Should Your Brand Drive Your Website Design or Vice Versa?

Professional website design sets your business up for success, building brand awareness and acting as a magnet for new leads and customers. Your web design should match your brand identity and vice versa. But which comes first? Does brand drive design or does design define brand? Award winning Smart WSI Marketing is an Edmonton website design company that helps brands build websites that reflect who they are and what unique products and services they offer. Contact us today to learn more.

Brand Identity and Website Design

First, let’s talk about all things branding. 

• Your brand is the way everyone else perceives your company. 
  
• Branding is how you shape your brand for marketing purposes. 
  
• Brand identity is the assemblage of all visual elements used to portray your brand’s image to customers. 
  

Standard or do-it-yourself web design templates make it difficult to make your brand stand apart from your competitors. If you want to showcase your brand as the truly unique choice it is, a professional web design is the way to go. 

Web Design to Showcase Your Brand 

Is your current website design in sync with your digital marketing goals? Does it portray your brand in the way you want it to? Here are just a few ways a professional digital marketing agency can help you build a website that is an accurate window into your brand. 

• Give your logo centre stage. Your company’s logo is the face of your brand. Though it’s only one part of your story, it must original, of high-quality, and instantly recognizable. The logo should be the first thing people notice when they visit your website. 
  
• Choose images that convey your brand’s message. There are some fairly decent stock images out there, but most are cliched and in many cases the odds are good they’ve been used by your competitors. Original photos and graphics provide a consistent message that your brand is different. 
  
• Proper use of calls-to-action. If you want to convert, you need people to click. Good CTAs are free of clutter, use fonts and colours that reflect your brand, and stand out from the rest of a page’s content. 
  
• Focus on your brand’s core message. Images, CTAs, and content are crucial to making the sale, but you also want to make sure there’s plenty of things like white space, which makes it easier for people to take in your message. 
  

Finally, while a professional website designer will look at your competitors’ website design, they won’t copy it. The goal is to distinguish your company’s offerings from what others are offering.  

Building Brand Recognition Through Exceptional Website Design 

Never underestimate the power of your own brand and how your website branding can be used to attract and convert loyal customers. Whether you’re looking to overhaul your existing website or build a new website from scratch, Smart WSI Marketing is an Edmonton website design company that can help you clearly convey your brand’s core values and get customers to make that all-important click. To learn more about how we can help you maximize your website design to reflect your brand, contact us today.

Lynne Motkoski, Digital Marketing Strategist

Specialty: Digital Marketing Strategies
Education: MA Communications & Technology, BComm [U Alberta]
Author: The Online Marketing Handbook for Busy Entrepreneurs (coming soon)

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Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.

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