Why You Can Still Benefit From An Ecommerce Website If You Have A Local Retail Shop
Many local retailers don’t have eCommerce on their websites. They may think since their physical business is doing so well they don’t
need to sell products online. But there are a lot of good reasons to invest in website design that incorporates eCommerce options for your
customers. Smart WSI Marketing is an Edmonton website design company that can help your local retail business expand its reach while saving
customers time and money. Contact us to learn more.
Benefits of eCommerce to Local Retailers
Nearly 90% of Canada’s consumers made an online purchase in 2019 and they spent $1.85 billion doing it. eCommerce is booming and brands
that sell products online are reaping the financial rewards. Even if you already have a popular and successful physical
storefront, eCommerce offers important benefits:
Staying competitive. Even as health restrictions loosen, many people continue to shelter in place. Consumers, though, have
made it clear they still want to buy, and many retailers have received requests for alternative services like delivery and curbside
pickup. A web design that incorporates eCommerce options allows you to continue to serve your customers, attract new ones, and stay
relevant while things return to “normal.”
Going global. We mentioned how good eCommerce web design can help you expand your reach. But have you considered just how
far you might go? Brick-and-mortar locations, even highly successfully ones, are bound by location. Expanding globally allows you to
enlarge your customer base and introduce new products and services.
Improved customer service. One of the greatest advantages to investing in eCommerce web design is that you now have a way
to track what your customers want. Data analytics drawn from onsite behaviors and customer requests not only help you build a
better eCommerce website, but they also let you know which products of services you should offer more of in your physical location. And we
all know that when you give customers what they want, they become more loyal which, in turn, increases profits.
The Role of eCommerce Website Design
Web design is important to any website, but even more so for eCommerce websites. Successful eCommerce web design gives customers a more
satisfying experience and helps you get the most out of your online marketing efforts. When shopping online, consumers want
a website design that’s:
Fast, easy to navigate, and mobile friendly.
Set up for easy checkout.
Edmonton website design company Smart WSI Marketing builds eCommerce websites that not only look great but make your customers feel valued.
We’re a digital marketing agency with expertise in top-performing eCommerce website designthat matches your products and services
with the people who want and need them most. Reach out to us today to learn
Lynne Motkoski, Digital Marketing Strategist
Specialty: Digital Marketing
Strategies Education: MA Communications
& Technology, BComm [U Alberta]
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education,
keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
When businesses hit a financial rough patch, one of the first spending cuts many make is marketing and advertising. While it can be an
effective short-term solution for freeing up money for other needs, it’s also a gamble with potentially costly consequences.
We’ve all heard the expression “less is more,” and when it comes to comes to some things, that is absolutely true. When it comes to SEO
efforts, however, local search engine optimization agencies have learned that that is not the case.
If you aren’t familiar with geofencing, it’s time to learn about how this digital marketing strategy can help you. It’s a terrific way to
build brand awareness and boost click-through rates and conversions.
Facebook is an essential sales channel for many SMBs! With Facebook Ads Management, you can create and run eye-catching and engaging ads
that entice the platform’s users to purchase your products or services.
Since almost 60% of all searches are done on mobile devices and these devices come in a range of screen sizes, you need responsive web
design to provide users a great mobile experience with your local business.