When is the last time you bought a product without reading reviews first? Well, it is the same when hiring a business to provide products or services.
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Review services are increasingly important in establishing your business as an authority in your space. Maintaining a positive rating through getting and responding to reviews takes time and focus that you as a business owner may not have the time for. Entrusting Smart WSI Marketing to handle your review management has many benefits including:
With all the benefits that review services provide for both reputation management and SEO, it is very important to include this as part of your overall marketing strategy.
Let your customers know that they matter! Reviews are a great way to follow up after a purchase. Responding to positive reviews lets your customers know that they are valued, and not just a number. Taking the time to constructively respond to negative reviews gives you an opportunity to make things right with your customer.
Customer reviews are naturally keyword rich! This user generated content is incredibly valuable for SEO and establishing your business as an authority in your space. Through reviews, your customers are essentially marketing for you by being an advocate for your brand and the services you provide.
Leverage Google My Business to improve local SEO. Google My Business is hooked into your Google Reviews as well as Google Maps to help your local customers find you, both online and in person. This has become an important social property that should be a key player in marketing your local company online.
Gone are the days where a testimonial page on your website was enough to gain trust of prospective customers. Testimonials lack the credibility that third-party review services offer because users cannot distinguish genuine reviews from planted ones.
Future customers don’t care about what you have to say about your business. They care about what your current customers aresaying. A staggering 86% of consumers read reviews on Google, Facebook, Yelp, and other third-party review sites before choosing a local business. 78% of those consumers will come straightto your business or website after reading your reviews!
Customer reviews are proving to be more and more valuable as time passes for reputation management as well as SEO. Google now considers customer reviews a key factor for search engine rankings, as they are rich in the keywords you want to rank for. Having your customers write reviews for your business essentially has them marketing for you! We can help you grow and manage reviews.
If you are frustrated with your current marketing strategies, start with our free marketing checkup to learn what is working for you, what is not working for you, and what could be improved!
