What Makes Local Seo Services Differ From Google Adwords Campaigns
People use Google to find solutions to their problems and learn new things. This makes it necessary for you to determine whether search
engine optimization (SEO)
or a Google Adwords search engine marketing (SEM) campaign is the most appropriate tool for your business. Many people make the mistake of
using the terms "SEO" and "SEM" interchangeably, however even though they are both digital marketing tools, they are
entirely different. This means that SEM is not a replacement for local SEO services. The question is: what makes the two different?
Difference between Local SEO and SEM
SEO has traditionally been thought to be a component of the term search engine marketing (SEM) encompassing both the paid and the organic
tactics. However, today SEM refers to only the paid tactics which help to increase the visibility of a business. Therefore, a business
increases web traffic through paid advertisements such as Google Adwords campaigns.
SEM activities
Paid advertising gives you control over your results. For example, if you are not receiving enough leads, increasing your ad budget can
reflect the number of leads you get. SEM is often a great choice for fast short-term results. There are a number of activities that need to
be accomplished in order to launch a successful SEM campaign on any platform. These include:
Launching ad campaigns targeting specific audiences in a specific geographic area
Create ad groups with varying target keywords
Writing directly related ad copy using the selected keywords
Setting a budget for the ad
Monitoring how the ad is doing through likes, clicks, and the average cost-per-click
Local SEO services
Local SEO services take time, ongoing effort, and constant adaptation due to Google algorithm changes. SEO is the process of increasing web
traffic by free, natural, and organic search. This requires that web developers keep up with Google’s ever-changing algorithms in order to
remain visible on search engines. These services have two activity pillars which are on-page and off-page.
On-page Local SEO services include:
Speed optimization of the page
Simplification and proper formatting of page URLs with specific keywords
Optimization of metadata which includes page title tag, meta description, heading tags, and image ALT tags
Optimization of a well-written page copy with target keywords
Integration of social sharing within the content
Off-page local SEO services include:
Attracting attention through bookmarking sites like Digg and Reddit
Backlinking through relevant online directories
And finally social media sharing
Both Local SEO services and SEM rely heavily on keywords to drive traffic to a website. Although the technique used for each is different,
they are both focused on bringing traffic to your website. Application of all this can be confusing especially if you are just starting out.
Specialty:
Digital Marketing Strategies Education:
MA Communications & Technology, BComm [U Alberta] Author: The
Online Marketing Handbook for Busy Entrepreneurs (coming soon)
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education,
keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
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