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Posted: 17 Jun '19

2019 Digital Marketing Trends

In 2019 the digital marketing world seems to be changing day by day. This year we have seen some common trends highlighted in this WordStream study to consider when devising your marketing strategy.  

Team Size

You may think that to have a successful marketing strategy you need a large team of people to facilitate your efforts. That doesn’t seem to be the case. In 2019, 89% of businesses report that their marketing team size is 1-5 people.

One of the main benefits of having a smaller team is the ease of communication amongst team members as well as the quality and consistency of content being put forward.

In-House Staff + Agency Expertise

One of the trends for 2019 is that companies are preferring to keep their marketing tactics in-house for the most part. This makes sense in terms of content as a business will know itself better than an outsourced third party.

However, when it comes to technical analytics and backend marketing work, companies cite “better expertise” as the main reason for choosing to outsource part of their marketing strategy. With these outsourced agencies running the technical side of their strategy such as SEO and PPC campaigns, businesses can focus more on the tangible content going out to their consumers while the agency makes sure that it gets seen online.


The days of needing a huge budget to have success online are behind us. While there are benefits to having more money to put towards your digital marketing budget, almost half of the companies are budgeting under $5000 per month for their entire strategy.

The benefit of free social media marketing and brand building is key for businesses who don’t have the funds to allocate to the more expensive tactics. Don’t think that just because your competitors have more money that they’ll do better online. Quality and engaging content still rules the internet and drives the customer base.

Paid Search is Still #1

Where you put your money is important, so you need to figure out what is the most important part of your marketing strategy for your business. Paid search ranks #1 in importance across the board of marketing tactics.

]The effectiveness of a Google Ads campaign can be unmatched if done correctly and is a way for smaller businesses to get seen in search results rather than being overshadowed by the larger corporations with endless pockets.

Instagram Advantage

It’s no secret that Instagram is one of the fastest growing social media platforms today. While you may think that everyone is advertising on Instagram today, you may be surprised to know that 50% of businesses said they weren’t advertising on Instagram at all.

This could provide an advantage right now as in your respective industry there may be a low barrier to entry in the Instagram advertising game. There’s little doubt that this number is going to increase as the app progresses so getting into the game sooner than later will be beneficial in the long run.


Video is continuing to grow in the digital space, but should it be included in your strategy? One of the biggest roadblocks to incorporating video into a marketing strategy is the time and expertise to execute it to a high-quality level. While video can provide an engaging and exciting way to promote your products and brand online, if its not going to be done to the highest level you shouldn’t be doing it at all.

A poor-quality produced video could potentially hinder your marketing efforts. If you are keen on incorporating video into your strategy but don’t have the time or resources to do it in-house, consider outsourcing to an agency who specializes in video production and be confident that they will provide you with the best quality to make your business shine.


If you are looking for help implementing these 2019 trends into your business strategy or if you need help with your current marketing strategy, contact us today! We have the expertise to help you succeed online.


Lynne Motkoski, Digital Marketing Consultant
Specialty: Digital Marketing Strategies
Education: BComm, MA Communications & Technology, University of Alberta

With over 10 years of digital marketing experience in the WSI global franchise, Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She leads digital transformation for Alberta based companies as they are adapting to the age of social distancing.