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How a Local Search Engine Optimization Agency Can Quell Your SEO Frustration

Working with a local search engine optimization agency that understands SEO’s ever-evolving ways can help keep your audience engaged, drive new visitors to your site, and boost sales.

Oops, We Did It Again! Smart WSI Marketing Picks Up Another WMA Award

The Web Marketing Association (WMA) has just wrapped up it’s 26th awards season. WMA is made up of a committee of industry leaders and expert judges dedicated to raising the standards of excellence in web development. The committee receives global nominations in 97 categories across the industry, and since joining the race in 2007, the WSI family has received over 150 WMA awards, including top agency twice!

What a Small Business Digital Marketing Service Wants You to Know about Geofencing

Read on to learn everything you need to know about geofencing and how a small business digital marketing service can use it to significantly improve your customer experience and bottom line.

Handling Negative Reviews, The Right Way

Your website's rocking, social media is busy, and everything is perfect. Then it happens: a negative review. Handling negative reviews the right way can provide huge benefit to your digital marketing efforts!

Take More Social Responsibility by Increasing Your Accessibility Online

We’re living in a time where social responsibility is at an all-time high. More and more business of all sizes are committed to positively enacting change, and are committed to one or more social causes that they believe in. 

Why Did Your Previous Pay-Per-Click Advertising Attempts Fail?

Let’s look at several of the most common ways we see pay-per-click advertising services fail and how you can avoid a similar fate.

Day and Night: Marketing Your Company for All Hours of the Day

So you have an online marketing plan, but are you doing it right? Are you sending out emails at the right time or showing your ad just at the right moment? With dayparting, you can send out the right message at the right time.

What Google Advertiser Verification Means for Your Company

Google is constantly looking to improve the quality of its advertising network. The latest significant change to the company’s advertising services is its “advertiser identity verification program.” 

Google Responsive Search Ads Now the Default Ad Type

Google announced that as of June 30, 2022, it would be dropping the use of expanded text ads (ETAs) in favour of responsive search ads (RSAs). Read on to find out why.