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Posted: 3 Jul '17

Web Design Mistakes That Scare Visitors Away from Websites

Edmonton Website Designers

As a website owner, many of your daily tasks will revolve around attracting and retaining the interest of your visitors — from promoting your webpage on social networking sites to creating content that converts browsers into paying customers. But did you know that the very design of your website is the key factor in attracting and retaining visitors? Web design mistakes that seem minor on the surface can significantly diminish a website's appeal, driving prospective customers away in droves. So what are some of these web design problems that are repelling hundreds of customers from your website? Below are three common mistakes that Edmonton web designers see on a daily basis.

Mistake #1: Too Many Graphics

Even on the newest, fastest device, a page with too many graphics and large images can take forever to load. Since most of your customers will be accessing your site from older devices, you'll want to avoid overloading your site with graphics.

Mistake #2: Unresponsive  Web Design

More customers than ever are using mobile devices such as smartphones and tablets to surf the web. By using an unresponsive web design, you prevent your site from being optimized for different devices and displays. Before launching your site, you need to make sure it looks good on all types of devices.

Mistake #3: Difficult Navigation

One of the biggest ways in which websites fail to convert visitors into potential customers is by failing to provide clear site navigation. If visitors can't easily find the information they're looking for on your website, they'll quickly go elsewhere. Avoid this by including a navigation bar at the top of your website pages.

The above are the most common design problems that Edmonton web designers encounter. The good news is that these mistakes are easily fixed. Contact us today to learn more about creating a website that converts.


**The digital landscape is everchanging. Contact us to discuss current industry standards.

Lynne Motkoski, CEO, Principal & Digital Marketing Strategist
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Specialty: Digital Marketing Strategies
Education: MACT and B.Comm from University of Alberta
Certifications: Google, HubSpot, Hootsuite
Lynne is a baby boomer passionate about digital marketing and helping local businesses succeed online. Effective digital marketing strategies are not one-size fits all. Lynne works with decision makers and creates effective solutions to generate measurable and transparent results and positive returns on your marketing investment (ROI).