What Do You Need to Run a Successful Internet Marketing Campaign?

Internet marketing campaigns are one of the most effective ways to reach potential customers at scale. How you define successful digital marketing depends a lot on what you hope to accomplish. Most experts agree a successful campaign is one that’s anchored in business objectives, executed with creativity, and designed to deliver a good return on your investment. Smart WSI Marketing is an award-winning Edmonton-based internet marketing company that can help you develop a solid digital marketing strategy that leads to more profitable campaigns. Talk to us today to learn more about how we do it.

Internet Marketing Campaigns Designed for Success

Here are just a few ways a digital marketing agency helps you build campaigns that create a higher volume of traffic, generate more leads, and convert more visitors.

• Know and choose your target audience. Targeting the right audience ensures that not one marketing dollar is wasted chasing people who have no interest in or need for your product or service. Find your niche market(s) and create your campaigns to meet their needs. Buyer personas are a good tool for this step.
• Make it scalable. To keep pace with the ever-expanding ways to reach your audience online, your business needs to adopt scalable strategies or make existing marketing strategies scalable. Working with an experienced digital marketing agency is one approach many small and medium sized businesses have embraced, as it allows them to stay current with online marketing trends without having to bring on a full-time marketing employee.
• Leverage offline marketing opportunities like direct mail, print advertising, sales calls, and radio and TV ads to complement your overall digital marketing plan. It’s a powerful way to cross-promote your products and services and maximize your marketing dollars. Techniques include associating offline promotions with online calls-to-action, offering free giveaways in exchange for email addresses, and using online customer testimonials and images and reviews to fashion print ads.
• Use SEO tools. You can use search engine optimization to attract more traffic to your site and improve your social media strategy. The data you collect, including trending searches, can help improve future campaigns.

Construct a Winning Internet Marketing Campaign

While no single one of these tips offers a guaranteed road to success, these and other marketing techniques provide your brand with the best chance of a high return on investment. Smart WSI Marketing is an Edmonton digital marketing agency with years of experience developing internet marketing campaigns that place businesses ahead of the competition while converting more leads and boosting profits. Contact us today for more great marketing tips and to schedule a consultation.

Lynne Motkoski, Digital Marketing Strategist

Specialty: Digital Marketing Strategies
Education: MA Communications & Technology, BComm [U Alberta]

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Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.