You have heard of Google AdWords campaigns. These campaigns are the Google-only version of pay-per-click (PPC) ads. A PPC ad is a text ad shown in search engines such as Google, Yahoo, and Bing. Paid ads appear above and below organic search results. They are the first things that viewers see when searching – especially on mobile devices.
PPC is used by businesses of all sizes. A small independent retail store can position their ads beside those of large big-box stores which they normally wouldn’t be able to compete with. Ads are shown in search engines when keywords related to your local business and the products or services you offer are searched. As of 2016, up to four PPC ads appear above the organic results, and up to three ads show below the organic results.
Your dedicated campaign manager monitors your campaigns regularly to identify and resolve potential performance issues in order to get you the most leads for your marketing dollars. Campaign optimization may require keyword, ad, or budget changes.
The calls you receive through your ad campaigns are tracked and recorded. We listen to these calls to verify campaign performance. You can also listen to these calls for quality assurance to see how your staff is communicating with your customers.
We provide monthly Google Adwords PPC reporting to show important metrics such as top keywords, impressions, clicks, calls, emails, cost-per-click, etc. We include extra metrics that are often overlooked by other agencies like cost-per-lead and industry benchmarks.