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Posted: 12 Apr '17

The 5 Rules of SEO That You Need to Follow

Edmonton SEO Company

Search engine optimization (SEO) is a new and exciting marketing field that combines quality content with exploiting Google’s algorithms to give your website an edge and increase traffic. To make sure your website stays on top in 2017, distribute quality content with well-chosen keywords through multiple social networking sites. Choose WSI as your Edmonton SEO company to succeed online.

1: Include an adequate number of keywords

The prominence of carefully constructed keywords is critical to SEO. Keywords should appear all throughout your website, not just in SEO blogs. URLs, content, and titles are all useful places to put keywords – remember words that appear within an image do not count, so an image descriptor should be used. The title tag and page header are the most important places to include your keyword.

2: Encourage traffic to other areas of your website

Once you have attracted someone to your website, it is important to keep them on your website. This is best accomplished by providing links within your content to other areas of your website thereby boosting your traffic. It is best advised to use newer content to link back to archival work to keep all areas of your website active. Like keyword density, keep links to a minimum as to not distract your visitor.

3: Quality content

SEO driven blogs should add value to your website for the visitors, they should not simply exist to drive people to your website. To focus on user experience, provide original quality content that will have people visiting your website, reading the content and then remaining there. If you provide quality content, the visitor is more likely to share your blog on social media, tell a friend or utilize your service. This means the best content is content that is targeted directly to your consumer.

4: Get your content out there

Once you create quality content, you have to ensure that it reaches your target audience. Focus on specific groups, taking into account where they leave, their gender, age and socioeconomic background. The means for contacting your audience should be through distribution to various social media websites. For example, promoting your content through Facebook, Instagram and Twitter allows a directed approach to target demographics. Lastly, consider fostering partnerships with other local companies and link to one another on your respective web pages.

5: Monitor your success and be ready to adjust

Gaining popularity through search engine optimization is an ever-changing field – be prepared to fine-tune your approach when it does. Understanding how traffic is directed to your web page is critical to choosing which areas need improvement or to be abandoned. Follow your organic traffic with Google Analytics to find what keywords people are using to find your website and incorporate these keywords to encourage this organic growth. Attracting visitors to your website through search engine optimization is a sure-fire way to set your website apart from your competitors. Start with well-targeted keywords, quality content and then ensure it is being properly distributed. Finally, confirm that your strategies are working. For an Edmonton SEO company, contact WSI today! 


**The digital landscape is everchanging. Contact us to discuss current industry standards.

Lynne Motkoski, CEO, Principal & Digital Marketing Strategist
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Specialty: Digital Marketing Strategies
Education: MACT and B.Comm from University of Alberta
Certifications: Google, HubSpot, Hootsuite
Lynne is a baby boomer passionate about digital marketing and helping local businesses succeed online. Effective digital marketing strategies are not one-size fits all. Lynne works with decision makers and creates effective solutions to generate measurable and transparent results and positive returns on your marketing investment (ROI).