WHY CUSTOMER REVIEW MANAGEMENT?


When is the last time you bought a product without reading reviews first? Well, it is the same when hiring a business to provide products or services. People value the opinion of others when deciding whether or not to work with your company.

Benefits of Customer Review Services:

Customer Review Management
  • Get more reviews
  • Improve your overall rating
  • Nurture your customer relationships
  • Showcase how you care for your customers and how you handle conflict
  • Leverage naturally keyword-rich user-generated content to improve your organic rankings
of customers read reviews before making a purchase [Power Reviews]
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customer review services

Customer Review Services

Review services are increasingly important in establishing your business as an authority in your space. Maintaining a positive rating through getting and responding to reviews takes time and focus that you as a business owner may not have the time for. That’s were trusting your review management to a local Edmonton digital marketing agency comes in.

With all the benefits that review services provide for both reputation management and SEO, it is very important to include this as part of your overall internet marketing strategy.

Naturally Keyword Rich User-Generated Content

Customer reviews are proving to be more and more valuable as time passes for reputation management as well as SEO. Google now considers customer reviews a key factor for search engine rankings, as they are rich in the keywords you want to rank for. Having your customers write reviews for your business essentially has them marketing for you! Our local Edmonton digital marketing agency can help you grow and manage reviews. Contact us today!

Nurture Your Customers

Nurture Your Customers

Let your customers know that they matter! Reviews are a great way to follow up after a purchase. Responding to positive reviews lets your customers know that they are valued, and not just a number. Taking the time to constructively respond to negative reviews gives you an opportunity to make things right.

User Generated Content

User Generated Content

Customer reviews are naturally keyword rich! This user generated content is incredibly valuable for SEO and establishing your business as an authority in your space. Through reviews, your customers are essentially marketing for you by being an advocate for your brand and the services.

Improve Local SEO

Improve Local SEO

Leverage Google My Business to improve local SEO. Google My Business is hooked into your Google Reviews as well as Google Maps to help your local customers find you, both online and in person. This has become an important social property that should be a key player in marketing your local company online.

Testimonials ≠ Reviews

Gone are the days where a testimonial page on your website was enough to gain trust of prospective customers. Testimonials lack the credibility that third-party review services offer because users cannot distinguish genuine reviews from planted ones.

Future customers don’t care about what you have to say about your business. They care about what your current customers are saying.

  • A staggering 86% of consumers read reviews on Google, Facebook, Yelp, and other third-party review sites before choosing a local business.
  • 78% of those consumers will come straight to your business or website after reading your reviews!
  • A BrightLocal survey found that 97% of searchers who read reviews also looked at the business response, so replying to review is a crucial part of an online review strategy.