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Why Successful Digital Marketing Strategies Start And End With Content

email marketing diagram for digital marketing

As a website owner, you hear it over and over: "Content is King." But what does that really mean, and how does creating fresh, engaging content fit into your overall SEO strategy? Here are a few ways digital marketing plays a crucial role in effective digital marketing in Edmonton.

It Boosts Customer Engagement

Unique, high-quality content, whether in the form of a social media update, a blog post, or a newsletter, can turn your readers into your brand's most vocal fans. This is the type of content that gets commented on, liked, and shared, allowing you to create stronger relationships with your current customers while attracting new ones to your business.

It Improves Search Engine Rankings

By publishing well-written, unduplicated content, you not only engage with customers, but you actually improve your website rank for naturally-placed search terms and keywords. Creating great content also helps you build backlinks and authority in your niche.

It Brings More Traffic to Your Site — And Keeps it There

Digital marketing is an excellent way to encourage visitors to spend more time on your website. A compelling article or blog post makes an impact on the reader, encouraging them to stay on the site and read more posts.

When it comes to digital marketing in Edmonton, content marketing is one of the most effective tools website owners can use to boost a website's search engine rankings, increase customer loyalty, and grow traffic organically. Keep this in mind as you create content with the goal of improved search engine optimization.

Lynne team member
Lynne Motkoski, Digital Marketing Consultant
Specialty: Digital Marketing Strategies
Education: MA Communications & Technology, BComm [U Alberta]

Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.

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The Web Marketing Association (WMA) has just wrapped up it’s 26th awards season. WMA is made up of a committee of industry leaders and expert judges dedicated to raising the standards of excellence in web development. The committee receives global nominations in 97 categories across the industry, and since joining the race in 2007, the WSI family has received over 150 WMA awards, including top agency twice!