Web Design

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It's Not a Trend: Why You Need Responsive Web Design

Since almost 60% of all searches are done on mobile devices and these devices come in a range of screen sizes, you need responsive web design to provide users a great mobile experience with your local business.


Kiss Your Users Goodbye: The Biggest Website Design Blunders

The Internet is a huge information source and Unfortunately, there are many common website design mistakes that chase off potential customers for your Edmonton business. Smart WSI Marketing can help you make sure that you’re not committing these website sins.


The ONE Mistake You're Making on Mobile - It's a Big One

 We hate to break it to you, but just having a mobile “friendly” website really isn’t good enough. Really, who wants to be “good enough?” You don’t beat your competitors by being “good enough!” 


Stop Promoting Homepage Bounces

Read on to learn some changes that you can make to your website to lower your bounce rate and increase your traffic (and in turn, leads and ultimately conversions!)


Critical Components of a Functional Web Design

For a website to be successful, dozens of components work in synergy to create a site that is appealing, interactive and searchable.


Don't Stress Over Product/Service Page Content

Product and service descriptions are an integral part of your website content and your SEO strategy so they have to be written with care. Since these descriptions are how you will attract potential consumers, they also have to be engaging. The following will help you write killer content designed to attract your target market and generate sales.


What Is A Landing Page?

Two of the most frequent questions we hear are “what is a landing page”, and “why do I need one when I already have a website?” They’re good questions, as the term “landing page” can be confusing. Don’t visitors to your website “land” on different pages already?


Consumers Have Changed. Is Your Website Perfectly Viewable from Every Device?

While smartphone browsing is commonplace today, that doesn’t mean we can just brush off tablets, laptops, or desktop computers either. Thankfully, we have the technology to make sure your website is perfectly viewable across all devices: responsive web design.


5 Tips on How to Keep Your Web Design Fresh & Exciting

Like many other elements of your digital marketing strategy, from time to time, your web design is going to need a refresh to keep your business relevant and to stand out in the cluttered online marketplace.


What Does Your Web Design Look Like on Mobile Screens?

While a great desktop website is still paramount to the online success of your business, how your website design performs on other devices such as smart phones and tablets is not far behind.


5 Signs That Its Time To Invest In A New Web Design For Your Edmonton Business

Investing in a new web design can seem like a waste of time, especially if you have the mindset of “if it isn’t broken, don’t fix it” but it may be more broken than you think.


3 Steps To Finding The Best Web Design Company

Deciding on an Edmonton web design company to craft your business's website is very important. It is about striking a balance between finding a web design and development company that is going to work within your parameters, but also push the envelope of creativity a bit to allow your company to stand out amongst the rest in the crowded web space.


Google’s Core Web Vitals Update is Here! Are You Ready?

It’s no secret that the wheels are constantly turning at Google. Their algorithms and criteria for how to rank your website change on a nearly daily basis.


Top 10 Things to Know About Website Security

When customers visit your business website, they want to know they’re going to have an enjoyable experience that lingers long after they’ve visited. You want to make sure, then, that your website is a joy for both first-time visitors and long-time customers.


5 Steps to Creating a Powerful “About Us” Page for Your eCommerce Store

Over 90% of organizations worldwide invest in content marketing, but few use it as efficiently as they could. One valuable website design element many business owners overlook is their “About Us” page.


Should Your Brand Drive Your Website Design or Vice Versa?

Professional website design sets your business up for success, building brand awareness and acting as a magnet for new leads and customers. Your web design should match your brand identity and vice versa.


DIY Websites: A Cost Saver or Costly Mistake?

Website design can be an exciting and fun endeavor. But it’s also a serious undertaking that can literally make or break your business. We know that hiring a professional website design agency is an investment, but it can also be one of the best investments you make.


Website Mistakes that Could Cost You Customers

Some website design mistakes like difficult navigation keep your site from delivering the seamless experience customers prefer. Other mistakes can actually drive customers away, often for good, as they seek out a competitor’s site that offers them the easy navigation and personalized experience they’re looking for. 


How an eCommerce Ecosystem Can Help You Get More Online Sales

Successful digital marketing relies on multiple tools: user friendly website design, on page SEO, eCommerce platforms, social media strategies, and more. For businesses that sell products online, mastering the world of eCommerce takes time and effort.


How Often Do You Really Need to Build a New Website?

Conventional wisdom says a website should be redesigned at least every three years. But like all things related to digital marketing, that figure changes according to your specific circumstances.


How to Win Over the Ever-Evolving Consumer with an Awesome eCommerce Website

Is your eCommerce website bringing in the business it could—and should—be? Annual worldwide online retail sales are expected to be a whopping $6.54 trillion by the year 2023.


5 Web Design Trends that Look Good & Help Drive Leads

The world of website design is an exciting one. You not only get to create a beautiful representation of your business you also help people find solutions to their problems and position yourself as a leader in your industry.


Does your Website Need a Design Overhaul?

We talked about how important it is to avoid common website design mistakes. But what if you already have a website? Does web design only apply to new sites? While an unattractive website design obviously needs an overhaul, there are other reasons your existing site could be hurting conversions and sales.


How Social Media Can Help Your eCommerce Store

When looking to make a purchase, consumers have a wealth of options to choose from, with eCommerce becoming increasingly more popular. For businesses that sell products online, social media can be a valuable part of an overall online marketing strategy.


How Digital Marketing Expertise Lends to Building a Successful Website

Today, you need a website that promotes your brand and boosts your bottom line. That means investing in web design that’s visually appealing, easy to navigate on any device, and consistently converts.


How to Set Up Your eCommerce Store to Meet Consumer Expectations

Thanks to its sizable digital population, Canada has in recent years become an especially profitable online market. In 2018, more than eight in 10 Canadians shopped online, spending nearly $21 billion, and representing over 80% of online users buying goods or services.


The Ins and Outs of Site Speed and How it Relates to Your Website Conversions

The faster the speed of your website, especially on mobile, the happier your visitors will be. As shoppers’ expectations become ever more demanding, getting your website, images, videos, and other content to load quickly is an absolute necessity for digital marketing success.


Still Wondering if Your Retail Business Should be Selling Online?

Every passing year sees more Canadians choosing to do the majority of their shopping online. In 2019, retail eCommerce sales grew by nearly 8% over the previous year’s numbers.


Why Your Business Website Should be Built on a Cloud-Based CMS

A content management system, or CMS, is software designed for building and managing websites. Most CMSs include templates that allow anyone to create a basic website without knowing any coding languages.


How Does Web Design Relate to PPC Advertising?

You may have heard that PPC, or pay-per-click, marketing is one of the fastest and surest ways to attract qualified leads to your website.


Boost Your eCommerce Sales with These Marketing Strategies

eCommerce, aka online shopping, has become even more widespread in recent months as consumers abiding by lockdown measures have discovered the advantages of looking online for purchasing options.


Make Your Website a Joy for First Time Visitors

Have you ever found it so hard to navigate a website that you just decided to leave? It often happens due to poor design. Your website is the backbone of your digital marketing strategy.


Adjusting Your Online Presence for the New Normal

The Coronavirus pandemic has had a massive impact on our daily lives, including the way we buy and sell. While some remain open, many brick and mortar stores are closed to the public, and more and more people are turning to ordering goods and services online to reduce to contact with other people, in hopes of stopping the spread of COVID-19.


How Proper SEO Can Maximize the Effectiveness of Your eCommerce Website

In the early days of search engines, back when matters were simpler, it didn’t take much to get your eCommerce website noticed and ranked relatively high on search pages.


The Benefits of Switching to a Catalog or eCommerce Site

Catalog sites and eCommerce sites go hand in hand but are not synonymous. A catalog site is more or less what it sounds like – a website where you can browse and find information on various products.


Why You Need to Utilize the 3 Cs of Modern eCommerce

There was a time in the early days of the worldwide web, if you put up a decent website that worked well showcasing a few good photos, it would be enough to get noticed. This is not the case anymore. Technology has evolved, and consumers’ expectations have grown.


Top eCommerce Fails that Drive Down Sales

You have set up a good eCommerce website on a leading eCommerce platform. You have remembered to do all aspects of running the site from the technical side of things such as SEO, putting up content and so on. But lately, you’ve noticed things are not going as smooth, and there is a noticeable drop in sales. How could this happen?


Which Colours Should I Use for My Website and Why?

You may have noticed when looking at a website that the colour choices and patterns the website uses are appealing. In fact, so much so that you do not feel like leaving the site and want to see and learn more. It turns out this is no coincidence. 


How Professional Website Design & Development Services Will Grow Your Business

There's no denying that the Internet plays a large role in today's business and social world. Just about everyone you meet has a smartphone in their pocket and many of today's jobs require significant time working in front of a computer.


Website Design and Development Services Customers Want to See

In today's increasingly digitalized world, no business can really expect to thrive without a solid online presence.


Your Small Business Needs a Website and Here’s Why

Modern technology is shaping consumer behaviour. In 2019, not having a website for your small business means missing out on a huge opportunity to grow your brand. Still on the fence about having website? Here are a just few reasons that you shouldn’t ignore when it comes to the age of digital.


Quick Website Design and Development Service Changes That Make A Big Difference To Your Bounce Rate

The bounce rate is a special marketing metric that reflects the percentage of people who visit your Edmonton website, whether by typing in its exact URL address or clicking on a redirected advertisement, but quickly leave after only visiting the landing page.


Why Your E-Commerce Site Should Have a Blog

The purpose of your website is to sell product, so you don’t need a blog right? Wrong. Incorporating a blog into your e-commerce website can give you a competitive advantage in the market as well as drive traffic to your website.


Our Proven Best Practices for Website Design and Development for Local Businesses

Your website design and development is a crucial step toward being a successful business. Let us help make it easier to grow your business with a professional website. 


Why More Edmonton Web Designers Care About UX

Your users' experience is an integralpart of a good website, and as your web designers we will make sure that you put forward the best UX.


3 Reasons Why You Should Hire a Mobile Website Designer

A mobile website designer understands mobile users' behaviour and knows how to apply the latest web technology to enhance your visitors' experience.


Why More Edmonton Website Designers are Designing Responsive Sites

Reasons why more business owners are hiring an Edmonton based website designer to build a responsive design for their site.


Guidelines That Web Designers Use to Create Exceptional and Effective Websites

Edmonton web designers focus on creating user-centric designs, understanding that your online visitors are the ones who ultimately determine the quality


5 Ways Your Edmonton eCommerce Web Designer Can Attract Customers to your Website

Looking for simple ways to boost customer engagement, nurture leads, and increase sales? Here are 5 tools Edmonton website designers use to draw visitors to your eCommerce website and turn them into enthusiastic customers.


Web Design Mistakes That Scare Visitors Away from Websites

Your website design is a key component in attracting, and retaining visitors.