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The Mistakes You Need to Avoid for Blogging

You've read all there is to read about digital marketing and blogging, now you are ready to put your new knowledge to work and start blogging... but what you didn't know is there are some things you NEED to avoid when it comes to your business' blog.


Jumpstart SEO Before Site Launches

If you really want to maximize your exposure and make the most of digital marketing for your Edmonton business, you need to jumpstart your SEO before your site launches.  


Why Your Business Won't Survive without Content Marketing

If you are not using content marketing as part of your search engine optimization strategy and advertising efforts for your Edmonton business, you will be left behind your competition.


Are You on Google My Business Yet?

Google accounts for 89% of the world’s mobile search traffic. With stats like this, local business who aren’t on Google My Business (GMB) are definitely missing out on the benefits that this fun feature has to offer.


Mobilegeddon

Remember when we thought April 21, 2015, was going to be doomsday? Ha! That was the date that Google released their major mobile algorithm update. 


Know Where Your Edmonton Website Ranks

Do you know where your company’s website ranks? And do you know how and why it ranks as it does? Optimizing your website to boost its rankings is crucial to both your site’s success and improving your bottom line.


Why Making Google My Business Part of your Web Presence and SEO Strategy is a Really Good Idea

GMB is not brand new, but many business owners are still not leveraging this incredibly useful, free tool as part of their SEO strategy. Here’s why Smart WSI Marketing, your Edmonton digital marketing agency, thinks you should!


8 SEO Benefits of Pinterest in your Web Presence

How can Pinterest help your SEO and grow your online presence? Here are 8 ways, according to your Edmonton SEO company.


How NOT to Use Social Media Marketing for Local SEO

There are a lot of benefits to tying social media and local SEO together. It helps build better customer relationships and improve customer loyalty while letting you target ads at the people who are most likely to do business with you.


Content Marketing Tips for Local SEO

Publishing relevant, useful content for your readers is essential to improving your website’s local SEO results. Content like FAQs, manuals, blog posts, and articles all work together to increase rankings, traffic, and leads.


How Long Does It Really Takes to Improve Your Local SEO?

We often talk about how local search engine optimization (SEO) can improve your website’s ranking on search engine results pages (SERPs). If you want to increase traffic to your site, local SEO helps you accomplish that and, most importantly, helps deliver more conversions and sales.


3 Big Reasons Why You Absolutely Need Content Marketing for Local SEO

It’s true that search engine optimization, or SEO, improves searchability and visibility, but there are a lot of other ways it helps take your brand to the next level, particularly in your local market.


Things to Consider When Doing Local SEO for Multiple Locations

If your business has multiple locations you can still use local search engine optimization (SEO) techniques to improve your website’s ranking on search engine results pages (SERPs).


Online Tools & Strategies Designed to Help Businesses Win at Local SEO

Is your local search engine optimization (SEO) strategy working the way it should? Do you even have a local SEO strategy? An SEO strategy is simply the process of planning, outlining, and implementing steps designed to improve your brand’s or business’ ranking on search engine results pages (SERPs


Tips to Refresh Your Content to Improve Search Engine Rankings

Publishing and sharing great content is one of the best ways to drive traffic to your website and improve your sales. However, to make this marketing strategy work, you have to pay attention to search engine optimization (SEO).


How to Choose Keywords for Local SEO

The right keywords increase your local search rankings and make it easier for nearby consumers to find your business online. Local search engine optimization (SEO) is a branch of SEO that focuses solely on optimizing your website to be found by people in your geographic area.


5 Reasons Why Your Business Needs to Have a Blog

Many businesses are unaware that a company blog can play a significant role to achieve growth and revenue goals. Whether your company is B2B or B2C, an effective blog is a considerable time and resource investment. Since COVID-19, you may be wondering if the time is right to make the commitment. Here are five key aspects for you to consider.


SEO Trends That Will Be Going Strong Beyond 2020

In the booming world of local SEO, your brand’s success depends on picking the right strategies and tactics that get you noticed, build a loyal following, and improve your ROI.


Foundational SEO: The Basics of Getting Found Online

There are approximately 200 million active websites on the internet today. Unfortunately, if your website doesn't show up on the first page of search engine results for relevant keywords, there's a good chance no one will ever see it!


Publish and Share Seasonal Content to Boost Your Local SEO Results

Mobile devices are now the go-to advisors for the modern consumer. Even when looking for goods and services in their local area they use their smartphones for ideas and inspiration.


Adjusting Your Online Presence for the New Normal

The Coronavirus pandemic has had a massive impact on our daily lives, including the way we buy and sell. While some remain open, many brick and mortar stores are closed to the public, and more and more people are turning to ordering goods and services online to reduce to contact with other people, in hopes of stopping the spread of COVID-19.


Increase Search Visibility & Clicks by Utilizing Proper Images Online

Perhaps, no other medium influenced web searches and social media as much as smartphones. In fact, software began to be modified to be used on smartphones.


How Proper SEO Can Maximize the Effectiveness of Your eCommerce Website

In the early days of search engines, back when matters were simpler, it didn’t take much to get your eCommerce website noticed and ranked relatively high on search pages.


Why Your Business Should be Blogging in 2020

There is a misconception out there that blogging is not so relevant anymore. Maybe it is because the art of blogging has been around since the early days of the World Wide Web, therefore it feels “old fashion”.


How Online Reviews Benefit Your Business

It’s no secret that online marketing has taken over as the most effective vein for promoting your business. More traditional marketing methods have lost their appeal rendering these tools ineffective.


What Type of Content is Going to Dominate in 2020?

In the early days of search engines and marketing, content that was created for websites was relatively simple. As far as getting good search ranking was concerned, all you needed to do was practice keyword stuffing and you had a decent shot at getting noticed.


Tips for Creating Evergreen Content for SEO

Evergreen content is content that is always relevant in your industry and will remain interesting to your customers. Much like the way evergreen trees retain their leaves all year round, evergreen content never becomes dated.


Make Your Social Media Work Wonders for Your Business

The biggest game-changer regarding social media is that compared to old fashioned forms of marketing, large companies to small start-ups have an equal chance to get noticed through various platforms.  


How You Should Properly Balance Your Content Strategy

Finding the proper balance, in the context of content strategy is an ever-changing art, people in marketing are still trying to figure out. Part of the reason for this is because there is no one formula that works.


Should You Choose SEO Over PPC?

When beginning your marketing strategy, it is always important to know where to start especially if you have a limited budget to work with. Two of the most important aspects of a marketing strategy will be your Search Engine Optimization (SEO) and your Pay-per-Click (PPC) advertising. 


Is your SEO Rewarded by Refreshing Old Content?

It doesn’t matter what kind of business you are in, if you have a website, then the laws of SEO will apply. In the all-important world of search engine rankings, a website will have a few articles or content, that will determine how much traffic the website will get.  


3 Signs That Your B2B Company Needs an SEO Strategy

As a company that serves other businesses, it is probably true that many of your relationships are referrals and repeat business. Unfortunately, that is usually not enough for a company to survive, let alone grow! To continue gaining new customers, they need to be able to find you even when they don’t know who you are.


Why Local SEO Services Matter to Both Companies and Consumers

Search engine optimization (SEO) is important in bringing organic traffic to your website. There is however what is called local SEO and regular SEO. With Local SEO services, you get to attract more reliable leads as compared to regular SEO.


How a Digital Marketing Agency Can Help You Navigate Your First Local SEO Campaign

If this is the first time that you've embarked on the process of optimizing your website for top-tier search engine rankings for keywords relevant to your products and services, having experts on your side will help you get results. Here are a few things that your digital marketing partner will start doing right out of the gate to make your website stand out online.


The Benefits of SEO Services for Your Local Edmonton Business

Whether your Edmonton business has been around for a year or a decade, investing in local SEO services is a great way to improve your reach and grow your business. SEO stands for "search engine optimization" and it's the name that digital gurus have given to any type of activity done with the aim of improving search engine results. Local SEO services go a step further to include geo-specific information so that customers such as those in Edmonton will find your Edmonton business first. 


What Makes Local SEO Services Differ from Google Adwords Campaigns

People use Google to find solutions to their problems and learn new things. This makes it necessary for you to determine whether search engine optimization (SEO) or a Google Adwords search engine marketing (SEM) campaign is the most appropriate marketing tool for your business.


Changes to Google’s Algorithms and How They Affect Your SEO

Google has made some changes to their core algorithms. You may be noticing some changes to your search ranking. Not to worry, WSI is looking out for your SEO!


How an Edmonton SEO Company Can Help Your Business Stay Ahead of the Competition

Finding the right digital marketing strategy for your company will help you beat out your competitors. Use an Edmonton SEO company to strategize.


How to Choose the Best Social Media Property for Your SEO Strategy

Using social media along with your SEO strategy is an important part of gaining organic traffic to your businesses webpage.


Our Top DIY SEO Tips to Help Improve Your Ranking on Google

Do you know how to generate more leads and traffic to your website? Use these DIY SEO tips, and contact our content experts for help, today.


Not Showing Up for Keywords Integral to Your Business? This is What You’re Missing...

Do you know why you're not showing up for keywords integral to your brand? Here is what you need to do.


5 Reasons Why Using an SEO Company is Important for SMBs

Search engine optimization is the first step towards creating a successful digital marketing campaign. Use an Edmonton SEO company to boost your presence!


5 Tips to Improve Your Blogging and Social Media Presence

Focus on just the one or two social media channels networks that will help you grow your blogging and social media presence fastest


How an SEO Company Can Help Improve Your Lead Generation

there are steps to take to make awebsite more visible in search engines, an SEO company has the skills to ensure that your website is optimized correctly.


Edmonton SEO Company: Why User-Friendly Design is Key to Having Success with SEO

Edmonton SEO companies all agree that creating a great customer experience begins with a well-designed, fully functional website.


Why Successful Digital Marketing Strategies Start and End with Content

Digital Marketing plays a crucial role in effective digital marketing in Edmonton.


How Building and Improving Internal Links Can Help Your Search Engine Optimization

Did you know that you can improve your search engine optimization with the help of internal links? Learn how to build and improve on your internal links.


The 5 Rules of SEO That You Need to Follow

Implement tips and advice from expert Edmonton SEO companies and boost your web presence!


SEO Basics That You Need to Master Today

Your website is the foundation for success! Make sure you're getting the most out of it with the latest in SEO practices to optimize your business' growth


SEO Myths That Drive Digital Marketer's Insane and You Need to Stop Believing

There's endless myths out there about SEO and what you can and can't do. When you're a digital marketer like us, hearing the same myths over and over again from people in Edmonton can drive you a little crazy. Here are the SEO myths that drive digital marketers insane and you need to stop believing!