• (780) 758-5800
  • Edmonton, Alberta
  • (780) 758-5800
  • Edmonton, Alberta

Tips, trends & strategies on Web Design & Development, Mobile-Friendly (Responsive) Websites, Social Media, Search Engine Optimization & Marketing.

David Motkoski
WSI
If you have been noticing changes to your search rankings on Google, you are not alone. In mid-April of this year, Google updated their core algorithm, and have suggested that the update will focus on improving the quality of the search engine results pages. So, how will these new changes affect your SEO strategies? Let’s take a look. Core Algorithm Changes Google has updated their search  ..
David Motkoski
WSI
A digital marketing strategy is key to the success of any business and partnering with an Edmonton SEO company can give your business a competitive advantage. Of course, search engine optimization (SEO) is a never-ending competition, as you strive to remain at the top of search results. However, maintaining a high SEO ranking can be difficult, and the use of an Edmonton SEO company can help give your  ..
David Motkoski
WSI
Using social media alongside your SEO strategy will greatly improve your reach and traffic. Instead of using traditional marketing strategies, social media offers an effective and inexpensive way to build brand awareness, while also interacting with existing customers. Here are a few things to consider before you create a social media marketing campaign for your business. Who is the Target Audience?  ..
David Motkoski
WSI

3 Benefits of Marketing Automation

Marketing automation is an efficient way for companies to reach out to existing clients by using an automated software. It helps to guide your leads through the marketing funnel, from the top to the bottom, in hopes of generating sales-ready leads. This software can help your Edmonton business simplify the marketing process, whether it is data integration, lead generation, campaign management, or many ..
David Motkoski
WSI
Reputation management is often-overlooked as a digital marketing strategy that can have a substantial impact on your business. Developing an excellent reputation can help distinguish your business from other competitors and help you reach a much wider range of customers. However, maintaining this reputation takes a lot of extra work, but establishing a reputation management plan can help your business ..
David Motkoski
WSI

How Google AdWords Can Increase Your Sales

One of the most effective ways that a company can increase sales is by using Google AdWords. AdWords enables businesses to advertise their services through Google searches and is based on specific keywords. For example, a keyword in a search can enable your ad to appear, which significantly boosts the chances of someone clicking on the ad and visiting your site. Your company will set a pay-per-click ( ..
David Motkoski
WSI
Businesses are always trying to attract new clients, and many must choose between using inbound or outbound marketing techniques. Inbound marketing (/digital-marketing-edmonton-blog/what-is-inbound-marketing) focuses on a less aggressive approach that develops a personal relationship with each client. Outbound marketing demands attention, whether it is through telemarketing, commercials, email campaig ..
David Motkoski
WSI
Understanding how to create a website that is SEO friendly (/seo/blogging-edmonton) can have a substantial impact on Edmonton businesses that hope to reach new clients and be organically listed near the top of Google search rankings. We specialize in SEO and have been helping small to medium size businesses reach their full potential by improving their ranking on Google. Here are three DIY tips that w ..
David Motkoski
WSI
The use of social media has revolutionized the way businesses reach new clients, and Facebook advertising (/sem/facebook-advertising-edmonton) is an excellent way to build the brand of your company. While traditional advertising methods can still be effective, the use of social media can give your organization a significant edge over other competitors. Here are three benefits of Facebook advertising a ..
David Motkoski
WSI
The business world is ever-changing with a massive shift from traditional advertising to digital marketing. Online advertising is much less expensive than traditional media and allows for trackable leads. What this means for your business is that you need to be online wherever your prospective customers are! The number one way to do this is with pay-per-click (PPC) ads. (https://smartwsimarketi ..

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