The core of your business success online starts with a properly structured website and includes some form of ongoing marketing to increase website traffic, grow brand awareness, generate and nurture leads, and remarket to your existing customers.
PURPOSE: BRAND AWARENESS
Geofence Display advertising pinpoints the right audience for your business with the most advanced location-based targeting technology and reaches them on their mobile devices, wherever they go. Target competitor locations so that when people enter those locations with their mobile phones, their devices are added to the advertiser pool. They will then see your ads on the apps they already have installed on their phones for up to 30 days! With ad views, website clicks, and store visits trackable, these ads will prove to be an asset to your business.
PURPOSE: BRAND AWARENESS & LEAD GENERATION
With 2.27 billion members worldwide, Facebook is providing businesses with the largest advertising opportunity since search. Facebook has the largest user base of any social media to date. Even the +50 crowd have adopted Facebook with open arms. So, your audience is on there somewhere - you just need to find them! Because of the information users share on Facebook, there are incredible targeting abilities for ads which allow you to show your ads to the right people and get valuable metrics (such as views, clicks, leads) to measure the success of your campaigns.
PURPOSE: REPUTATION MANAGEMENT & SEO
When is the last time you bought a product without reading reviews first? Well, it is the same when hiring a business to provide products or services. Gone are the days where testimonials were enough to gain trust of prospective customers. Testimonials lack the credibility that third-party review services offer. Customer reviews are proving to be more and more valuable as time passes for reputation management as well as SEO. Google now considers customer reviews an important factor for search engine rankings. We can help you grow and manage these.
PURPOSE: NURTURE LEADS
Marketing automation gives you the power to generate more leads, drive more sales, and optimize your return on investment. It helps you target your customers and potential new customers with personalized communications based on their interests - so they receive messages they actually want, not what you think they want. Marketing automation platforms like our agency platform make one-to-one conversations with large customer bases possible, so you can convert a bunch of spectators into a stadium full of loyal fans who will keep coming back for every game.
PURPOSE: REMARKET TO EXISTING CUSTOMERS
Email marketing is a cost effective way for businesses to maintain relationships and engage with existing customers. Since it costs 5x more to attract a new customer than to keep one, email marketing can be a very valuable part of your business to nurture your existing customer relationships. Properly designed mail-outs facilitated by a CASL-compliant platform allow you to share your blog content & exclusive promos directly into your customers’ inboxes. The focus is to remarket to your customers to keep them coming back for more!