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Posted: 15 Dec '20

Tips to Refresh Your Content to Improve Search Engine Rankings

Tips to Refresh Your Content to Improve Search Engine Rankings

Publishing and sharing great content is one of the best ways to drive traffic to your website and improve your sales. However, to make this marketing strategy work, you have to pay attention to search engine optimization (SEO). Since it takes some time for SEO to work, the best time to start optimizing your content is now! Hiring an Edmonton SEO Company, like us, is the easiest way to do this. However, if you want to try to do it yourself, start with these quick tips. Contact us to learn more.

Review and Update Your Existing Content

There's no reason to reinvent the wheel, so we suggest starting out by reviewing and updating any high performing content you already have. This is particularly important if the content already supports your local SEO efforts. Of course, you'll want to update it to ensure it's still relevant for the current year. However, it's more important to make sure you're making the most of your search engine optimization opportunities. 

Check Your Current Ranking and Competition 

Start by searching online for the keywords you want to rank for. If local SEO is your goal, search the keywords and "near me" or add your city name. 

Pay attention to the sources for the articles that come up on the first page. Are they all huge companies? If so, then there's a good chance that you'll have a hard time competing and you may want to try a different keyword.

If you find that there's a good mix that includes small and medium-sized companies, you're likely on the right track. Also check where your current post lands. If you're within the first three pages, you'll have a better chance of ranking on page one with the right SEO updates. 

If the search process seems confusing or you're not able to find keywords that you think will work, consider working with an SEO expert to get some recommendations. 

Review Your Formatting 

Once you've discovered a few great local SEO keywords to use, go back to the search and take a closer look at each of the top three to five posts. Pay close attention to how they're formatted and if there's anything they all have in common. For example, if they all contain videos, then you'll want to consider adding some videos to your post as well. 

Add Some Secondary Keywords

To make your content even more likely to rank high on local search results pages, use a keyword research tool to find popular secondary keywords that you can include in your post. Sprinkle them throughout the body of your content. If you can do it naturally, add one or two into some of your headers as well. 

Note that if you don't already have existing high performing content to repackage, you'll use this same process to choose the topics and keywords for creating new content. 

Get Help with Your Local SEO Today! 

If you're a little bit overwhelmed by these search engine optimization techniques, you're not alone. Many successful business owners choose to outsource this important task to a professional SEO agency. 

Contact us today to learn more about how we can help and why we're the preferred provider of Edmonton SEO services!

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Lynne Motkoski, Digital Marketing Consultant
Specialty: Digital Marketing Strategies
Education: BComm, MA Communications & Technology, University of Alberta

With over 10 years of digital marketing experience in the WSI global franchise, Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She leads digital transformation for Alberta based companies as they are adapting to the age of social distancing.