STRATEGY CALL
When looking to make a purchase, consumers have a wealth of options to choose from, with eCommerce becoming increasingly more popular. For businesses that sell products online, social media can be a valuable part of an overall online marketing strategy.
Many businesses are unaware that a company blog can play a significant role to achieve growth and revenue goals. Whether your company is B2B or B2C, an effective blog is a considerable time and resource investment. You may be wondering if the time is right to make the commitment. Here are five key aspects for you to consider.
Home improvement is a highly competitive industry that requires an innovative marketing strategy to get your business seen by the right people who need your services.
In the booming world of local SEO, your brand’s success depends on picking the right strategies and tactics that get you noticed, build a loyal following, and improve your ROI.
Free shipping as a sales tactic has its advantages and disadvantages. Yes, it improves conversion rates, but it can also decrease your profit margins if not done right.
Today, you need a website that promotes your brand and boosts your bottom line. That means investing in web design that’s visually appealing, easy to navigate on any device, and consistently converts.
Free and easy to use, Google Business Profile is a terrific tool for managing your business’ online presence across multiple platforms, including Google Search and Google Maps.
Thanks to its sizable digital population, Canada has in recent years become an especially profitable online market. In 2018, more than eight in 10 Canadians shopped online, spending nearly $21 billion, and representing over 80% of online users buying goods or services.
Every passing year sees more Canadians choosing to do the majority of their shopping online. In 2019, retail eCommerce sales grew by nearly 8% over the previous year’s numbers.
You may have heard that PPC, or pay-per-click, marketing is one of the fastest and surest ways to attract qualified leads to your website.
When it comes to advertising, getting your message in front of the right people has always been key. Now that we live in a digital world, this has become much easier.
eCommerce, aka online shopping, has become even more widespread in recent months as consumers abiding by lockdown measures have discovered the advantages of looking online for purchasing options.
Have you ever found it so hard to navigate a website that you just decided to leave? It often happens due to poor design. Your website is the backbone of your digital marketing strategy.
Perhaps, no other medium influenced web searches and social media as much as smartphones. In fact, software began to be modified to be used on smartphones.
There is a misconception out there that blogging is not so relevant anymore. Maybe it is because the art of blogging has been around since the early days of the World Wide Web, therefore it feels “old fashion”.
Facebook began in 2004 as a simple online directory to connect students at colleges, namely Harvard University, but has come a long way and evolved into the most widely used social platform worldwide.
It’s no secret that online marketing has taken over as the most effective vein for promoting your business. More traditional marketing methods have lost their appeal rendering these tools ineffective.
In an increasingly digital world, even the smallest businesses can benefit greatly from strategic social media marketing campaigns.
Even before a global health crisis forced us to stay indoors and keep away from each other, the majority of business were beefing up their digital presence.
In the world we are today, with an influx of products and information, marketing is the most important tool a business has to help grow their business. There are two main forms of marketing which are digital marketing (PPC, SEO, etc) and traditional marketing (billboards, radio, TV, etc). Digital marketing is more versatile, less costly, and allows for ample reporting. One of the most important digital marketing strategies is the utilization of Google Adwords PPC for your Edmonton business.
With over 100 billion dollars in mobile e-commerce sales last year you want to make sure your Edmonton business gets its share by having the right digital marketing plan.
How many times have you visited a site that has terrible website design & you have to leave in order to save your sanity? There are 4 things you can do to make sure your website scores big with customers.
