With over 2 billion members worldwide, Facebook is providing businesses with a large advertising opportunity. Facebook has the largest user base of any social media to date. Even the 50+ crowd have adopted Facebook with open arms. So, your audience is on there somewhere! You just need to find them!
The purpose of Facebook ads is primarily brand awareness. An impressive secondary benefit is greatly increasing your website traffic. While it’s difficult to track leads from Facebook and Instagram because there are likely multiple touchpoints before converting to a lead, this is still an immensely valuable factor for lead generation.
Our local Edmonton digital marketing agency’s Facebook and Instagram advertising strategies are based on extensive marketing research, and work together with many other components as part of your overall online marketing strategy to help you actualize and exceed your business objectives. Reach out to learn more.
Because of the information people share on Facebook, and their affiliate, Instagram, there are incredible targeting abilities for ads which allow you to show your ads to the right demographics. You can target potential customers by factors like age, location, gender, occupation, interests, life events, and so much more to increase your brand awareness and website traffic.
Target audiences based on specific characteristics like gender, age, job title, life events, and many more. We can even do “lookalike” targeting by uploading an email list of your existing customers to guide Facebook to show your ads to people with similar attributes to your customers.
Don’t wait for your audience to find you! Facebook advertising allows you to find your targeted demographic on two platforms with over 2 billion users worldwide. This is an especially important benefit for companies that offer products or services that require education or research before purchase.
Our local Edmonton digital marketing agency shares reporting to showcase the performance of your advertising campaign through important metrics like impressions and clicks. We work with you to adjust your budget and campaign details as necessary to get the most out of your marketing dollars.
