TESTIMONIALS ≠ REVIEWS
Gone are the days where a testimonial page on your website was enough to gain trust of prospective customers. Testimonials lack the
credibility that third-party review services offer because users cannot distinguish genuine reviews from planted ones.
Future customers don’t care about what you have to say about your business. They care about what your current customers are saying.
A staggering 86% of consumers read reviews on Google, Facebook, Yelp, and other third-party review sites
before choosing a local business.
- 78% of those consumers will come straight to your business or website after reading your reviews!
A BrightLocal survey found that 97% of searchers who read reviews also looked at the business response, so
replying to review is a crucial part of an online review strategy.
NATURALLY KEYWORD RICH USER-GENERATED CONTENT
Customer reviews are proving to be more and more valuable as time passes for reputation management as well as SEO. Google now considers
customer reviews a key factor for search engine rankings, as they are rich in the keywords you want to rank for. Having your customers write
reviews for your business essentially has them marketing for you! Our Edmonton digital marketing agency can help you grow and manage