edmonton to get the job done. 1. Improved Usability A poor user experience is one of the most  ..
David Motkoski
WSI
Looking for simple ways to grow your online visibility and generate more leads? Here are five things you can do today to improve your blogging and social media presence. 1. Optimize Your Site Whether you're creating a brand-new website (http://www.smartwsimarketing.com/web-design-edmonton) or updating an existing one, you'll want to ensure that it's mobile friendly, loads fast, is visually appealin ..
David Motkoski
WSI
With mobile having overtaken desktop as the primary method of accessing websites, it's crucial that your site is designed to adjust and adapt to the screen sizes of smartphones, tablets, and other mobile devices. The simplest and most cost-effective way to accomplish this is to use a responsive website design. Below are just a few of the reasons more business owners are hiring an Edmonton based website ..

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