Digital Marketing to help Alberta companies grow Since 2009 Edmonton: 780-758-5800
Posted: 15 Aug '17

Why Successful Digital Marketing Strategies Start and End with Content

Digital Marketing Edmonton

As a website owner, you hear it over and over: "Content is King." But what does that really mean, and how does creating fresh, engaging content fit into your overall SEO strategy? Here are a few ways digital marketing plays a crucial role in effective digital marketing in Edmonton.

It Boosts Customer Engagement

Unique, high-quality content, whether in the form of a social media update, a blog post, or a newsletter, can turn your readers into your brand's most vocal fans. This is the type of content that gets commented on, liked, and shared, allowing you to create stronger relationships with your current customers while attracting new ones to your business.

It Improves Search Engine Rankings

By publishing well-written, unduplicated content, you not only engage with customers, but you actually improve your website rank for naturally-placed search terms and keywords. Creating great content also helps you build backlinks and authority in your niche.

It Brings More Traffic to Your Site — And Keeps it There

Digital marketing is an excellent way to encourage visitors to spend more time on your website. A compelling article or blog post makes an impact on the reader, encouraging them to stay on the site and read more posts.

When it comes to digital marketing in Edmonton, content marketing is one of the most effective tools website owners can use to boost a website's search engine rankings, increase customer loyalty, and grow traffic organically. Keep this in mind as you create content with the goal of improved search engine optimization.


Lynne Motkoski, Digital Marketing Consultant
Specialty: Digital Marketing Strategies
Education: BComm, MA Communications & Technology, University of Alberta

With over 10 years of digital marketing experience in the WSI global franchise, Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She leads digital transformation for Alberta based companies as they are adapting to the age of social distancing.