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Posted: 10 May '16

The Mistakes You Need to Avoid for Blogging

The Mistakes You Need to Avoid for Blogging

So you've been reading a lot about digital marketing and now you know that a blog is a surefire way to attract crazy amounts of traffic and sales to your website. You have a shiny new blog added to your business site and you're ready to impress the world with your literary genius. After all, you're passionate about your business and no one knows it like you do!

You type until your fingers are raw, generating blog posts that make you sound supremely intelligent and wait to hear the sounds of money hitting your coffers. Instead, you drop a pin to the floor to see if it's really quiet enough that you can hear it. You're on the right track, but there are several mistakes to avoid for blogging if you want success in your digital marketing for your Edmonton business.

Topics Don't Support Your Business Goals

An idea pops into your head for a blog post that will blow people away and you get it written and posted, anxiously awaiting feedback and checking your site stats. The problem is, your post covers every detail about widget A when your business sells widget B. While the post may be interesting, it does not provide useful information for your target audience and doesn't work to promote your business goals. Even worse, when the mighty search engine crawlers index the page, they don't find any relevance to the rest of your site so the post drops into oblivion.

Before you start writing for your blog, identify the goals your Edmonton business is trying to reach through your digital marketing efforts. Talk to your sales staff or customer service reps to see what questions people ask and be sure to provide information that is useful for your audience.

Loosen Up a Little

Highly technical writing has no place in your business blog. If people have to work too hard to digest the information you're giving them, they're going to jump to another blog to find their information. Unless it's widely known, avoid industry jargon and use a relaxed, conversational tone so your writing is inviting. Your goal is to make your business approachable.

Narrow Your Focus

This is a common mistake made by many. If your blog post topic is too general, there is no way to get the most important information across quickly. Broad topics should be narrowed down to specific points of interest and spread across several posts. For example, this piece tells you about mistakes to avoid for blogging, not everything you need to know about blogging and digital marketing.

Forget How to Copy and Paste

As tempting as it may be, never copy and paste even small sections of someone else's work. This may seem like a no-brainer but it happens more than you might think. If you do use any portion of someone else's work, be sure to cite them properly. Plagiarism is taken very seriously and can result in your site being penalized by search engines.

Blogging is critical to the success of the digital marketing strategy for your Edmonton business and is highly effective when it is done well. Our team at WSI Edmonton can help you maximize your digital marketing efforts with great blog posts just like this one. Contact us to learn how we can help you grow your Edmonton business through digital marketing.


Lynne Motkoski, Digital Marketing Consultant
Specialty: Digital Marketing Strategies
Education: BComm, MA Communications & Technology, University of Alberta

With over 10 years of digital marketing experience in the WSI global franchise, Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She leads digital transformation for Alberta based companies as they are adapting to the age of social distancing.