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Digital Marketing Agency Blog

Should Your Business Be Using Google AdWords PPC Advertising?

Posted by - Lynne Motkoski

Online marketing is filled with limitless potential. How do you do it? There are several tools available, from social media outreach to e-mail marketing. If you’re like 77 percent of the world’s search engine users, you probably asked “Google.” The key to succeeding on Google is by ensuring that your websites rise to the top of Google’s search results.

The Power of Buyer Personas

Posted by - Lynne Motkoski

You have a great product, now who do you sell it to? Identifying your customer base and buyer persona is key for the success of your business. To have a successful marketing strategy you can’t expect to mass market your products or services like throwing something at a wall and hoping it sticks.

2019 Digital Marketing Trends

Posted by - Lynne Motkoski

In 2019 the digital marketing world seems to be changing day by day. This year however we have seen some common trends throughout the industry that seem to be gaining more widespread popularity than others with businesses in the field.

How Google Adwords PPC Can Target Specific Potential Customers

Posted by - Lynne Motkoski

In the world we are today, with an influx of products and information, marketing is the most important tool a business has to help grow their business. There are two main forms of marketing which are digital marketing (PPC, SEO, etc) and traditional marketing (billboards, radio, TV, etc). Digital marketing is more versatile, less costly, and allows for ample reporting. One of the most important digital marketing strategies is the utilization of Google Adwords PPC for your Edmonton business.

Solve Your Website Woes: Turn Your Website from Zero to Hero!

Posted by - Lynne Motkoski

So, you are ready to update your branding and get a new website… Perhaps people can’t find your website online, perhaps the design is outdated, or your website does not load on mobile phones, or perhaps there are technology issues causing it to look funny or very small on your phone.

How a Digital Marketing Agency Can Help You Navigate Your First Local SEO Campaign

Posted by - Lynne Motkoski

If this is the first time that you've embarked on the process of optimizing your website for top-tier search engine rankings for keywords relevant to your products and services, having experts on your side will help you get results. Here are a few things that your digital marketing partner will start doing right out of the gate to make your website stand out online.

The Benefits of SEO Services for Your Local Edmonton Business

Posted by - Lynne Motkoski

Whether your Edmonton business has been around for a year or a decade, investing in local SEO services is a great way to improve your reach and grow your business. SEO stands for "search engine optimization" and it's the name that digital gurus have given to any type of activity done with the aim of improving search engine results. Local SEO services go a step further to include geo-specific information so that customers such as those in Edmonton will find your Edmonton business first.