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Should Your Business Invest in Online Ads if You are B2B?

Should Your Business Invest in Online Ads if You are B2B?

It’s true that online ads have not been a preferred strategy of B2B business owners. That’s largely due to the sort of niche markets most B2B companies target. But, executed correctly, online marketing that includes paid ads is actually a great way to grow your B2B business. Smart WSI Marketing is an internet marketing company that can show you how to integrate online ads into your overall B2B marketing strategy for better results. Get in touch with us today! 

Industrial, professional services, and the financial sector in Canada made up over 60% of traditional B2B print ad spending in 2019. Yet only 29% of B2B buyers solely consume print when looking for all types of information. A larger number, 34%, read digital only and 37% read both. The good news is that across the board, regardless of how they consume that information, it’s highly valued and trusted by their audiences.  

B2B Internet Marketing & Paid Ads

Your targeted market may be smaller than most B2C brands but that doesn’t mean your website can’t turn clicks into more conversions and sales. An experienced digital marketing agency helps you find that percentage of online searchers in your industry who are interested in what you offer. One of the best ways to do that? Implementing online ads as a component of your internet marketing plans. 

An online marketing agency specializing in digital performance has a variety of ways to help you engage the right audiences: 

  • Research highly profitable keywords and relevant categories. 
  • Identify your ideal target audience. 
  • Build your brand’s comprehensive digital presence. 

This last point is crucial as the first goal of B2B online marketing is branding, not sales. That might sound counterintuitive, but most people want to be highly engaged by what they see and read online. The most successful online B2B ads are those that tell a story, not pitch the by-the-numbers benefits of a product or service. Done right, paid ads are one of the most effective ways to market your B2B business.  

How to Reach Your B2B Audience with Online Ads 

Smart WSI Marketing is an Edmonton digital marketing agency offering a range of digital solutions designed to solve the challenges your B2B company faces. Contact us today to learn more about how our innovative internet marketing company can work with you to create an online presence that gets your business in front of the right audience at the exact time they are looking for your products and services. 

Lynne team member
Lynne Motkoski, Digital Marketing Consultant
Specialty: Digital Marketing Strategies
Education: MA Communications & Technology, BComm [U Alberta]

Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.


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