Web Design
Since almost 60% of all searches are done on mobile devices and these devices come in a range of screen sizes, you need responsive web design to provide users a great mobile experience with your local business.
The Internet is a huge information source and Unfortunately, there are many common website design mistakes that chase off potential customers for your Edmonton business. Smart WSI Marketing can help you make sure that you’re not committing these website sins.
We hate to break it to you, but just having a mobile “friendly” website really isn’t good enough. Really, who wants to be “good enough?” You don’t beat your competitors by being “good enough!”
Read on to learn some changes that you can make to your website to lower your bounce rate and increase your traffic (and in turn, leads and ultimately conversions!)
For a website to be successful, dozens of components work in synergy to create a site that is appealing, interactive and searchable.
Product and service descriptions are an integral part of your website content and your SEO
strategy so
they have to be written with care. Since these descriptions are how you will attract potential consumers, they also have to be engaging. The
following will help you write killer content designed to attract your target market and generate sales.
Two of the most frequent questions we hear are “what is a landing page”, and “why do I need one when I already have a website?” They’re good
questions, as the term “landing page” can be confusing. Don’t visitors to your website “land” on different pages already?
While smartphone browsing is commonplace today, that doesn’t mean we can just brush off tablets, laptops, or desktop computers either. Thankfully, we have the technology to make sure your website is perfectly viewable across all devices: responsive web design.
Like many other elements of your digital marketing strategy, from time to time, your web design is going to need a refresh to keep your business relevant and to stand out in the cluttered online marketplace.
While a great desktop website is still paramount to the online success of your business, how your website design performs on other devices such as smart phones and tablets is not far behind.
Investing in a new web design can seem like a waste of time, especially if you have the mindset of “if it isn’t broken, don’t fix it” but it may be more broken than you think.
Deciding on an Edmonton web design company to craft your business's website is very important. It is about striking a balance between finding a web design and development company that is going to work within your parameters, but also push the envelope of creativity a bit to allow your company to stand out amongst the rest in the crowded web space.
It’s no secret that the wheels are constantly turning at Google. Their algorithms and criteria for how to rank your website change on a nearly daily basis.
When customers visit your business website, they want to know they’re going to have an enjoyable experience that lingers long after they’ve visited. You want to make sure, then, that your website is a joy for both first-time visitors and long-time customers.
Over 90% of organizations worldwide invest in content marketing, but few use it as efficiently as they could. One valuable website design element many business owners overlook is their “About Us” page.
Professional website design sets your business up for success, building brand awareness and acting as a magnet for new leads and customers. Your web design should match your brand identity and vice versa.
Website design can be an exciting and fun endeavor. But it’s also a serious undertaking that can literally make or break your business. We know that hiring a professional website design agency is an investment, but it can also be one of the best investments you make.
Some website design mistakes like difficult navigation keep your site from delivering the seamless experience customers prefer. Other mistakes can actually drive customers away, often for good, as they seek out a competitor’s site that offers them the easy navigation and personalized experience they’re looking for.
Successful digital marketing relies on multiple tools: user friendly website design, on page SEO, eCommerce platforms, social media strategies, and more. For businesses that sell products online, mastering the world of eCommerce takes time and effort.
Conventional wisdom says a website should be redesigned at least every three years. But like all things related to digital marketing, that figure changes according to your specific circumstances.
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Is your eCommerce website bringing in the business it could—and should—be? Annual worldwide online retail sales are expected to be a whopping $6.54 trillion by the year 2023.
The world of website design is an exciting one. You not only get to create a beautiful representation of your business you also help people find solutions to their problems and position yourself as a leader in your industry.
We talked about how important it is to avoid common website design mistakes. But what if you already have a website? Does web design only apply to new sites? While an unattractive website design obviously needs an overhaul, there are other reasons your existing site could be hurting conversions and sales.
When looking to make a purchase, consumers have a wealth of options to choose from, with eCommerce becoming increasingly more popular. For businesses that sell products online, social media can be a valuable part of an overall online marketing strategy.