Google AdWords PPC (Pay-Per-Click) Advertising

Pay-Per-Click

Get More Leads With Google Adwords PPC

You have heard of Google AdWords campaigns. These campaigns are the Google-only version of pay-per-click (PPC) ads. A PPC ad is a text ad shown in search engines such as Google, Yahoo, and Bing. Paid ads appear above and below organic search results. They are the first things that viewers see when searching – especially on mobile devices.

PPC is used by businesses of all sizes. A small independent retail store can position their ads beside those of large big-box stores which they normally wouldn’t be able to compete with. Ads are shown in search engines when keywords related to your local business and the products or services you offer are searched. As of 2016, up to four PPC ads appear above the organic results, and up to three ads show below the organic results.

What We Offer

Google AdWords PPC

PPC ads help systemize your marketing efforts and fill in gaps where other marketing efforts are not effective. Google AdWords (PPC) campaigns are a quick, consistent way to get leads for your local business. Our PPC campaign setup and management includes:

  • Meticulous keyword planning
  • Professionally-written ad copy
  • Custom adjustable budgets
  • Dedicated campaign manager
  • No time-based contract

The full lead generation potential of Google Adwords PPC campaigns are immeasurable. They may result in increased direct website traffic, brand awareness, and in-person visits to your brick-and-mortar – which are not trackable.

Proactive Optimization

Your dedicated campaign manager monitors your campaigns regularly to identify and resolve potential performance issues in order to get you the most leads for your marketing dollars. Campaign optimization may require keyword, ad, or budget changes.

Recorded Calls

The calls you receive through your ad campaigns are tracked and recorded. We listen to these calls to verify campaign performance. You can also listen to these calls for quality assurance to see how your staff is communicating with your customers.

Monthly Reporting

We provide monthly Google Adwords PPC reporting to show important metrics such as top keywords, impressions, clicks, calls, emails, cost-per-click, etc. We include extra metrics that are often overlooked by other agencies like cost-per-lead and industry benchmarks.

Need Help with Your Digital Marketing? Reach Out to Us!