Facebook / Instagram Display Advertising
Increase Brand Awareness for a Targeted Audience
Increase Brand Awareness for a Targeted Audience
With over 2 billion members worldwide, Facebook is providing businesses with a large advertising opportunity. Facebook has the largest user base of any social media to date. Even the 50+ crowd have adopted Facebook with open arms. So, your audience is on there somewhere! You just need to find them!
The purpose of Facebook ads is primarily brand awareness. An impressive secondary benefit is greatly increasing your website traffic. While it’s difficult to track leads from Facebook and Instagram because there are likely multiple touchpoints before converting to a lead, this is still an immensely valuable factor for lead generation.
Our local Edmonton digital marketing agency’s Facebook and Instagram advertising strategies are based on extensive marketing research, and work together with many other components as part of your overall online marketing strategy to help you actualize and exceed your business objectives.
Because of the information people share on Facebook, and their affiliate, Instagram, there are incredible targeting abilities for ads which allow you to show your ads to the right demographics. You can target potential customers by factors like age, location, gender, occupation, interests, life events, and so much more to increase your brand awareness and website traffic.