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Posted: 8 Nov

The Biggest eCommerce Website Blunders to Avoid

The Biggest eCommerce Website Blunders to Avoid

eCommerce is one of the fastest growing online industries. Whether you own a brick and mortar storefront or want to strictly sell products online, professional eCommerce website design can be the ticket to boosting your customer base and increasing sales. Smart WSI Marketing is an Edmonton website design company that can make your eCommerce site a joy for customers to visit and a cost-effective marketing tool. Reach out to us if you are interested in how to make the most out of your eCommerce website.

Common eCommerce Web Design Blunders

All websites need a responsive design that loads quickly and is easy to navigate. To gain a competitive edge in online selling, your company’s eCommerce website design should follow some proven, successful measures to ensure it performs as well as you’d like it to.

When your eCommerce site is your business, you want to do everything you can to make it right. Here are the most common eCommerce web design blunders we see.

Trying to be too different. There’s a difference between standing out and reinventing the wheel. Some businesses also try to be all things to all people but trying to please everyone usually ends up making an eCommerce site generic and bland. Instead, you should focus on the limited things you do well to serve your customers’ interests.

Forgetting to factor in trust. Reputation and security are the building blocks of a website design people will put their faith in. A trusted, tested eCommerce platform that is up-to-date on all security issues is central to protecting your brand’s online reputation.

Unoriginal product descriptions. Repetitive product descriptions based on the ones supplied by manufacturers are not only boring, they also don’t take into consideration search engine optimization (SEO), particularly local SEO, that can help you reach your target audience.

Technical SEO errors. Speaking of SEO, it’s important your eCommerce website be designed to avoid duplicate page versions, fix 404 errors as quickly as possible, and check for broken internal and external links. It’s also critical to ensure people can get to any page on your website from the page they happen to be on.

Complicated carts, checkout, shipping, and returns. When shopping online, people want convenience. Don’t make it unnecessarily difficult for someone to give you their money. Checkout should be smooth and there should be no surprises like high shipping costs or expensive return policies waiting at the end of the experience.

Learning from the blunders of others is a great way to get a jump on your own eCommerce website design!

Invest in the Best eCommerce Website Design

If you sell products online and are looking to either change your existing website design or launch a new site, an experienced eCommerce web design agency can help you create an effective, well-performing site that complements your brand and sets you apart from your competitors.

Smart WSI Marketing is an Edmonton website design company specializing in eCommerce web design that looks and performs exactly the way you need and want it to. Talk to us today about our innovative approach to digital marketing and about how we can help you make a lasting first impression while increasing your brand’s online sales.

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Lynne Motkoski, Digital Marketing Consultant
Specialty: Digital Marketing Strategies
Education: BComm, MA Communications & Technology, University of Alberta

With over 10 years of digital marketing experience in the WSI global franchise, Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She leads digital transformation for Alberta based companies as they are adapting to the age of social distancing.

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