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How To Run A Successful Digital Marketing Campaign

How to Run a Successful Digital Marketing Campaign

As advertising budgets continue to shrink, competition intensifies, and consumer attitudes begin to shift, running a profitable digital marketing campaign requires a solid strategy. Here are a few ways to make sure your next campaign is a success.

  • Know your audience. Targeting the right audience will ensure your marketing dollars are not wasted. Focus on crafting digital marketing campaigns that are targeted toward the persona(s) that are your ideal customer. 
  • Make it scalable. The exploding popularity of digital marketing has created a growing demand for marketing technology. In this new landscape, the most successful businesses are often those who are contracting digital marketing agencies. This is because an agency will act as an extension of your staff without incurring the cost of a full-time employee. In this case, increasing digital marketing efforts does not require recruiting and paying new staff. The agency of your choice will have the capacity to handle more digital marketing services on your behalf.
  • Leverage offline marketing opportunities. Despite the popularity of digital marketing, offline marketing still have their place. Incorporating traditional marketing (print ads, radio spots, etc.) into your digital marketing strategies can be a very powerful strategy.

While the above tips won't guarantee success, they provide your best chance at getting the highest possible ROI out of your online marketing campaign. Contact us for more information about developing a digital marketing strategy that will put you ahead of the competition, convert more prospects, and boost the profitability of your business.

Lynne team member
Lynne Motkoski, Digital Marketing Consultant
Specialty: Digital Marketing Strategies
Education: MA Communications & Technology, BComm [U Alberta]

Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.

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The Web Marketing Association (WMA) has just wrapped up it’s 26th awards season. WMA is made up of a committee of industry leaders and expert judges dedicated to raising the standards of excellence in web development. The committee receives global nominations in 97 categories across the industry, and since joining the race in 2007, the WSI family has received over 150 WMA awards, including top agency twice!