Digital Marketing
Agency Reporting

Websites, SEO, PPC ads, and social media activity are just some of the efforts used in digital marketing.
But how do you know if any of it is having a positive effect on your business’s bottom line? Digital marketing reporting!

Custom Digital Marketing Agency Strategies

Intelligent Data Insights for Results-Driven Marketing

Digital marketing reports help you make sense of all the data collected from your marketing efforts. These easy-to-understand visualizations highlight your success and identify campaigns that didn’t quite deliver.

A digital marketing agency prepares informative digital marketing reports regularly. Because, even if you’ve been achieving excellent results with your SEO, paid search, and other online strategies, the internet landscape is constantly changing. What works today can be outdated tomorrow. Regular reporting lets you pick up on online activity changes before they become a problem for your business.

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What is Digital Marketing Reporting?

Digital marketing reporting measures progress, shows value, and identifies actionable steps to improve marketing performance and meet your business goals. Put another way, it helps you understand the fruits of your labor!

Depending on your business, market reporting can consist of analytics reports, SEO and SEM reports, social media insights, and more. The exact tools used for your business depend on the digital marketing platforms your business uses. You can discover things like where your web traffic is coming from, how many website visitors convert, the type of device someone uses to view your website, and more. All this information comes in handy when creating your next campaigns or tweaking the ones you already have. The critical areas all digital marketing reports should address are:

Your website A well-designed website is the foundation of your digital marketing efforts. Even if your online ads are well-crafted or your social media posts are highly engaging, if the website they direct people to is ineffective, you’re likely to lose the lead, possibly forever. Marketing reporting lets you see how your audience interacts with your website, which pages they stay on the longest, and which ones are rarely visited. You can then optimize your site to ensure all pages are getting the best possible conversion rates.
Organic vs. non-organic traffic Organic traffic comes from your SEO efforts. Digital reporting lets you know if your efforts improve your ranking and if you need to step up in other areas like paid search or social media advertising. Reporting also determines if your paid advertising strategies are working, if they’re driving the right traffic to your website, and whether they’re resulting in conversions.
Multiple channels Also, are you using each channel correctly? Online marketing once consisted of an attractive website with some solid SEO, and maybe some paid Google ads. Today, social media channels make marketing efforts more complex, as each platform attracts different demographics.
Messaging A broad online reach may be your goal, but it’s also important to reach the right people with the right type of messaging. Digital marketing reporting lets you know which ads, landing pages, and social media posts are working best with each targeted demographic. You can then adjust your campaigns accordingly.

Smart Marketing Reports Deliver Real Value

Consistent digital marketing reporting helps you stay one step ahead of the competition. Smart WSI Marketing is an experienced digital marketing agency with the tools and expertise needed to track and measure how well your marketing efforts are performing. We help you make sense of what’s working and where you can make improvements that boost your bottom line. To learn more, contact us today.

Overwhelmed? We get it.

Digital marketing is complex. Doing it successfully requires expertise. We are here to help you on your journey to revenue growth! If you have questions, we have answers.

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