Have you been putting in the effort to create an awesome marketing strategy, but your results are falling short of your goals? Well you're not alone because many of our clients ask us what they could be missing from their efforts to get less than stellar results. We took some time to come up with a list of things that you’re doing wrong when it comes to your digital marketing strategy when you aren’t getting results.
1. You’ve Forgotten Who You’re Marketing To
You need to identify your target audience and get to know as much as you can about their pain points, buying habits and where they spend their time when online. By doing this, your marketing will be a breeze! If you want to deliver a strong message, you have to know who you are talking to.
2. “Winging It” Seemed Like a Good Idea
All the techniques and stealth tactics in the world aren't going to help if you don't have a strategy nailed down. Without a firm plan in place, how can you know what tricks to pull out of your hat to make it work? Just like you wouldn't head for battle without a strategy to win, don't pull out all the stops with your marketing efforts without a sound strategy.
3. It Didn’t Need to Be Mobile-Friendly
As your Edmonton digital marketing company, we've been reinforcing the mobile-first mentality. You need to design, create content and well, do everything with mobile customers in mind or you're just not going to realize the maximum ROI for your marketing efforts. Remember, on average people are on their phones around 150 times a day and you don’t want to miss out on those opportunities, do you?
4. You Thought SEO is Redundant
A big part of SEO is ensuring you produce content that contains the natural use of your keywords, but by no means is SEO dead. If digital marketing for your Edmonton business doesn't include optimizing for search engines, you are going to disappear off the face of search engine results. If you don't work to show up in search engines when people are looking for your product or service, how are they going to find you? Don't ignore SEO.
5. All the Social Media, All the Time
Social media is an excellent tool for amplifying your digital marketing efforts but it's also incredibly time-consuming. You can't possibly do a good job if you're trying to spread your business across all social media platforms. Go back to the first item in this list, find out where your target audience spends most of their time and concentrate only on those social outlets. Narrow it down to the top three so you can focus on creating excellent content that your audience wants to read.
We know you do the best you can when it comes to digital marketing for your Edmonton business but it's not an easy task. That’s why at WSI Edmonton, we're here to help! Put our digital marketing expertise to work so you can focus on what you do best: handling all that new business! Contact us today to chat with our team so you can stop making these digital marketing mistakes.
Lynne Motkoski, Digital Marketing Consultant
Specialty: Digital Marketing
Strategies Education: MA Communications
& Technology, BComm [U Alberta]
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education,
keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
Is SEO better than pay-per-click advertising services? Or does PPC deliver better results than SEO? What really matters, in our opinion, is
how well they can work together.
Read More…
When you want to attract more customers but don’t have the time to take on promoting your business, a digital marketing agency can play a
vital role in raising your brand’s awareness.
Read More…
Facebook is an essential sales channel for many SMBs! With Facebook Ads Management, you can create and run eye-catching and engaging ads
that entice the platform’s users to purchase your products or services.
Read More…
Since almost 60% of all searches are done on mobile devices and these devices come in a range of screen sizes, you need responsive web
design to provide users a great mobile experience with your local business.
Read More…
Google is making one of its most significant changes to Google Ads since it first launched the product 22 years ago as the first-ever
self-serve online advertising solution. How will this affect your online advertising?
Read More…
Some of us budget all year to take advantage of the deals that some retailers offer in November. Where did Black Friday come from, and should your small business be participating in these offerings?
Read More…
Working with a local search engine optimization agency that understands SEO’s ever-evolving ways can help keep your audience engaged, drive
new visitors to your site, and boost sales.
Read More…
The Web Marketing Association (WMA) has just wrapped up it’s 26th awards season. WMA is made up of a committee of industry leaders and expert judges dedicated to raising the standards of excellence in web development. The committee receives global nominations in
97 categories across the industry, and since joining the race in 2007, the WSI family has received over 150 WMA awards, including top agency
twice!
Read More…