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Posted: 16 May '18

3 Benefits of Marketing Automation

3 Benefits of Marketing Automation

Marketing automation is an efficient way for companies to reach out to existing clients by using an automated software. It helps to guide your leads through the marketing funnel, from the top to the bottom, in hopes of generating sales-ready leads. This software can help your Edmonton business simplify the marketing process, whether it is data integration, lead generation, campaign management, or many other various functions. Here are three of the top benefits of marketing automation for your Edmonton business.

Nurture Leads

The purpose of marketing automation is to streamline your marketing processes and encourage your leads to interact with you and your content. Rather than sending out email blast after email blast, you can create and schedule interactive emails with triggers. The triggers encourage your lead to interact and decide if they want to continue receiving emails/information, opt out, or have someone contact them. Your emails are tailored to your specific personas and groups to further personalize your automation.

Increase Productivity

Companies are always looking for ways to improve productivity, and the creation of a marketing automation plan is an excellent way to boost productivity and make the jobs of each employee that much easier. It can simplify routine tasks by automatically sending confirmation emails, newsletters, or even following up with existing clients. The use of marketing automation will enable employees to focus on more important areas of work, which increases productivity and allows mundane tasks to be handled automatically.

Customer Retention

Retaining existing customers plays a significant role in the success of a business. Marketing automation can help keep existing clients due to marketing intelligence. For example, marketing intelligence allows a company to predict the needs of a client through analyzing large amounts of data. The tracking of all this data happens automatically and allows a company to make well-educated decisions that are data-driven and isn't based on emotion or gut feelings.

The use of marketing automation plays a significant role in the success of Edmonton businesses that hope to help their customers. Saving time and increasing productivity are just a few benefits. WSI Edmonton is a digital marketing agency that focuses on helping businesses expand by using various online marketing strategies. If you wish to learn more, contact us at any time, and we will be happy to discuss the many advantages of marketing automation for your Edmonton business.


Lynne Motkoski, Digital Marketing Consultant
Specialty: Digital Marketing Strategies
Education: BComm, MA Communications & Technology, University of Alberta

With over 10 years of digital marketing experience in the WSI global franchise, Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She leads digital transformation for Alberta based companies as they are adapting to the age of social distancing.