4 Tips to Gain Online Credibility from WSI Edmonton

Need to gain online credibility? Here are 4 tips from WSI Edmonton.

Potential consumers need a certain level of trust in your company and product before they will consider committing to it – so if you want to sell your products and services on the Internet, you need to actively gain the trust of the online community. This is online credibility.


Potential consumers need a certain level of trust in your company and product before they will consider committing to it – so if you want to sell your products and services on the Internet, you need to actively gain the trust of the online community. This is online credibility.


Potential consumers need a certain level of trust in your company and product before they will consider committing to it – so if you want to sell your products and services on the Internet, you need to actively gain the trust of the online community. This is online credibility.

Here are four tips from WSI Edmonton, a professional online marketing company ,  on how to do this:

  1. Use testimonials or add reviews on your website.  Testimonials and reviews function similarly to word of mouth advertising. When you post positive testimonials and reviews on your Edmonton  website , or mention them on social media, potential customers are far more likely to give your product or service some serious consideration. Make sure these testimonials are real, as authenticity counts! If necessarily, give out some of your products to friends and family in exchange for their views.

  1. Write well-researched articles.  One of the best ways to establish yourself as an expert in your field is to consistently publish useful online content. When you are giving out free information that is of practical use to the online community, you become a voice for the product or service you represent. Remember that this is not the place to use hard sell – rather think of problems that potential customers may be experiencing and answer them. The fact that your product is associated with the solution you suggest should be subtle but present.

  1. Use social media to share information. Social media can function as a bridge between your products and your articles. Join groups and offer incentives to gain followers, and then keep them by offering free advice as you do in your articles. Here, you can reference your articles and testimonials, but don’t forget to think outside of the box. Offer your followers the latest industry news and innovations as well, and comment on current events. This increases your role as an industry authority.

  2. Top quality after sales service.  When you continue to treat your consumers well after they have purchased your product or service, you are growing a loyal base that will keep returning to you. They will help spread your good reputation through word of mouth, helping you gain more followers who will trust your Edmonton business.

When you follow these tips, you are not only gaining online credibility, you are benefiting your bottom line. For more information on how to grow your  online credibility contact WSI Edmonton Online Marketing Experts today!

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