Looking to grow your brand awareness? Drive website visits & establish your brand authority.
Marketing your business effectively is all about placing the right information in front of the right people at the right time. So, what can you do if you're getting good traffic and page views, but your sales aren't increasing accordingly? Every solid marketing strategy includes a combination of mediums and display advertising is your key to keeping your Edmonton business on the minds of people who have visited your site previously.
Increase Your Web Traffic
With online advertising, your search engine optimization (SEO) strategy is designed to capture buyers who are most likely to be interested in your products or services and lead them through the buyer's journey. It is also how you build your online reputation and inform people of your offerings. Despite your best efforts, there will be a significant number of visitors to your site who are not quite ready to commit. This is where display advertising can make a big difference in your sales growth.
Get Your Brand in Front of Customers
Display advertising uses visually stimulating content to keep your business in front of people who have visited your site and will recognize your brand, but may not have made their purchase yet. It's highly effective because it is not intrusive, yet it sticks with people because it refreshes their memory of their experience with your site. While search engine marketing (SEM) targets new potential customers, display advertising appears only before people whom have visited your site previously.
Your Edmonton marketing specialists can help you create the display advertising campaigns that will accelerate your business growth in 2017.