Common Digital Marketing FAQs

By providing users with exceptional online shopping experiences, you position your brand ahead of the competition and increase revenue.

The term “content marketing” covers a lot of ground. As part of an overall internet marketing strategy, it spans many channels and formats, with more being invented every day.

To boost your online visibility and lead generation, there are five actionable steps you can take immediately to elevate your blogging and social media game: optimize your site, consider guest blogging, select the right social platforms, create engaging content, and share it!

If you're new to blogging, it's crucial to steer clear of common pitfalls to effectively drive traffic to your website and, consequently, increase sales. These include topics that don’t support your business goals, not having a solid strategy, being too stiff in your writing, having too broad of a focus, and last but certainly not least, plagiarism.

While both are essential for business growth, marketing is a broader strategy that includes advertising as one of its components. Effective marketing can significantly improve your search engine rankings, website traffic, and conversion rates.

Digital marketing is important because it helps businesses reach their target audience where they spend time—online. Unlike traditional marketing, digital marketing offers precise targeting, measurable results, and cost-effective ways to grow brand awareness, generate leads, and increase sales. In a world where most consumers research and purchase online, digital marketing is essential for businesses of all sizes to remain competitive and grow.

Digital marketing differs from traditional marketing in several key ways:

• Channels: Digital marketing uses online platforms like websites, social media, email, and search engines, while traditional marketing relies on print ads, billboards, TV, radio, and direct mail.
  
• Targeting: Digital marketing allows precise audience targeting based on demographics, interests, and behaviours. Traditional marketing generally targets broader audiences.
  
• Measurement: Digital marketing provides real-time analytics to measure clicks, conversions, and ROI. Traditional marketing metrics (like brand awareness or sales lift) are often harder to track accurately.
  
• Cost: Digital marketing campaigns can be more cost-effective, especially for small businesses, whereas traditional marketing typically requires larger budgets.
  
• Interactivity: Digital marketing offers two-way communication with audiences through comments, messages, and reviews. Traditional marketing is usually one-way communication.
  

Yes, digital marketing can work for any business. Regardless of your industry, size, or customer base, digital marketing offers tools and strategies that help you connect with potential customers online. Whether you run a local shop, a B2B service, or an international e-commerce brand, digital channels allow you to reach people where they spend time—on search engines, social media, email, and websites.

Both SEO and PPC are crucial elements of a marketing strategy, especially when working with a limited budget. While they work very well in sync, knowing which to prioritize can make a significant difference in your ROI.

If you're strapped for time but want to expand your customer base, a full-service digital marketing agency can be instrumental in enhancing your brand awareness with an unbiased perspective, access to the latest trends and technology, and measurable results.

Establishing SMART goals—Specific, Measurable, Attainable, Relevant, and Time-Bound—is the cornerstone of a successful online advertising strategy.

SEO is not just an add-on but should be an integral part of your website design. A well-optimized website becomes a powerful tool for digital marketing and lead generation. A few components of a well optimized website are being mobile friendly, easy to use, and one that builds trust with your user base.

While similar, catalog and eCommerce sites serve different purposes. A catalog site is essentially a digital showroom for your products.

A cloud-based CMS not only simplifies website management but also allows you to focus on creating content that resonates with your audience.

Google Shopping has come to Canada! Connect with shoppers anytime and any place in one convenient stop. Follow the links below to learn the ins and outs of Google Shopping.

Many businesses hesitate to invest in PPC advertising due to past failures due to shortcomings in campaign planning, budgeting, and keyword research. Understanding the reasons behind these failures can help you make more informed decisions.

PPC campaigns can be highly effective when planned and managed well. They allow businesses to target specific keywords, demographics, and behaviours, reaching customers actively searching for products or services.
Because you only pay when someone clicks your ad, PPC offers measurable ROI and immediate visibility, unlike organic tactics, which can take time to build momentum. Well-structured PPC campaigns can drive qualified leads quickly, increase brand awareness, and support other marketing efforts.

To select appropriate keywords for PPC ads, start by researching what terms your target audience actually searches for when looking for your products or services. Use keyword research tools like Google Keyword Planner or SEMrush to find keywords with good search volume and manageable competition.
Focus on keywords that show clear purchase intent (e.g., “buy,” “near me,” or product-specific terms), and include a mix of broad, phrase, and exact match types.
Also, consider negative keywords to filter out irrelevant traffic. Test and refine your keyword list regularly by analyzing click-through rates, conversion data, and cost per conversion to ensure you’re investing in terms that bring results.

Local Services Ads help grow your local business by utilizing well placed ads when potential customers are searching for the service you provide. You control your ad budget, and it’s easy for customers to interact with you and leave you reviews. Further, grow trust in your by becoming a Google Guaranteed business. Learn more about Local Service Ads and how to use them

Geofencing is an advanced local strategy that enables you to target potential customers precisely when and where they are most likely to engage with your business.

You may have heard us say a time or two that having a verified Google Business Profile listing is an absolute must have for local SEO. If you haven’t heard it lately, consider this your reminder! Follow the link below for Google’s step by step guide to setting up your GBP listing.

Google Business Profile is a free tool that helps your potential customers find you with ties ins to Google Search and Maps. It also allows you to get and respond to reviews, as well as share promotions and business updates.

In the digital age, online reviews have become a dominant force in shaping public perception and are far more effective than traditional marketing methods. Think of it as digital word of mouth, with added SEO benefits.

Follow the link below for a step-by-step guide on joining the world’s top social network.

Social media marketing helps build brand awareness and trust by connecting you directly with your audience. It’s cost-effective and allows you to target specific demographics, interests, and behaviours. It also drives website traffic, supports lead generation, and increases sales by sharing compelling content that keeps your business top-of-mind with potential customers.

You should update your social media channels regularly—ideally several times per week. Consistent posting keeps your audience engaged, builds trust, and signals that your business is active and reliable.

The exact frequency depends on your audience and platform, but generally, posting 3–5 times per week on channels like Facebook and Instagram, and daily on Twitter or LinkedIn, is a good starting point.

The most effective method is to respond promptly, professionally, and politely. Acknowledge the issue, apologize if needed, and offer to resolve it privately by inviting the customer to message or contact you directly.

This approach shows you care about customer concerns, protects your brand reputation, and often turns negative experiences into positive ones by demonstrating excellent service.

You’ve got questions. Facebook’s got answers.

Once you create a personal Facebook profile, you can set up your business page. Follow the link to learn how!

In case you didn’t know, Facebook and Instagram are affiliated, and its not only beneficial but fairly simple to link these two social media giants together.

Being that Facebook and Instagram are social media sisters, you are able to post to Facebook from Instagram (and vice versa) once the accounts are linked.