So, you are ready to update your branding and get a new website… Perhaps people can’t find your website online, perhaps the design is outdated, or your website does not load on mobile phones, or perhaps there are technology issues causing it to look funny or very small on your phone.
You know it’s time to make a change. Now you must decide how to go about the process of designing and developing your website to ensure your problems disappear and you gain website traffic and leads in the process.
Though DIY is a very cost-effective option in the short term, your long-term online results will be affected if your website is not built on proper technology with all necessary attributes. Web developers trained in marketing outcomes understand every element of a website and how each element affects performance. They understand that the design of your website matters and keeping a balance between the looks and functionality of your website is key to making it a profit center. The initial investment into developing a new website will be far less than the pain of a non-performing website that does not bring you any business.
A website is the first impression you make to your visitors. Designing the website may take weeks or sometime months to get each element into perfect place, but it will only take a couple of seconds for a prospective customer to decide whether they will continue browsing through or move on. It is crucial to make sure that each element of the website is complete and correct so that your visitors have a great first impression of your business.
Prospective customers will probably see your website before they interact with anyone on your team. It is critical to ensure that your website branding communicates the message you want to convey to your customers and prospects. In short, the image of your business is packaged in your website.
A well-balanced website will draw your attention to valuable information without making it feel forced. This is done through expert use of:
An informed website developer understands that balance is all about similarity and consistency, bringing out harmony on your website. A balanced website feels right, stable, aesthetically pleasing and encourages visitors to explore your brand.
Since your website is often the first interaction between a prospect and your business, it needs to do more than look good. Your website should:
Gone are the days of your website being an online brochure. You don’t want to give everything away. Just give enough information to leave them wanting more!
Provide your business contact details, free information or promotions plus calls-to-action telling users exactly what you want them to do on each page.
Above all, your website needs to provide a good user experience leaving your prospects with an overall positive feeling about your business. This means your website must encourage the best possible user experience which includes:
Do you want to solve your website woes with more website traffic and leads? Website designers and developers trained in marketing outcomes will work with you to conceptualize your ideas and turn them into a beautiful and functional website that is a profit centre.
If you are ready to give your web presence a facelift, contact us for a free consultation.
If you aren’t sure whether you need a new website, click here to request your free website Competitor Analysis.
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
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