Serving Edmonton & Alberta since 2009 Edmonton: 780-758-5800
Posted: 31 Dec '17

How to Run a Successful Digital Marketing Campaign

How to Run a Successful Digital Marketing Campaign

As advertising budgets continue to shrink, competition intensifies, and consumer attitudes begin to shift, running a profitable digital marketing campaign requires a solid strategy. Here are a few ways to make sure your next campaign is a success.

  • Know your audience. Targeting the right audience will ensure your marketing dollars are not wasted. Focus on crafting digital marketing campaigns that are targeted toward the persona(s) that are your ideal customer. 
  • Make it scalable. The exploding popularity of digital marketing has created a growing demand for marketing technology. In this new landscape, the most successful businesses are often those who are contracting digital marketing agencies. This is because an agency will act as an extension of your staff without incurring the cost of a full-time employee. In this case, increasing digital marketing efforts does not require recruiting and paying new staff. The agency of your choice will have the capacity to handle more digital marketing services on your behalf.
  • Leverage offline marketing opportunities. Despite the popularity of digital marketing, offline marketing still have their place. Incorporating traditional marketing (print ads, radio spots, etc.) into your digital marketing strategies can be a very powerful strategy.

While the above tips won't guarantee success, they provide your best chance at getting the highest possible ROI out of your online marketing campaign. Contact us for more information about developing a digital marketing strategy that will put you ahead of the competition, convert more prospects, and boost the profitability of your business.


Lynne Motkoski, Digital Marketing Consultant
Specialty: Digital Marketing Strategies
Education: BComm, MA Communications & Technology, University of Alberta

With over 10 years of digital marketing experience in the WSI global franchise, Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She leads digital transformation for Alberta based companies as they are adapting to the age of social distancing.