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Digital Marketing Agency

Digital Marketing Agency Blog

Why You Need to Utilize the 3 Cs of Modern eCommerce

Posted by - Lynne Motkoski

There was a time in the early days of the worldwide web, if you put up a decent website that worked well showcasing a few good photos, it would be enough to get noticed. This is not the case anymore. Technology has evolved, and consumers’ expectations have grown.

Important Coronavirus/COVID-19 Update

Posted by - Lynne Motkoski

Here, at WSI, we are closely monitoring the evolving situation related to the Coronavirus (now referred to as COVID-19) for any risks that would put the safety and well-being of you, your customers, or our organization in jeopardy. As always, our goal is to continue to help you grow your business and connect with your customers online.

What Type of Content is Going to Dominate in 2020?

Posted by - Lynne Motkoski

In the early days of search engines and marketing, content that was created for websites was relatively simple. As far as getting good search ranking was concerned, all you needed to do was practice keyword stuffing and you had a decent shot at getting noticed.

Top eCommerce Fails that Drive Down Sales

Posted by - Lynne Motkoski

You have set up a good eCommerce website on a leading eCommerce platform. You have remembered to do all aspects of running the site from the technical side of things such as SEO, putting up content and so on. But lately, you’ve noticed things are not going as smooth, and there is a noticeable drop in sales. How could this happen?

Tips for Creating Evergreen Content for SEO

Posted by - Lynne Motkoski

Evergreen content is content that is always relevant in your industry and will remain interesting to your customers. Much like the way evergreen trees retain their leaves all year round, evergreen content never becomes dated.

Which Colours Should I Use for My Website and Why?

Posted by - Lynne Motkoski

You may have noticed when looking at a website that the colour choices and patterns the website uses are appealing. In fact, so much so that you do not feel like leaving the site and want to see and learn more. It turns out this is no coincidence. 

Should You Choose SEO Over PPC?

Posted by - Lynne Motkoski

When beginning your marketing strategy, it is always important to know where to start especially if you have a limited budget to work with. Two of the most important aspects of a marketing strategy will be your Search Engine Optimization (SEO) and your Pay-per-Click (PPC) advertising. 

How to Make the Most Out of Your Money on Social Media

Posted by - Lynne Motkoski

In the race to get as much attention as possible and put your product in front of customers with the help of social media marketing, it's not always about how much you spend, but how you spend your money. It is possible for you to gain exposure without having to break the bank.