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Posted: 27 Jul '14

Confessions of an Email Marketer – The Science Behind Boosting Conversions

Confessions of an Email Marketer – The Science Behind Boosting Conversions

Email marketing can and should be at the centre of many businesses’ digital marketing strategies, but unfortunately, it’s not. This is usually due to companies misunderstanding (and therefore not realizing and appreciating) the power of email marketing. But email marketing works, and our webinar, “ Confessions of an Email Marketer – The Science Behind Boosting Conversions “, is going to show you how and why.

Think what you want about email (and insert curse word regarding the current state of your inbox) but the fact is that people are constantly checking and engaging with their email. Whether on the move with a phone, at the office with a laptop, or somewhere in between with a tablet, your email inbox is never far from reach. Really think about that for a second – when not on vacation, how long have you gone without checking at least one of your email inboxes? Chances are not long.

Still not convinced that email marketing can do the trick for your business? That’s okay, we don’t mind convincing you. that’s why we do these free webinars , to show you that we know what we’re talking about.

Whether you’re actively looking to leverage email marketing in your overall digital strategy or simply trying to get a feel for how email can help, our email marketing webinar is a can’t-miss session! Don’t delay in signing up as we’re going to provide key strategies to ensuring that your email marketing efforts are effectively giving your brand a competitive edge. Here’s what our “ Confessions of an Email Marketer – The Science Behind Boosting Conversions ” webinar will cover:

  1. The 5 must-have aspects of email marketing you can’t afford to ignore

  2. Tips and tricks to creating effective drip campaigns to engage your customers

  3. Best practices for nurturing your email database

Here are the details:

DATE: Thursday, October 24, 2013
TIME: 11:00AM – 12:00PM (EDT)
REGISTER: Click here to reserve your spot now

Don’t miss this opportunity to join WSI’s Director of Marketing and Communications Cheryl Baldwin for her FREE webinar! Cheryl has leveraged email marketing for everything from lead generation, to customer retention, to customer engagement for a global brand. In this session she will explore the science behind using email to boost your business’ conversions. To get full access to her tips and tricks, sign up for the “ Confessions of an Email Marketer – The Science Behind Boosting Conversions ” webinar now!

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**The digital landscape is everchanging. Contact us to discuss current industry standards.

Lynne Motkoski, CEO, Principal & Digital Marketing Strategist
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Specialty: Digital Marketing Strategies
Education: MACT and B.Comm from University of Alberta
Certifications: Google, HubSpot, Hootsuite
Lynne is a baby boomer passionate about digital marketing and helping local businesses succeed online. Effective digital marketing strategies are not one-size fits all. Lynne works with decision makers and creates effective solutions to generate measurable and transparent results and positive returns on your marketing investment (ROI).