Digital Marketing to help Alberta companies grow Since 2009 Edmonton: 780-758-5800
Posted: 12 Jun '17

3 Ways Professional Website Design Sets Your Business Up for Success

Professional Website Design

Most business owners understand the importance of having an online presence, but with so many other responsibilities on their plate, the task of setting up a website often falls by the wayside. If you've been procrastinating on creating a website for your business, it's time to think about hiring a professional web design company. Here are three good reasons to consider having a professionally-designed website built for your company.

Custom Website Design

Professionally-designed websites are created with your company specific goals in mind — whether that's to provide information, sell products, get more subscribers, or become an authority in your niche. Rather than being constricted by the generic templates provided by your web hosting company, you can have an original, clean website designed that reflects your company's culture and message.


In the digital age, having a web presence is critical to gaining customers' trust and positioning yourself as a leading professional in your field. Not only does a professionally-designed website drive more potential clients to your business, but it can also help you build better relationships with your existing customers by giving them a way to leave positive feedback about your products and services online.

Search Engine Optimization

Professional web designers ensure your website rank high in search engines like Google and Yahoo so that potential customers can easily find your business. If search engines can't find your website, it may as well not exist, so using proper SEO techniques is the key to reaching your customers. With a professionally-designed website, you can leave the intricacies of search engine optimization to the pros while you concentrate on growing other areas of your business.

Are you making the most of your Internet presence with a responsive, custom-designed website? If not, its time to reconsider the benefits of hiring a professional web design company. Contact us today to learn more about our website design services.


Lynne Motkoski, Digital Marketing Consultant
Specialty: Digital Marketing Strategies
Education: BComm, MA Communications & Technology, University of Alberta

With over 10 years of digital marketing experience in the WSI global franchise, Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She leads digital transformation for Alberta based companies as they are adapting to the age of social distancing.