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  <posts>
    <post_id>332</post_id>
    <post_category_id>9</post_category_id>
    <post_title><![CDATA[Beyond Clicks: The Metrics That Actually Matter in Online Advertising]]></post_title>
    <post_content_short><![CDATA[<em>Discover key online advertising metrics beyond clicks that drive real ROI for Edmonton businesses. Learn what actually matters for
	campaign success.</em>
]]></post_content_short>
    <post_icon></post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.smartwsimarketing.com/blog/ai/beyond-clicks-the-metrics-that-actually-matter-in-online-advertising/</post_content_url>
    <post_date>2025-11-15 07:00:00</post_date>
  </posts>
  <posts>
    <post_id>328</post_id>
    <post_category_id>9</post_category_id>
    <post_title><![CDATA[Online Advertising in Edmonton: Geo-Fencing and Hyperlocal Ads for Tapping into the Power of Location]]></post_title>
    <post_content_short><![CDATA[<em>Boost your online ads in Edmonton with geo-fencing & hyperlocal targeting. Reach local customers precisely & maximize ROI with
	location-based techniques.</em>
]]></post_content_short>
    <post_icon>https://www.smartwsimarketing.com/media/website_posts/328/Online-Advertising-in-Edmonton-Geo-Fencing-and-Hyperlocal-Ads-for-Tapping-into-the-Power-of-Location-1.png</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.smartwsimarketing.com/blog/ai/online-advertising-in-edmonton-geo-fencing-and-hyperlocal-ads-for-tapping-into-the-power-of-location/</post_content_url>
    <post_date>2025-09-15 06:00:00</post_date>
  </posts>
  <posts>
    <post_id>324</post_id>
    <post_category_id>6</post_category_id>
    <post_title><![CDATA[Navigating Franchise Limits: How Geofencing Boosted Brand Awareness and Traffic]]></post_title>
    <post_content_short><![CDATA[Discover how geofencing helped a franchise client boost brand awareness and drive local traffic, overcoming limitations on SEO, PPC, and
Meta ads.]]></post_content_short>
    <post_icon>https://www.smartwsimarketing.com/media/website_posts/324/Navigating-Franchise-Limits-How-Geofencing-Boosted-Brand-Awareness-and-Traffic.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.smartwsimarketing.com/blog/digital-marketing-agency/navigating-franchise-limits-how-geofencing-boosted-brand-awareness-and-traffic/</post_content_url>
    <post_date>2025-07-01 18:57:00</post_date>
  </posts>
  <posts>
    <post_id>323</post_id>
    <post_category_id>6</post_category_id>
    <post_title><![CDATA[Uniting Brand Marketing and Performance Marketing for Success]]></post_title>
    <post_content_short><![CDATA[Learn how balancing brand marketing and performance marketing drives long-term success and quick wins. Book a strategy call with Smart WSI
Marketing.]]></post_content_short>
    <post_icon>https://www.smartwsimarketing.com/media/website_posts/323/Uniting-Brand-Marketing-and-Performance-Marketing-for-Success-1.png</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.smartwsimarketing.com/blog/digital-marketing-agency/uniting-brand-marketing-and-performance-marketing-for-success/</post_content_url>
    <post_date>2025-07-01 17:38:00</post_date>
  </posts>
  <posts>
    <post_id>322</post_id>
    <post_category_id>6</post_category_id>
    <post_title><![CDATA[Tuning into Success: Meta Ads Amplify Website Traffic for Edmonton AV Company]]></post_title>
    <post_content_short><![CDATA[Although pay-per-click (PPC) ads had served them well in the past, they felt it was time to reach even more potential customers and bring
more traffic to their website.]]></post_content_short>
    <post_icon>https://www.smartwsimarketing.com/media/website_posts/322/Tuning-into-Success-Meta-Ads-Amplify-Website-Traffic-for-Edmonton-AV-Company.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.smartwsimarketing.com/blog/digital-marketing-agency/tuning-into-success-meta-ads-amplify-website-traffic-for-edmonton-av-company/</post_content_url>
    <post_date>2025-06-01 14:44:00</post_date>
  </posts>
  <posts>
    <post_id>321</post_id>
    <post_category_id>6</post_category_id>
    <post_title><![CDATA[Keeping Up with Google’s Evolving E-A-T Acronym]]></post_title>
    <post_content_short><![CDATA[First it was E-A-T. And we ate it up. Then it became E-E-A-T. Now N-E-E-A-T-T?]]></post_content_short>
    <post_icon>https://www.smartwsimarketing.com/media/website_posts/321/Keeping-Up-with-Googles-Evolving-E-A-T-Acronym-1.png</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.smartwsimarketing.com/blog/digital-marketing-agency/keeping-up-with-googles-evolving-e-a-t-acronym/</post_content_url>
    <post_date>2025-06-01 14:27:00</post_date>
  </posts>
  <posts>
    <post_id>320</post_id>
    <post_category_id>6</post_category_id>
    <post_title><![CDATA[PPC Powers Up Leads for Industrial Supply Company]]></post_title>
    <post_content_short><![CDATA[Our industrial supply client, specializing in the repair, rewinding, and maintenance of motors, pumps, and generators, knew they were experts in their field. However, they faced a major hurdle—customers simply didn’t know they existed.]]></post_content_short>
    <post_icon>https://www.smartwsimarketing.com/media/website_posts/320/PPC-Powers-Up-Leads-for-Industrial-Supply-Company.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.smartwsimarketing.com/blog/digital-marketing-agency/ppc-powers-up-leads-for-industrial-supply-company/</post_content_url>
    <post_date>2025-05-01 14:38:00</post_date>
  </posts>
  <posts>
    <post_id>319</post_id>
    <post_category_id>6</post_category_id>
    <post_title><![CDATA[How to Convert First-Time Buyers into Loyal Customers]]></post_title>
    <post_content_short><![CDATA[Converting first-time buyers into repeat customers is a pivotal marketing strategy for local businesses looking to thrive. Let’s explore three effective strategies to transform first-time buyers into dedicated patrons.]]></post_content_short>
    <post_icon>https://www.smartwsimarketing.com/media/website_posts/319/How-to-Convert-First-Time-Buyers-into-Loyal-Customers-1.png</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.smartwsimarketing.com/blog/digital-marketing-agency/how-to-convert-first-time-buyers-into-loyal-customers/</post_content_url>
    <post_date>2025-05-01 14:10:00</post_date>
  </posts>
  <posts>
    <post_id>318</post_id>
    <post_category_id>6</post_category_id>
    <post_title><![CDATA[Calgary Artificial Grass Client More Than Doubles Organic Traffic Thanks to SEO Strategy]]></post_title>
    <post_content_short><![CDATA[Even the simplest SEO strategies, when executed consistently, can drive extraordinary results.]]></post_content_short>
    <post_icon>https://www.smartwsimarketing.com/media/website_posts/318/Calgary-Artificial-Grass-Client-More-Than-Doubles-Organic-Traffic-Thanks-to-SEO-Strategy.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.smartwsimarketing.com/blog/digital-marketing-agency/calgary-artificial-grass-client-more-than-doubles-organic-traffic-thanks-to-seo-strategy/</post_content_url>
    <post_date>2025-04-01 16:44:00</post_date>
  </posts>
  <posts>
    <post_id>317</post_id>
    <post_category_id>6</post_category_id>
    <post_title><![CDATA[How Small and Medium Businesses Can Boost SEO with Smart Content Strategies]]></post_title>
    <post_content_short><![CDATA[The right content does more than just fill some knowledge gaps for your potential audience. It gives them something to engage with and gives
	them a reason to consider doing business with you. Ultimately, it makes conversions!
]]></post_content_short>
    <post_icon>https://www.smartwsimarketing.com/media/website_posts/317/How-Small-and-Medium-Businesses-Can-Boost-SEO-with-Smart-Content-Strategies-1.png</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.smartwsimarketing.com/blog/digital-marketing-agency/how-small-and-medium-businesses-can-boost-seo-with-smart-content-strategies/</post_content_url>
    <post_date>2025-04-01 16:24:00</post_date>
  </posts>
  <posts>
    <post_id>316</post_id>
    <post_category_id>6</post_category_id>
    <post_title><![CDATA[BirdEye Takes Flooring Store’s Reputation to New Heights]]></post_title>
    <post_content_short><![CDATA[Building a strong online reputation doesn’t have to be a struggle. With the right tools—like BirdEye—businesses can easily manage reviews,
increase customer trust, and drive more traffic and sales.]]></post_content_short>
    <post_icon>https://www.smartwsimarketing.com/media/website_posts/316/BirdEye-Takes-Flooring-Stores-Reputation-to-New-Heights.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.smartwsimarketing.com/blog/digital-marketing-agency/birdeye-takes-flooring-stores-reputation-to-new-heights/</post_content_url>
    <post_date>2025-03-01 16:39:00</post_date>
  </posts>
  <posts>
    <post_id>315</post_id>
    <post_category_id>6</post_category_id>
    <post_title><![CDATA[Amplifying Brand Trust with User-Generated Content]]></post_title>
    <post_content_short><![CDATA[From managing the sheer volume of content to addressing legalities concerning rights and usage, brands need a clear strategy to harness the
power of UGC effectively.]]></post_content_short>
    <post_icon>https://www.smartwsimarketing.com/media/website_posts/315/Amplifying-Brand-Trust-with-User-Generated-Content-1.png</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.smartwsimarketing.com/blog/digital-marketing-agency/amplifying-brand-trust-with-user-generated-content/</post_content_url>
    <post_date>2025-03-01 16:24:00</post_date>
  </posts>
  <posts>
    <post_id>314</post_id>
    <post_category_id>6</post_category_id>
    <post_title><![CDATA[From Stuck to Soaring: A Website Overhaul Unlocks Lead Generation Potential]]></post_title>
    <post_content_short><![CDATA[Our business broker client came to us with a challenge—a subpar website that wasn’t delivering any leads. They had no real brand awareness,
and despite their hopes, launching a PPC campaign alone wasn’t enough to turn things around.]]></post_content_short>
    <post_icon>https://www.smartwsimarketing.com/media/website_posts/314/From-Stuck-to-Soaring-A-Website-Overhaul-Unlocks-Lead-Generation-Potential.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.smartwsimarketing.com/blog/digital-marketing-agency/from-stuck-to-soaring-a-website-overhaul-unlocks-lead-generation-potential/</post_content_url>
    <post_date>2025-02-01 21:00:00</post_date>
  </posts>
  <posts>
    <post_id>313</post_id>
    <post_category_id>6</post_category_id>
    <post_title><![CDATA[A Modern Guide to Non-Spammy Link Building]]></post_title>
    <post_content_short><![CDATA[Link building. Did you just groan too? Let’s try to take some of the sting out of link building with an effective, non-spammy plan to
establish authentic relationships with brands that are going enhance your visibility.]]></post_content_short>
    <post_icon>https://www.smartwsimarketing.com/media/website_posts/313/A-Modern-Guide-to-Non-Spammy-Link-Building-1.png</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.smartwsimarketing.com/blog/digital-marketing-agency/a-modern-guide-to-non-spammy-link-building/</post_content_url>
    <post_date>2025-02-01 18:00:00</post_date>
  </posts>
  <posts>
    <post_id>312</post_id>
    <post_category_id>6</post_category_id>
    <post_title><![CDATA[Home Improvement Client Revamps Website and Builds a Stronger Online Presence]]></post_title>
    <post_content_short><![CDATA[Our home improvement client was stuck with an outdated website that just wasn’t cutting it. They knew they needed a change to attract more
customers and improve their digital footprint.]]></post_content_short>
    <post_icon>https://www.smartwsimarketing.com/media/website_posts/312/Home-Improvement-Client-Revamps-Website-and-Builds-a-Stronger-Online-Presence.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.smartwsimarketing.com/blog/digital-marketing-agency/home-improvement-client-revamps-website-and-builds-a-stronger-online-presence/</post_content_url>
    <post_date>2025-01-01 22:15:00</post_date>
  </posts>
  <posts>
    <post_id>311</post_id>
    <post_category_id>6</post_category_id>
    <post_title><![CDATA[Why Your Business Needs a Digital Home: The Power of an Effective Website]]></post_title>
    <post_content_short><![CDATA[A website serves as your business' digital home, the central hub where your brand's identity, communication, and marketing efforts
converge. ]]></post_content_short>
    <post_icon>https://www.smartwsimarketing.com/media/website_posts/311/Why-Your-Business-Needs-a-Digital-Home-The-Power-of-an-Effective-Website-1.png</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.smartwsimarketing.com/blog/digital-marketing-agency/why-your-business-needs-a-digital-home-the-power-of-an-effective-website/</post_content_url>
    <post_date>2025-01-01 20:01:00</post_date>
  </posts>
  <posts>
    <post_id>310</post_id>
    <post_category_id>6</post_category_id>
    <post_title><![CDATA[Flooring Store Client Rebuilds Online Visibility with SEO Campaign]]></post_title>
    <post_content_short><![CDATA[We knew an SEO campaign could turn things around. By focusing on keywords that aligned with the store’s products and services, we aimed to
boost their visibility and bring in more traffic from organic search.]]></post_content_short>
    <post_icon>https://www.smartwsimarketing.com/media/website_posts/310/Flooring-Store-Client-Rebuilds-Online-Visibility-with-SEO-Campaign.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.smartwsimarketing.com/blog/digital-marketing-agency/flooring-store-client-rebuilds-online-visibility-with-seo-campaign/</post_content_url>
    <post_date>2024-12-01 20:30:00</post_date>
  </posts>
  <posts>
    <post_id>309</post_id>
    <post_category_id>6</post_category_id>
    <post_title><![CDATA[Google Experts Say Links are Not a Top Ranking Factor Anymore]]></post_title>
    <post_content_short><![CDATA[Still sweating it over links? It’s true, our industry and what’s hot can change in the blink of an eye, especially when it comes to SEO and
what Google is measuring changing rapidly.]]></post_content_short>
    <post_icon>https://www.smartwsimarketing.com/media/website_posts/309/Google-Experts-Say-Links-are-Not-a-Top-Ranking-Factor-Anymore.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.smartwsimarketing.com/blog/digital-marketing-agency/google-experts-say-links-are-not-a-top-ranking-factor-anymore/</post_content_url>
    <post_date>2024-12-01 14:00:00</post_date>
  </posts>
  <posts>
    <post_id>308</post_id>
    <post_category_id>6</post_category_id>
    <post_title><![CDATA[Setting Marketing Goals That Lead to Long-Term Success: A Guide for Strategic Growth]]></post_title>
    <post_content_short><![CDATA[It shouldn’t be a secret that having well-defined marketing goals is essential for business growth, but many business owners are still in
the dark on this subject. Many companies start with ambitious ideas but quickly find that their goals aren’t as clear or actionable as they
thought.]]></post_content_short>
    <post_icon>https://www.smartwsimarketing.com/media/website_posts/308/Setting-Marketing-Goals-That-Lead-to-Long-Term-Success-A-Guide-for-Strategic-Growth.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.smartwsimarketing.com/blog/digital-marketing-agency/setting-marketing-goals-that-lead-to-long-term-success-a-guide-for-strategic-growth/</post_content_url>
    <post_date>2024-11-12 21:17:00</post_date>
  </posts>
  <posts>
    <post_id>307</post_id>
    <post_category_id>6</post_category_id>
    <post_title><![CDATA[Luxury Appliance Client Increases Relevant Traffic with Geofencing Campaign]]></post_title>
    <post_content_short><![CDATA[Our luxury home appliance client felt that they were not reaching enough of their potential audience. They had a pay-per-click campaign in
place, and while it was bringing them leads, they felt like their digital marketing strategy could use a boost to increase their website
traffic and leads.]]></post_content_short>
    <post_icon>https://www.smartwsimarketing.com/media/website_posts/307/Luxury-Appliance-Client-Increases-Relevant-Traffic-with-Geofencing-Campaign.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.smartwsimarketing.com/blog/digital-marketing-agency/luxury-appliance-client-increases-relevant-traffic-with-geofencing-campaign/</post_content_url>
    <post_date>2024-11-01 20:00:00</post_date>
  </posts>
  <posts>
    <post_id>305</post_id>
    <post_category_id>6</post_category_id>
    <post_title><![CDATA[UX and SEO: Online Marketing’s Dynamic Duo]]></post_title>
    <post_content_short><![CDATA[Creating a successful website is kind of like running a circus where SEO and UX are your star performers. SEO attracts the audience, making
	sure people know about the show and come in droves. UX, on the other hand, is all about keeping the audience entertained, ensuring they
	enjoy every moment and want to come back for more.
]]></post_content_short>
    <post_icon>https://www.smartwsimarketing.com/media/website_posts/305/UX-and-SEO-Online-Marketings-Dynamic-Duo.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.smartwsimarketing.com/blog/digital-marketing-agency/ux-and-seo-online-marketings-dynamic-duo/</post_content_url>
    <post_date>2024-10-01 14:51:00</post_date>
  </posts>
  <posts>
    <post_id>304</post_id>
    <post_category_id>6</post_category_id>
    <post_title><![CDATA[Rock Your Marketing with Channel Diversity]]></post_title>
    <post_content_short><![CDATA[Whether you're a seasoned marketer or just dipping your toes into the marketing pool, it's crucial to spread your efforts across multiple
platforms.]]></post_content_short>
    <post_icon>https://www.smartwsimarketing.com/media/website_posts/304/Rock-Your-Marketing-with-Channel-Diversity.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.smartwsimarketing.com/blog/digital-marketing-agency/rock-your-marketing-with-channel-diversity/</post_content_url>
    <post_date>2024-09-01 17:35:00</post_date>
  </posts>
  <posts>
    <post_id>302</post_id>
    <post_category_id>6</post_category_id>
    <post_title><![CDATA[The Underrated Power of Remarketing: Why You Should Continue Marketing to Previous Site Visitors & Customers]]></post_title>
    <post_content_short><![CDATA[Just because a visitor is not ready to make a purchase as soon as they find your business online, that doesn't necessarily mean that you’ve
lost that customer forever! Through the power of remarketing, you can coax those customers back to you and convert them into happy first-time customers.]]></post_content_short>
    <post_icon>https://www.smartwsimarketing.com/media/website_posts/302/The-Underrated-Power-of-Remarketing-Why-You-Should-Continue-Marketing-to-Previous-Site-Visitors-and-Customers.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.smartwsimarketing.com/blog/digital-marketing-agency/the-underrated-power-of-remarketing-why-you-should-continue-marketing-to-previous-site-visitors-and-customers/</post_content_url>
    <post_date>2024-07-01 16:36:00</post_date>
  </posts>
  <posts>
    <post_id>301</post_id>
    <post_category_id>6</post_category_id>
    <post_title><![CDATA[How Poorly Designed Review Automations Can Hurt Even Big Box Retailers]]></post_title>
    <post_content_short><![CDATA[We’re all fairly familiar with automated review request phone calls from large companies at this point. And while they feel a little
impersonal, they serve their purpose. But I’m going to tell you the story of a review call gone wrong, and how even the big box companies
can flub their review process through poorly designed automations.]]></post_content_short>
    <post_icon>https://www.smartwsimarketing.com/media/website_posts/301/How-Poorly-Designed-Review-Automations-Can-Hurt-Even-Big-Box-Retailers.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.smartwsimarketing.com/blog/digital-marketing-agency/how-poorly-designed-review-automations-can-hurt-even-big-box-retailers/</post_content_url>
    <post_date>2024-06-01 19:44:00</post_date>
  </posts>
  <posts>
    <post_id>300</post_id>
    <post_category_id>6</post_category_id>
    <post_title><![CDATA[Backlinks & Reviews: Things You Should Absolutely NEVER Purchase]]></post_title>
    <post_content_short><![CDATA[When you ask a local search engine optimization company for surefire ways to improve your rankings, they will almost always tell you one of
two things: get more backlinks and get more reviews.]]></post_content_short>
    <post_icon>https://www.smartwsimarketing.com/media/website_posts/300/Backlinks-and-Reviews-Things-You-Should-Absolutely-NEVER-Purchase.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.smartwsimarketing.com/blog/digital-marketing-agency/backlinks-and-reviews-things-you-should-absolutely-never-purchase/</post_content_url>
    <post_date>2024-05-01 16:29:00</post_date>
  </posts>
</root>
