STRATEGY CALL
With over 70% of retailers saying they plan to ramp up their holiday marketing plans, you, too, should be looking for ways to increase traffic to your site during this profitable time.
A truth of running a business is that your competitors are always trying to steal your customers. As entrepreneurs, it’s vital to your business to maintain a competitive edge by taking advantage of technology and making your business stand out.
Why should I pay a web developer to build a custom website for me when I can buy a website template? Good question! The answer is it has a lot to do with your website design vision and budget.
In today's world, social media has given consumers an easy way to share their opinions of businesses and products through online reviews on websites like Google, Facebook, Twitter, and more.
Setbacks are commonplace in the business world. It's normal to expect your market share to fluctuate over time. Yet, it's unacceptable to watch your business fall down in the search engine rankings. Bolster your business back into the lead with these three techniques!
From creating brand awareness to driving new sales, these tools can help you meet your marketing goals and give you that all-important edge over your competitors. If you sell products online, you need a website design that works seamlessly with your marketing efforts.
Here Potential consumers need a certain level of trust in your company and product before they will consider committing to it – so if you want to sell your products and services on the Internet, you need to actively gain the trust of the online community.
Like many other elements of your digital marketing strategy, from time to time, your web design is going to need a refresh to keep your business relevant and to stand out in the cluttered online marketplace.
While a great desktop website is still paramount to the online success of your business, how your website design performs on other devices such as smart phones and tablets is not far behind.
Do you know where your company’s website ranks? And do you know how and why it ranks as it does? Optimizing your website to boost its rankings is crucial to both your site’s success and improving your bottom line.
Standing out and maintaining your HVAC business’ competitive edge is incredibly important. Fortunately, there are a number of strategies that an internet marketing company uses to help you do just that.
Investing in a new web design can seem like a waste of time, especially if you have the mindset of “if it isn’t broken, don’t fix it” but it may be more broken than you think.
Deciding on an Edmonton web design company to craft your business's website is very important. It is about striking a balance between finding a web design and development company that is going to work within your parameters, but also push the envelope of creativity a bit to allow your company to stand out amongst the rest in the crowded web space.
We often talk about how blogging can increase your website’s authority. But what exactly does that mean, and is it really that crucial to improving local SEO? We’ll talk about what it means below but maximizing your local SEO efforts is a whole lot more than peppering your site with the right keywords.
How can Pinterest help your SEO and grow your online presence? Here are 8 ways, according to your Edmonton SEO company.
Still one of the most effective and cost-efficient methods for promoting your goods and services online, social media marketing helps you reach prospects and customers in a highly personalized way. Using social media as part of your overall internet marketing strategy can bring substantial success to your business, creating loyal fans and driving leads and sales.
Social media campaigns, building brand awareness, and providing exceptional customer service are all great techniques for improving sales on your eCommerce website. If you sell products online, a great eCommerce website design contributes to your sales success by boosting conversions.
Some experiment for months before they realize that SEO is not bringing the results they desire. Quite often, the reason is a deviation from basic SEO truths. Everything starts with learning, so let’s cover the most common optimization mistakes.
To play the local SEO game effectively requires finding new ways and employing proven methods to ensure your business remains highly visible to local customers. A skilled SEO agency continuously adapts to changing SEO strategies to maintain and improve traffic on your website.
When you invest in website design, it’s with the expectation of reaching a wider audience and increasing sales. But what if your web design investment isn’t paying off the way you hoped? If your website has low traffic, high bounce rates, and poor average visit times, it’s time to consider people just don’t like it very much.
There are a lot of benefits to tying social media and local SEO together. It helps build better customer relationships and improve customer loyalty while letting you target ads at the people who are most likely to do business with you.
Publishing relevant, useful content for your readers is essential to improving your website’s local SEO results. Content like FAQs, manuals, blog posts, and articles all work together to increase rankings, traffic, and leads.
When customers visit your business website, they want to know they’re going to have an enjoyable experience that lingers long after they’ve visited. You want to make sure, then, that your website is a joy for both first-time visitors and long-time customers.
Many businesses are seasonal. If you operate a business that doesn’t typically have a steady year-round revenue stream, the off-season can seem like a great time to cut back on your internet marketing efforts and save a few dollars in the process.
Website design can be an exciting and fun endeavor. But it’s also a serious undertaking that can literally make or break your business. We know that hiring a professional website design agency is an investment, but it can also be one of the best investments you make.
Consumers now demand 24/7 service for assistance in everything from banking to health and online retail. As a result, businesses are looking to develop better ways to give them the support they need when they need it.
If your business has multiple locations you can still use local search engine optimization (SEO) techniques to improve your website’s ranking on search engine results pages (SERPs).
Some website design mistakes like difficult navigation keep your site from delivering the seamless experience customers prefer. Other mistakes can actually drive customers away, often for good, as they seek out a competitor’s site that offers them the easy navigation and personalized experience they’re looking for.
Is your local search engine optimization (SEO) strategy working the way it should? Do you even have a local SEO strategy? An SEO strategy is simply the process of planning, outlining, and implementing steps designed to improve your brand’s or business’ ranking on search engine results pages (SERPs
Successful digital marketing relies on multiple tools: user friendly website design, on page SEO, eCommerce platforms, social media strategies, and more. For businesses that sell products online, mastering the world of eCommerce takes time and effort.
Conventional wisdom says a website should be redesigned at least every three years. But like all things related to digital marketing, that figure changes according to your specific circumstances.
The world of website design is an exciting one. You not only get to create a beautiful representation of your business you also help people find solutions to their problems and position yourself as a leader in your industry.
It’s cost effective, measurable, and allows you to target ideal customers. What’s not to love about internet marketing?
The right keywords increase your local search rankings and make it easier for nearby consumers to find your business online. Local search engine optimization (SEO) is a branch of SEO that focuses solely on optimizing your website to be found by people in your geographic area.
We talked about how important it is to avoid common website design mistakes. But what if you already have a website? Does web design only apply to new sites? While an unattractive website design obviously needs an overhaul, there are other reasons your existing site could be hurting conversions and sales.
Optimizing your website for local search connects highly-motivated customers who right now are looking for the products or services you offer. One of the best ways to get your site to rank higher is through SEO-driven blogging.
When looking to make a purchase, consumers have a wealth of options to choose from, with eCommerce becoming increasingly more popular. For businesses that sell products online, social media can be a valuable part of an overall online marketing strategy.
Many businesses are unaware that a company blog can play a significant role to achieve growth and revenue goals. Whether your company is B2B or B2C, an effective blog is a considerable time and resource investment. You may be wondering if the time is right to make the commitment. Here are five key aspects for you to consider.
Home improvement is a highly competitive industry that requires an innovative marketing strategy to get your business seen by the right people who need your services.
In the booming world of local SEO, your brand’s success depends on picking the right strategies and tactics that get you noticed, build a loyal following, and improve your ROI.
Free shipping as a sales tactic has its advantages and disadvantages. Yes, it improves conversion rates, but it can also decrease your profit margins if not done right.
Today, you need a website that promotes your brand and boosts your bottom line. That means investing in web design that’s visually appealing, easy to navigate on any device, and consistently converts.
Free and easy to use, Google Business Profile is a terrific tool for managing your business’ online presence across multiple platforms, including Google Search and Google Maps.
Thanks to its sizable digital population, Canada has in recent years become an especially profitable online market. In 2018, more than eight in 10 Canadians shopped online, spending nearly $21 billion, and representing over 80% of online users buying goods or services.
Every passing year sees more Canadians choosing to do the majority of their shopping online. In 2019, retail eCommerce sales grew by nearly 8% over the previous year’s numbers.
You may have heard that PPC, or pay-per-click, marketing is one of the fastest and surest ways to attract qualified leads to your website.
When it comes to advertising, getting your message in front of the right people has always been key. Now that we live in a digital world, this has become much easier.
eCommerce, aka online shopping, has become even more widespread in recent months as consumers abiding by lockdown measures have discovered the advantages of looking online for purchasing options.
Have you ever found it so hard to navigate a website that you just decided to leave? It often happens due to poor design. Your website is the backbone of your digital marketing strategy.
Perhaps, no other medium influenced web searches and social media as much as smartphones. In fact, software began to be modified to be used on smartphones.
There is a misconception out there that blogging is not so relevant anymore. Maybe it is because the art of blogging has been around since the early days of the World Wide Web, therefore it feels “old fashion”.
Facebook began in 2004 as a simple online directory to connect students at colleges, namely Harvard University, but has come a long way and evolved into the most widely used social platform worldwide.
It’s no secret that online marketing has taken over as the most effective vein for promoting your business. More traditional marketing methods have lost their appeal rendering these tools ineffective.
In an increasingly digital world, even the smallest businesses can benefit greatly from strategic social media marketing campaigns.
