Navigating Franchise Limits: How Geofencing Boosted Brand Awareness and Traffic

One of our clients faced a unique challenge—they wanted to build brand awareness and attract more customers, but their status as a franchise came with limitations. Their website was controlled by the franchise’s head office, meaning they couldn’t implement PPC or SEO strategies. Additionally, budget constraints and targeting issues made Meta ads less viable for their goals.

Thinking Outside the Box: Geofencing for the Win

With traditional options off the table, we proposed a geofencing campaign to get their brand in front of potential customers. Though the client was initially hesitant—concerned that the targeted competitors weren’t relevant or that there weren’t enough locations to target in their area—they decided to trust our strategy.

Results on the Rise: Brand Awareness Steadily Grows

Since launching the campaign, the client has seen continuous growth in both brand recognition and website traffic. We closely monitor the performance of each geofence, adjusting as needed to ensure every location contributes meaningfully to their success. Any underperforming geofences are removed, keeping the campaign sharp and effective.

Even with limitations, creative marketing solutions like geofencing can unlock new opportunities for growth. With flexibility and close monitoring, our client is now building the brand awareness they needed and attracting new customers, cycle after cycle.