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DIGITAL MARKETING AGENCY BLOG

Posted: 12 Jun '17

3 Ways Professional Website Design Sets Your Business Up for Success

Professional Website Design

Most business owners understand the importance of having an online presence, but with so many other responsibilities on their plate, the task of setting up a website often falls by the wayside. If you've been procrastinating on creating a website for your business, it's time to think about hiring a professional web design company. Here are three good reasons to consider having a professionally-designed website built for your company.

Custom Website Design

Professionally-designed websites are created with your company specific goals in mind — whether that's to provide information, sell products, get more subscribers, or become an authority in your niche. Rather than being constricted by the generic templates provided by your web hosting company, you can have an original, clean website designed that reflects your company's culture and message.

Credibility

In the digital age, having a web presence is critical to gaining customers' trust and positioning yourself as a leading professional in your field. Not only does a professionally-designed website drive more potential clients to your business, but it can also help you build better relationships with your existing customers by giving them a way to leave positive feedback about your products and services online.

Search Engine Optimization

Professional web designers ensure your website rank high in search engines like Google and Yahoo so that potential customers can easily find your business. If search engines can't find your website, it may as well not exist, so using proper SEO techniques is the key to reaching your customers. With a professionally-designed website, you can leave the intricacies of search engine optimization to the pros while you concentrate on growing other areas of your business.

Are you making the most of your Internet presence with a responsive, custom-designed website? If not, its time to reconsider the benefits of hiring a professional web design company. Contact us today to learn more about our website design services.

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Lynne Motkoski, CEO, Principal & Digital Marketing Strategist
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Specialty: Digital Marketing Strategies
Education: MACT and B.Comm from University of Alberta
Certifications: Google, HubSpot, Hootsuite
Lynne is a baby boomer passionate about digital marketing and helping local businesses succeed online. Effective digital marketing strategies are not one-size fits all. Lynne works with decision makers and creates effective solutions to generate measurable and transparent results and positive returns on your marketing investment (ROI).