STRATEGY CALL
Every passing year sees more Canadians choosing to do the majority of their shopping online. In 2019, retail eCommerce sales grew by nearly 8% over the previous year’s numbers.
You may have heard that PPC, or pay-per-click, marketing is one of the fastest and surest ways to attract qualified leads to your website.
When it comes to advertising, getting your message in front of the right people has always been key. Now that we live in a digital world, this has become much easier.
eCommerce, aka online shopping, has become even more widespread in recent months as consumers abiding by lockdown measures have discovered the advantages of looking online for purchasing options.
Have you ever found it so hard to navigate a website that you just decided to leave? It often happens due to poor design. Your website is the backbone of your digital marketing strategy.
Perhaps, no other medium influenced web searches and social media as much as smartphones. In fact, software began to be modified to be used on smartphones.
There is a misconception out there that blogging is not so relevant anymore. Maybe it is because the art of blogging has been around since the early days of the World Wide Web, therefore it feels “old fashion”.
Facebook began in 2004 as a simple online directory to connect students at colleges, namely Harvard University, but has come a long way and evolved into the most widely used social platform worldwide.
It’s no secret that online marketing has taken over as the most effective vein for promoting your business. More traditional marketing methods have lost their appeal rendering these tools ineffective.
In an increasingly digital world, even the smallest businesses can benefit greatly from strategic social media marketing campaigns.
Even before a global health crisis forced us to stay indoors and keep away from each other, the majority of business were beefing up their digital presence.
In the world we are today, with an influx of products and information, marketing is the most important tool a business has to help grow their business. There are two main forms of marketing which are digital marketing (PPC, SEO, etc) and traditional marketing (billboards, radio, TV, etc). Digital marketing is more versatile, less costly, and allows for ample reporting. One of the most important digital marketing strategies is the utilization of Google Adwords PPC for your Edmonton business.
