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Digital Marketing Agency

Digital Marketing Agency

How You Should Properly Balance Your Content Strategy

Posted by - Lynne Motkoski

Finding the proper balance, in the context of content strategy is an ever-changing art, people in marketing are still trying to figure out. Part of the reason for this is because there is no one formula that works. Industry watchers have noticed two trends when it comes to content strategy. The first is that traffic starts to slow down if posts were not done once per day. Others have noticed that longer posts tend to attract more eyeballs.

Marketing Tactics that Need to be Left in the Past

Posted by - Lynne Motkoski

With digital technology such as websites and social media available, the competition is getting more intense with each passing year for businesses. Old fashioned ways of doing marketing just don’t work anymore, at least not in a substantial way.

Should You Choose SEO Over PPC?

When beginning your marketing strategy, it is always important to know where to start especially if you have a limited budget to work with. Two of the most important aspects of a marketing strategy will be your Search Engine Optimization (SEO) and your Pay-per-Click (PPC) advertising. Each of these processes provides you and your business with great benefits to drive website traffic and boost your sales.

How to Make the Most Out of Your Money on Social Media

Posted by - Lynne Motkoski

In the race to get as much attention as possible and put your product in front of customers with the help of social media marketing, it's not always about how much you spend, but how you spend your money. It is possible for you to gain exposure without having to break the bank.

Words Over Ideas? The Future of Content

Posted by - Lynne Motkoski

There was a time not too long ago, when all you needed to do to get noticed as far as search engine rankings were concerned, was to create a lot of content. The more blogs or articles you had, the better it was. Those days are pretty much over. The reason is that search engine algorithms have become much more clever.   

Proven Best Practices for Local Businesses to Succeed Online

Posted by - Lynne Motkoski

As a local business in today's information-dense environment, your website serves as the public face that you show the world. Before they know anything else about your company, the average consumer will look you up online and their first impression of your business will be colored by how they perceive your online presence.