Many website owners overlook the benefits of hiring an expert to optimize their site. After all, isn't SEO something you can do yourself? While there are steps you can take to make your website more visible in search engines — and to potential customers — an SEO company has the skills and expertise to ensure that your website is optimized correctly and cost-effectively. Here are just a few of the tools and strategies that an Edmonton SEO company uses to generate leads:
What an Edmonton SEO Company Can Do For You
- Landing pages
Landing pages are standalone web pages designed for various purposes that visitors "land" on when clicking on an inbound link. An Edmonton SEO company can create landing pages for your website that are optimized to guide your prospects toward your intended goal — whether it be to purchase a product, subscribe for a service, or sign up for a newsletter.
- Call-to-action (CTA)
SEO companies understand Internet users' behaviour and know which messages, images, buttons, and CTAs will prompt your website visitors to take action. An Edmonton SEO company will craft an effective call-to-action that converts people browsing your site into paying customers.
If your website doesn't offer anything of value to visitors, they may never come back. An Edmonton SEO company can create different offers for various stages of the buying cycle to keep visitors checking in on your website. Whether it's a free trial, a product sample, an e-book, free templates, or an informational guide, your Edmonton SEO company will produce valuable content that nurtures your leads as they move down the sales funnel.
- Smart CTAs
Smart CTAs go beyond the traditional call-to-action by changing based on where visitors to your web pages and blog posts are in the buying cycle. It is estimated that Smart CTAs convert 42 percent more visitors than standard calls-to-action.
The above are just a few of the ways in which SEO companies help businesses build more profitable websites. Contact us for more information about how an Edmonton SEO company can help you design a website that will generate a constant stream of new leads for your business.