STRATEGY CALL
We hate to break it to you, but just having a mobile “friendly” website really isn’t good enough. Really, who wants to be “good enough?” You don’t beat your competitors by being “good enough!”
Read on to learn some changes that you can make to your website to lower your bounce rate and increase your traffic (and in turn, leads and ultimately conversions!)
Building a website that incorporates SEO elements is a fantastic way to attract more customers and get the best return on your website investment.
As an experienced digital marketing agency, we get a lot of questions from clients about why one or more of their internet marketing strategies aren’t working as well as they hoped.
For a website to be successful, dozens of components work in synergy to create a site that is appealing, interactive and searchable.
There are a lot of changes taking place in today’s PPC landscape, but the ads are still one of the best internet marketing investments you can make to promote your products and services and gain new customers.
To make it easier for you to see why email marketing is still an extremely effective marketing strategy, we’re sharing some of the top FAQs we get.
Product and service descriptions are an integral part of your website content and your SEO
strategy so
they have to be written with care. Since these descriptions are how you will attract potential consumers, they also have to be engaging. The
following will help you write killer content designed to attract your target market and generate sales.
The term “content marketing” covers a lot of ground. As part of an overall internet marketing strategy, it spans many channels and formats, with more being invented every day.
A well-designed eCommerce website is one of your business’s most valuable online marketing tools. By providing users with exceptional online shopping experiences, you position your brand ahead of the competition and increase revenue.
If it wants to grow, every business needs marketing. Whether you provide a product or service, the bottom line is to make money by giving customers what they want and need. Digital marketing is an important channel to reach that goal.
Have you thought about how you can increase the number of positive online reviews your business gets? If it’s not something you’ve given much thought to, it’s time to think about how you can multiple your positive online reviews.
With new businesses popping up every day, your business cannot afford bad habits. Without a competitive edge in your digital marketing
strategy, your company may lose customers. Read on if you want to avoid kissing your competitive edge goodbye.
By meeting your audience on their terms and providing exactly what they’re looking for, you’ll earn trust, encourage loyalty, and become a credible brand.
Online marketing can be a difficult thing to get right. A simple mistake or too much of one type of marketing and not enough of another can hinder your entire marketing plan. However, if you plan your strategy well, online marketing can work wonders for your business.
Most growth-focused small to medium businesses (or SMBs) reach a place where they realize they need to invest more in marketing. At that point, the question usually becomes, do they hire in-house marketers or work with a digital marketing agency?
Many of the marketing changes brands made during the height of the pandemic will continue to influence the way they use online marketing. As we look ahead, the trends now appearing promise to help you remain relevant and grow your business.
Not only can PPC (Pay-Per-Click) campaigns bring immediate traffic to your website, but when PPC ads are coupled with high-quality, conversion-focused landing pages, you’ll see more qualified leads, generating higher revenues.
With over 70% of retailers saying they plan to ramp up their holiday marketing plans, you, too, should be looking for ways to increase traffic to your site during this profitable time.
A truth of running a business is that your competitors are always trying to steal your customers. As entrepreneurs, it’s vital to your business to maintain a competitive edge by taking advantage of technology and making your business stand out.
Why should I pay a web developer to build a custom website for me when I can buy a website template? Good question! The answer is it has a lot to do with your website design vision and budget.
In today's world, social media has given consumers an easy way to share their opinions of businesses and products through online reviews on websites like Google, Facebook, Twitter, and more.
Setbacks are commonplace in the business world. It's normal to expect your market share to fluctuate over time. Yet, it's unacceptable to watch your business fall down in the search engine rankings. Bolster your business back into the lead with these three techniques!
From creating brand awareness to driving new sales, these tools can help you meet your marketing goals and give you that all-important edge over your competitors. If you sell products online, you need a website design that works seamlessly with your marketing efforts.
Here Potential consumers need a certain level of trust in your company and product before they will consider committing to it – so if you want to sell your products and services on the Internet, you need to actively gain the trust of the online community.
Like many other elements of your digital marketing strategy, from time to time, your web design is going to need a refresh to keep your business relevant and to stand out in the cluttered online marketplace.
While a great desktop website is still paramount to the online success of your business, how your website design performs on other devices such as smart phones and tablets is not far behind.
Do you know where your company’s website ranks? And do you know how and why it ranks as it does? Optimizing your website to boost its rankings is crucial to both your site’s success and improving your bottom line.
Standing out and maintaining your HVAC business’ competitive edge is incredibly important. Fortunately, there are a number of strategies that an internet marketing company uses to help you do just that.
Investing in a new web design can seem like a waste of time, especially if you have the mindset of “if it isn’t broken, don’t fix it” but it may be more broken than you think.
Deciding on an Edmonton web design company to craft your business's website is very important. It is about striking a balance between finding a web design and development company that is going to work within your parameters, but also push the envelope of creativity a bit to allow your company to stand out amongst the rest in the crowded web space.
We often talk about how blogging can increase your website’s authority. But what exactly does that mean, and is it really that crucial to improving local SEO? We’ll talk about what it means below but maximizing your local SEO efforts is a whole lot more than peppering your site with the right keywords.
How can Pinterest help your SEO and grow your online presence? Here are 8 ways, according to your Edmonton SEO company.
Still one of the most effective and cost-efficient methods for promoting your goods and services online, social media marketing helps you reach prospects and customers in a highly personalized way. Using social media as part of your overall internet marketing strategy can bring substantial success to your business, creating loyal fans and driving leads and sales.
Social media campaigns, building brand awareness, and providing exceptional customer service are all great techniques for improving sales on your eCommerce website. If you sell products online, a great eCommerce website design contributes to your sales success by boosting conversions.
Some experiment for months before they realize that SEO is not bringing the results they desire. Quite often, the reason is a deviation from basic SEO truths. Everything starts with learning, so let’s cover the most common optimization mistakes.
To play the local SEO game effectively requires finding new ways and employing proven methods to ensure your business remains highly visible to local customers. A skilled SEO agency continuously adapts to changing SEO strategies to maintain and improve traffic on your website.
When you invest in website design, it’s with the expectation of reaching a wider audience and increasing sales. But what if your web design investment isn’t paying off the way you hoped? If your website has low traffic, high bounce rates, and poor average visit times, it’s time to consider people just don’t like it very much.
There are a lot of benefits to tying social media and local SEO together. It helps build better customer relationships and improve customer loyalty while letting you target ads at the people who are most likely to do business with you.
Publishing relevant, useful content for your readers is essential to improving your website’s local SEO results. Content like FAQs, manuals, blog posts, and articles all work together to increase rankings, traffic, and leads.
When customers visit your business website, they want to know they’re going to have an enjoyable experience that lingers long after they’ve visited. You want to make sure, then, that your website is a joy for both first-time visitors and long-time customers.
Many businesses are seasonal. If you operate a business that doesn’t typically have a steady year-round revenue stream, the off-season can seem like a great time to cut back on your internet marketing efforts and save a few dollars in the process.
Website design can be an exciting and fun endeavor. But it’s also a serious undertaking that can literally make or break your business. We know that hiring a professional website design agency is an investment, but it can also be one of the best investments you make.
Consumers now demand 24/7 service for assistance in everything from banking to health and online retail. As a result, businesses are looking to develop better ways to give them the support they need when they need it.
If your business has multiple locations you can still use local search engine optimization (SEO) techniques to improve your website’s ranking on search engine results pages (SERPs).
Some website design mistakes like difficult navigation keep your site from delivering the seamless experience customers prefer. Other mistakes can actually drive customers away, often for good, as they seek out a competitor’s site that offers them the easy navigation and personalized experience they’re looking for.
Is your local search engine optimization (SEO) strategy working the way it should? Do you even have a local SEO strategy? An SEO strategy is simply the process of planning, outlining, and implementing steps designed to improve your brand’s or business’ ranking on search engine results pages (SERPs
Successful digital marketing relies on multiple tools: user friendly website design, on page SEO, eCommerce platforms, social media strategies, and more. For businesses that sell products online, mastering the world of eCommerce takes time and effort.
Conventional wisdom says a website should be redesigned at least every three years. But like all things related to digital marketing, that figure changes according to your specific circumstances.
The world of website design is an exciting one. You not only get to create a beautiful representation of your business you also help people find solutions to their problems and position yourself as a leader in your industry.
It’s cost effective, measurable, and allows you to target ideal customers. What’s not to love about internet marketing?
The right keywords increase your local search rankings and make it easier for nearby consumers to find your business online. Local search engine optimization (SEO) is a branch of SEO that focuses solely on optimizing your website to be found by people in your geographic area.
We talked about how important it is to avoid common website design mistakes. But what if you already have a website? Does web design only apply to new sites? While an unattractive website design obviously needs an overhaul, there are other reasons your existing site could be hurting conversions and sales.
Optimizing your website for local search connects highly-motivated customers who right now are looking for the products or services you offer. One of the best ways to get your site to rank higher is through SEO-driven blogging.
