Paid search advertising can position your company at the top of the search results almost immediately and allow you to instantly connect with customers looking for your products or services. With paid search marketing, you can reach your target customers based on time of day, location, and device.
Paid search is also known as Pay-Per-Click (PPC) advertising. Even though your ad may be displayed in thousands of searches and your company is gaining brand exposure, you only pay when your ad is clicked, and the user actually visits your page. It is important to write ad copy that highlights your profit centers and entices users to click. Paid ads are the first things that viewers see when searching – especially on mobile devices.
Your dedicated campaign manager monitors your campaigns regularly to identify and resolve potential performance issues in order to get you the most leads for your marketing dollars.
The calls you receive through ads campaigns are tracked and recorded. We listen to these calls to verify campaign performance. You can also listen to them for quality assurance and staff training.
We provide monthly PPC reporting to show important metrics such as top keywords, impressions, clicks, calls, emails, cost-per-click, cost-per-lead and industry benchmarks.