PPC is used by businesses of all sizes. A small independent retail store can position their ads beside those of large big-box stores which they normally wouldn’t be able to compete with.
You have heard of Google AdWords campaigns. These campaigns are the Google-only version of pay-per-click (PPC) ads. A PPC ad is a text ad
shown in search engines such as Google, Yahoo, and Bing. Paid ads appear above and below organic search results. They are the first things
that viewers see when searching – especially on mobile devices.
Google AdWords campaigns generate leads such as phone calls, emails, and form submissions. Your ads are shown in search engines when keywords related to your local business and the products or services you offer are searched. As of 2016, up to four PPC ads appear above the organic results, and up to three ads show below the organic results.