Why You Should Leverage Digital Marketing in Trying Times
Even before a global health crisis forced us to stay indoors and keep away from each other, the majority of business were beefing up their digital presence. {Read More}
Why You Need to Utilize the 3 Cs of Modern eCommerce
Posted by - Lynne MotkoskiThere was a time in the early days of the worldwide web, if you put up a decent website that worked well showcasing a few good photos, it would be enough to get noticed. This is not the case anymore. Technology has evolved, and consumers’ expectations have grown. {Read More}
Important Coronavirus/COVID-19 Update
Posted by - Lynne MotkoskiHere, at WSI, we are closely monitoring the evolving situation related to the Coronavirus (now referred to as COVID-19) for any risks that
would put the safety and well-being of you, your customers, or our organization in jeopardy. As always, our goal is to continue to help you
grow your business and connect with your customers online.
{Read More}
What Type of Content is Going to Dominate in 2020?
Posted by - Lynne MotkoskiIn the early days of search engines and marketing, content that was created for websites was relatively simple. As far as getting good search ranking was concerned, all you needed to do was practice keyword stuffing and you had a decent shot at getting noticed. {Read More}
Top eCommerce Fails that Drive Down Sales
Posted by - Lynne MotkoskiYou have set up a good eCommerce website on a leading eCommerce platform. You have remembered to do all aspects of running the site from the technical side of things such as SEO, putting up content and so on. But lately, you’ve noticed things are not going as smooth, and there is a noticeable drop in sales. How could this happen? {Read More}
Tips for Creating Evergreen Content for SEO
Posted by - Lynne MotkoskiEvergreen content is content that is always relevant in your industry and will remain interesting to your customers. Much like the way evergreen trees retain their leaves all year round, evergreen content never becomes dated. {Read More}
Make Your Social Media Work Wonders for Your Business
Posted by - Lynne MotkoskiThe biggest game-changer regarding social media is that compared to old fashioned forms of marketing, large companies to small start-ups have an equal chance to get noticed through various platforms. {Read More}
Which Colours Should I Use for My Website and Why?
Posted by - Lynne MotkoskiYou may have noticed when looking at a website that the colour choices and patterns the website uses are appealing. In fact, so much so that you do not feel like leaving the site and want to see and learn more. It turns out this is no coincidence. {Read More}
How You Should Properly Balance Your Content Strategy
Posted by - Lynne MotkoskiFinding the proper balance, in the context of content strategy is an ever-changing art, people in marketing are still trying to figure out. Part of the reason for this is because there is no one formula that works. {Read More}
Marketing Tactics that Need to be Left in the Past
Posted by - Lynne MotkoskiWith digital technology such as websites and social media available, the competition is getting more intense with each passing year for businesses. Old fashioned ways of doing marketing just don’t work anymore. {Read More}
Should You Choose SEO Over PPC?
Posted by - Lynne MotkoskiWhen beginning your marketing strategy, it is always important to know where to start especially if you have a limited budget to work with. Two of the most important aspects of a marketing strategy will be your Search Engine Optimization (SEO) and your Pay-per-Click (PPC) advertising. {Read More}
How to Make the Most Out of Your Money on Social Media
Posted by - Lynne MotkoskiIn the race to get as much attention as possible and put your product in front of customers with the help of social media marketing, it's not always about how much you spend, but how you spend your money. It is possible for you to gain exposure without having to break the bank. {Read More}
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Recent Posts
- How Online Reviews Benefit Your Business
- Social Media Trends for Small Businesses to Follow in 2020
- The Benefits of Switching to a Catalog or eCommerce Site
- Why You Should Leverage Digital Marketing in Trying Times
- Why You Need to Utilize the 3 Cs of Modern eCommerce
- Important Coronavirus/COVID-19 Update
- What Type of Content is Going to Dominate in 2020?
- Top eCommerce Fails that Drive Down Sales
- Tips for Creating Evergreen Content for SEO
- Make Your Social Media Work Wonders for Your Business
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