What is Digital Marketing Reporting?
Digital marketing reporting measures progress, shows value, and identifies actionable steps to improve marketing performance and meet your business goals. Put another way, it helps you understand the fruits of your labor!
Depending on your business, market reporting can consist of analytics reports, SEO and SEM reports, social media insights, and more. The exact tools used for your business depend on the digital marketing platforms your business uses. You can discover things like where your web traffic is coming from, how many website visitors convert, the type of device someone uses to view your website, and more. All this information comes in handy when creating your next campaigns or tweaking the ones you already have. The critical areas all digital marketing reports should address are: