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Posted: 14 Sep '17

Guidelines That Web Designers Use to Create Exceptional and Effective Websites

Edmonton Web Designer

Creating a website that attracts, keeps, and converts visitors into paying customers is no easy task. To be successful, a website needs to do more than simply look good; it also needs to function the way users expect it to. Below are three key principles that Edmonton web designers use to create websites that look, and work, great.

1. Usability

Usability is the most important factor in effective web design. After all, if a certain feature of your website isn't working properly, the feature may as well not exist. Edmonton web designers focus on creating user-centric designs, understanding that your online visitors are the ones who ultimately determine the quality — and success — of your website.

2. Colour

The right combinations of colours can bring a sense of harmony and cohesiveness to your website design. Along with using white space strategically, Edmonton web designers ensure that the colour palette of your website reflects your audience, content, and corporate culture.

3. Responsiveness

It's not enough for your website to be aesthetically pleasing and user friendly; with the popularity of smartphones and tablets on the rise, it's also crucial that your website be mobile-friendly. The solution? A responsive website layout. Professional web designers develop websites that can be easily accessed from multiple devices and screen sizes, without diminishing the great web experience your customers have come to expect from you.

The above are just a few of the principles that Edmonton website designers adhere to when creating beautiful, responsive, and user-friendly websites. Contact WSI, your Edmonton Web Designers, to learn more about creating a website that entices, engages, and converts your visitors into enthusiastic customers.


Lynne Motkoski, Digital Marketing Consultant
Specialty: Digital Marketing Strategies
Education: BComm, MA Communications & Technology, University of Alberta

With over 10 years of digital marketing experience in the WSI global franchise, Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She leads digital transformation for Alberta based companies as they are adapting to the age of social distancing.