What are the Key Ingredients of a Functional Website Design?
A website is one of the most crucial components of your brand’s online presence. While many elements go into making your website design
unique, certain key ingredients are used in all successful web design projects. Mixed together, they ensure your site attracts, engages, and
converts your target audience. Smart WSI Marketing is an Edmonton website design company with years of experience using the right formula to
create websites that are anything but formulaic. Contact us today.
A Recipe for First-Rate Web Design
Most Canadian businesses understand the importance of having an online presence. Less well-understood is how critical it is that their
online presence includes all stages of the buyer’s journey. Even if you have a physical location where people eventually make their
purchase, a study by Salesforce found that today, most consumers start their search online.
For your website design to be successful, it must be appealing, responsive, and easy to find.
Make a Great First Impression
You get one chance to make your web design stand out from your competitors’ sites. Here’s how to do it:
Site structure and navigation, including each section of your site, page order, and helpful links. A navigation menu is
generally used to guide your readers.
Page design and layout have evolved to include scalability for mobile devices. Good layouts draw the eye and make
information easy to find.
Logo and brand identity cover graphics, fonts, colours, and other style elements that remain constant across all channels.
Images and videos that impress but don’t overwhelm.
Graphic design is not only your logo but also the overall look and “feel” of your website design components.
Engage Your Audience
Simple layouts, entertaining or informative videos, and good graphic design are a great start, but to draw your audience in and keep them
reading, your web design needs these additional features:
Site search so people can quickly find what they need.
A blog with relevant, valuable information establishes you as an expert in your field.
Social media links, so search engines see you interact with your audience.
Calls-to-action (CTAs) that entice leads and get them to act, such as downloading an offer or signing up for a newsletter.
Help Both Search Engines and People Find You
The most attractive website design in the world doesn’t matter if search engines or your audience can’t find your site. Your web design must
also take into consideration:
Web hosting for storing and transmitting your site's files when someone searches for your website.
A domain name,which is your website's “address” on the internet.
Content management system to make it easy to frequently update yourwebsite so it’s fresh and relevant.
The Secret Ingredient to Successful Web Design
The number one secret to exceptional website design is working with professionals who know how to create sites that take “window shoppers”
and turn them into loyal customers. Smart WSI Marketing is an Edmonton website design company that uses the latest design trends and
technologies to create websites that look great and drive leads. Contact us today to
Lynne Motkoski, Digital Marketing Strategist
Specialty: Digital Marketing
Strategies Education: MA Communications
& Technology, BComm [U Alberta]
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education,
keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
When businesses hit a financial rough patch, one of the first spending cuts many make is marketing and advertising. While it can be an
effective short-term solution for freeing up money for other needs, it’s also a gamble with potentially costly consequences.
We’ve all heard the expression “less is more,” and when it comes to comes to some things, that is absolutely true. When it comes to SEO
efforts, however, local search engine optimization agencies have learned that that is not the case.
If you aren’t familiar with geofencing, it’s time to learn about how this digital marketing strategy can help you. It’s a terrific way to
build brand awareness and boost click-through rates and conversions.
Facebook is an essential sales channel for many SMBs! With Facebook Ads Management, you can create and run eye-catching and engaging ads
that entice the platform’s users to purchase your products or services.
Since almost 60% of all searches are done on mobile devices and these devices come in a range of screen sizes, you need responsive web
design to provide users a great mobile experience with your local business.