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<root>
  <posts>
    <post_id>332</post_id>
    <post_category_id>9</post_category_id>
    <post_title><![CDATA[Beyond Clicks: The Metrics That Actually Matter in Online Advertising]]></post_title>
    <post_content_short><![CDATA[<em>Discover key online advertising metrics beyond clicks that drive real ROI for Edmonton businesses. Learn what actually matters for
	campaign success.</em>
]]></post_content_short>
    <post_icon></post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.smartwsimarketing.com/blog/ai/beyond-clicks-the-metrics-that-actually-matter-in-online-advertising/</post_content_url>
    <post_date>2025-11-15 07:00:00</post_date>
  </posts>
  <posts>
    <post_id>328</post_id>
    <post_category_id>9</post_category_id>
    <post_title><![CDATA[Online Advertising in Edmonton: Geo-Fencing and Hyperlocal Ads for Tapping into the Power of Location]]></post_title>
    <post_content_short><![CDATA[<em>Boost your online ads in Edmonton with geo-fencing & hyperlocal targeting. Reach local customers precisely & maximize ROI with
	location-based techniques.</em>
]]></post_content_short>
    <post_icon>https://www.smartwsimarketing.com/media/website_posts/328/Online-Advertising-in-Edmonton-Geo-Fencing-and-Hyperlocal-Ads-for-Tapping-into-the-Power-of-Location-1.png</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.smartwsimarketing.com/blog/ai/online-advertising-in-edmonton-geo-fencing-and-hyperlocal-ads-for-tapping-into-the-power-of-location/</post_content_url>
    <post_date>2025-09-15 06:00:00</post_date>
  </posts>
  <posts>
    <post_id>306</post_id>
    <post_category_id>4</post_category_id>
    <post_title><![CDATA[Mastering PMAX Ads for Digital Marketing Success]]></post_title>
    <post_content_short><![CDATA[Keeping up with online marketing trends is crucial for businesses looking to enhance their online presence. One of the latest innovations
that has caught the attention of marketers and advertisers alike is Performance Max, or PMAX, ads by Google.]]></post_content_short>
    <post_icon>https://www.smartwsimarketing.com/media/website_posts/306/Mastering-PMAX-Ads-for-Digital-Marketing-Success.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.smartwsimarketing.com/blog/marketing-with-paid-ads/mastering-pmax-ads-for-digital-marketing-success/</post_content_url>
    <post_date>2024-11-01 19:28:00</post_date>
  </posts>
  <posts>
    <post_id>90</post_id>
    <post_category_id>4</post_category_id>
    <post_title><![CDATA[How to Kiss Your Competitive Edge Goodbye]]></post_title>
    <post_content_short><![CDATA[With new businesses popping up every day, your business cannot afford bad habits. Without a competitive edge in your digital marketing
	strategy, your company may lose customers.  Read on if you want to avoid kissing your competitive edge goodbye.

<br />]]></post_content_short>
    <post_icon>https://www.smartwsimarketing.com/media/website_posts/90/How-to-Kiss-Your-Competitive-Edge-Goodbye.png</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.smartwsimarketing.com/blog/marketing-with-paid-ads/how-to-kiss-your-competitive-edge-goodbye/</post_content_url>
    <post_date>2021-12-17 08:00:00</post_date>
  </posts>
  <posts>
    <post_id>91</post_id>
    <post_category_id>4</post_category_id>
    <post_title><![CDATA[Build Brand Authority]]></post_title>
    <post_content_short><![CDATA[By meeting your audience on their terms and providing exactly what they’re looking for, you’ll earn trust, encourage loyalty, and become a
credible brand.]]></post_content_short>
    <post_icon>https://www.smartwsimarketing.com/media/website_posts/91/Build-Brand-Authority.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.smartwsimarketing.com/blog/marketing-with-paid-ads/build-brand-authority/</post_content_url>
    <post_date>2021-12-10 08:00:00</post_date>
  </posts>
  <posts>
    <post_id>93</post_id>
    <post_category_id>4</post_category_id>
    <post_title><![CDATA[6 Musts for a Successful Digital Marketing Strategy]]></post_title>
    <post_content_short><![CDATA[Online marketing can be a difficult thing to get right. A simple mistake or too much of one type of marketing and not enough of another can
hinder your entire marketing plan. However, if you plan your strategy well, online marketing can work wonders for your business.]]></post_content_short>
    <post_icon>https://www.smartwsimarketing.com/media/website_posts/93/6-Musts-for-a-Successful-Digital-Marketing-Strategy.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.smartwsimarketing.com/blog/marketing-with-paid-ads/6-musts-for-a-successful-digital-marketing-strategy/</post_content_url>
    <post_date>2021-12-03 08:00:00</post_date>
  </posts>
  <posts>
    <post_id>98</post_id>
    <post_category_id>4</post_category_id>
    <post_title><![CDATA[How PPC Services Can Work For Your Business]]></post_title>
    <post_content_short><![CDATA[Not only can PPC (Pay-Per-Click) campaigns bring immediate traffic to your website, but when PPC ads are coupled with
high-quality, conversion-focused landing pages, you’ll see more qualified leads, generating higher revenues.]]></post_content_short>
    <post_icon>https://www.smartwsimarketing.com/media/website_posts/98/How-PPC-Services-Can-Work-for-Your-Business.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.smartwsimarketing.com/blog/marketing-with-paid-ads/ppc-services-for-your-business/</post_content_url>
    <post_date>2021-11-19 08:00:00</post_date>
  </posts>
  <posts>
    <post_id>96</post_id>
    <post_category_id>4</post_category_id>
    <post_title><![CDATA[5 Steps to Successfully Gaining a Competitive Advantage]]></post_title>
    <post_content_short><![CDATA[A truth of running a business is that your competitors are always trying to steal your customers. As entrepreneurs, it’s vital to your
business to maintain a competitive edge by taking advantage of technology and making your business stand out.]]></post_content_short>
    <post_icon>https://www.smartwsimarketing.com/media/website_posts/96/5-Steps-to-Successfully-Gaining-a-Competitive-Advatage-.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.smartwsimarketing.com/blog/marketing-with-paid-ads/5-steps-to-successfully-gaining-a-competitive-advantage/</post_content_url>
    <post_date>2021-11-05 07:00:00</post_date>
  </posts>
  <posts>
    <post_id>95</post_id>
    <post_category_id>4</post_category_id>
    <post_title><![CDATA[Responding to Online Negative Customer Reviews]]></post_title>
    <post_content_short><![CDATA[In today's world, social media has given consumers an easy way to share their opinions of businesses and products through online reviews on
websites like Google, Facebook, Twitter, and more.]]></post_content_short>
    <post_icon>https://www.smartwsimarketing.com/media/website_posts/95/Reviews.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.smartwsimarketing.com/blog/marketing-with-paid-ads/responding-to-online-negative-customer-reviews/</post_content_url>
    <post_date>2021-10-29 07:00:00</post_date>
  </posts>
  <posts>
    <post_id>94</post_id>
    <post_category_id>4</post_category_id>
    <post_title><![CDATA[3 Ways to Catch Up to Your Competition After Inevitably Being Left Behind]]></post_title>
    <post_content_short><![CDATA[Setbacks are commonplace in the business world. It's normal to expect your market share to fluctuate over time. Yet, it's unacceptable to
watch your business fall down in the search engine rankings. Bolster your business back into the lead with these three techniques!]]></post_content_short>
    <post_icon>https://www.smartwsimarketing.com/media/website_posts/94/business_men_and_dynamic_arrow_vector_1.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.smartwsimarketing.com/blog/marketing-with-paid-ads/3-ways-to-catch-up-with-your-competition-after-inevitably-being-left-behind/</post_content_url>
    <post_date>2021-10-22 07:00:00</post_date>
  </posts>
  <posts>
    <post_id>101</post_id>
    <post_category_id>4</post_category_id>
    <post_title><![CDATA[4 Tips to Gain Online Credibility]]></post_title>
    <post_content_short><![CDATA[Here Potential consumers need a certain level of trust in your company and product before they will consider committing to it – so if you want to sell your products and services on the Internet, you need to actively gain the trust of the online community.]]></post_content_short>
    <post_icon>https://www.smartwsimarketing.com/media/website_posts/101/4-Tips-to-Gain-Online-Credibility-.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.smartwsimarketing.com/blog/marketing-with-paid-ads/online-credibility/</post_content_url>
    <post_date>2021-10-15 07:00:00</post_date>
  </posts>
  <posts>
    <post_id>218</post_id>
    <post_category_id>6</post_category_id>
    <post_title><![CDATA[A Guide to Internet Marketing for Seasonal Business]]></post_title>
    <post_content_short><![CDATA[Many businesses are seasonal. If you operate a business that doesn’t typically have a steady year-round revenue stream, the off-season can
seem like a great time to cut back on your internet marketing efforts and save a few dollars in the process. ]]></post_content_short>
    <post_icon>https://www.smartwsimarketing.com/media/website_posts/218/A-Guide-to-Internet-Marketing-for-Seasonal-Business.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.smartwsimarketing.com/blog/digital-marketing-agency/a-guide-to-internet-marketing-for-seasonal-business/</post_content_url>
    <post_date>2021-04-22 07:00:00</post_date>
  </posts>
  <posts>
    <post_id>198</post_id>
    <post_category_id>6</post_category_id>
    <post_title><![CDATA[How Internet Marketing Benefits Your Business]]></post_title>
    <post_content_short><![CDATA[It’s cost effective, measurable, and allows you to target ideal customers. What’s <em>not</em> to love about internet marketing? ]]></post_content_short>
    <post_icon>https://www.smartwsimarketing.com/media/website_posts/198/iStock-985550136.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.smartwsimarketing.com/blog/digital-marketing-agency/how-internet-marketing-benefits-your-business/</post_content_url>
    <post_date>2020-11-22 08:00:00</post_date>
  </posts>
  <posts>
    <post_id>176</post_id>
    <post_category_id>6</post_category_id>
    <post_title><![CDATA[How Does Web Design Relate to PPC Advertising?]]></post_title>
    <post_content_short><![CDATA[You may have heard that PPC, or pay-per-click, marketing is one of the fastest and surest ways to attract qualified leads to your website.]]></post_content_short>
    <post_icon>https://www.smartwsimarketing.com/media/website_posts/176/iStock-1061329162.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.smartwsimarketing.com/blog/digital-marketing-agency/how-does-web-design-relate-to-ppc-advertising/</post_content_url>
    <post_date>2020-07-01 07:00:00</post_date>
  </posts>
  <posts>
    <post_id>167</post_id>
    <post_category_id>6</post_category_id>
    <post_title><![CDATA[How Advanced Targeting Will Benefit Your Facebook Marketing Strategy]]></post_title>
    <post_content_short><![CDATA[Facebook began in 2004 as a simple online directory to connect students at colleges, namely Harvard University, but has come a long way and
evolved into the most widely used social platform worldwide.]]></post_content_short>
    <post_icon>https://www.smartwsimarketing.com/media/website_posts/167/iStock-944453638.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.smartwsimarketing.com/blog/digital-marketing-agency/how-advanced-targeting-will-benefit-your-facebook-marketing-strategy/</post_content_url>
    <post_date>2020-05-01 07:00:00</post_date>
  </posts>
  <posts>
    <post_id>132</post_id>
    <post_category_id>6</post_category_id>
    <post_title><![CDATA[How Google Adwords PPC Can Target Specific Potential Customers]]></post_title>
    <post_content_short><![CDATA[In the world we are today, with an influx of products and information, marketing is the most important tool a business has to help grow
	their business. There are two main forms of marketing which are digital marketing (PPC, SEO, etc) and traditional marketing (billboards,
	radio, TV, etc). Digital marketing is more versatile, less costly, and allows for ample reporting. One of the most important digital
	marketing strategies is the utilization of <a href="/services/online-advertising/">Google Adwords PPC </a>for your Edmonton business.]]></post_content_short>
    <post_icon>https://www.smartwsimarketing.com/media/website_posts/132/iStock-972700374.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.smartwsimarketing.com/blog/digital-marketing-agency/how-google-adwords-ppc-can-target-specific-potential-customers/</post_content_url>
    <post_date>2019-06-15 17:17:00</post_date>
  </posts>
</root>
