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Our Edmonton-based audio-visual client, a long-time partner of Smart WSI Marketing, recently came under new ownership. While the new owner was excited to take the reins of a business with an established local brand, they knew it was time to boost online exposure to increase revenue and grow their audience.
Although pay-per-click (PPC) ads had served them well in the past, they felt it was time to reach even more potential customers and bring more traffic to their website. Having worked with us for over six years, they trusted us to help them rethink their strategy and shift their marketing budget to unlock new growth opportunities.
We presented a variety of strategies, but the client decided that Meta advertising was the right move. With a $1,000 monthly budget, we curated ad copy designed to drive traffic to their website, leveraging Meta’s vast audience to generate leads and boost brand visibility.
After a few months, the impact was undeniable:
Since then, the client has continued with Meta advertising, refreshing their ad content each season to stay relevant and engaging. As their traffic continues to grow, they’re seeing the long-term value of this strategy, proving that sometimes a shift in focus is all it takes to amplify success.
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
