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How to Make the Most Out of Your Money on Social Media

Posted by - Lynne Motkoski

In the race to get as much attention as possible and put your product in front of customers with the help of social media marketing, it's not always about how much you spend, but how you spend your money. It is possible for you to gain exposure without having to break the bank.

Reasons Your PPC Campaign is Failing

Posted by - Lynne Motkoski

Pay-Per-Click (PPC) campaigns are a double-edged sword. They can either be a wonderful thing or a waste of money. There are countless examples of companies benefitting immensely from PPC campaigns and also failing to take off. However, it doesn’t need to be this way, with a little more attention to detail

Words Over Ideas? The Future of Content

Posted by - Lynne Motkoski

There was a time not too long ago, when all you needed to do to get noticed as far as search engine rankings were concerned, was to create a lot of content. The more blogs or articles you had, the better it was. Those days are pretty much over. The reason is that search engine algorithms have become much more clever.   

Paid Search Still Dominates

Posted by - Lynne Motkoski

Before you can talk about why paid search is still dominating the digital marketing space, you need to first understand what paid searches are and why you need to have it. paid searches are advertisements that are listed in search engine pages or social media pages.

Customers Vs Consumers: Who Should You Really be Targeting?

Posted by - Lynne Motkoski

Before you can start talking about who to target a product, you need to know the difference between a customer and consumer. At first glance, these two may seem the one and the same, and often it is. However, there are times when the two different words are not interchangeable. This is because the customer is the person who will ultimately purchase the product but will not necessarily be using it. For example, if you buy a tricycle for your child, you are the customer and the child is the consumer.

Is your SEO Rewarded by Refreshing Old Content?

Posted by - Lynne Motkoski

It doesn’t matter what kind of business you are in, if you have a website, then the laws of SEO will apply. In the all-important world of search engine rankings, a website will have a few articles or content, that will determine how much traffic the website will get.  

Proven Best Practices for Local Businesses to Succeed Online

Posted by - Lynne Motkoski

As a local business in today's information-dense environment, your website serves as the public face that you show the world. Before they know anything else about your company, the average consumer will look you up online and their first impression of your business will be colored by how they perceive your online presence.

The Power of Hashtags and Strategic Placements

Posted by - Lynne Motkoski

If you are still on the fence about having a hashtag strategy here are some numbers that may get you to jump off the fence and start thinking about putting in place a strategy to better take advantage of social media. Hashtags are generally associated with twitter, but the truth is, most of the major social media outlets are using them as well.

3 Signs That Your B2B Company Needs an SEO Strategy

Posted by - Lynne Motkoski

As a company that serves other businesses, it is probably true that many of your relationships are referrals and repeat business. Unfortunately, that is usually not enough for a company to survive, let alone grow! To continue gaining new customers, they need to be able to find you even when they don’t know who you are.

Should Your Business Be Using Google AdWords PPC Advertising?

Posted by - Lynne Motkoski

Online marketing is filled with limitless potential. How do you do it? There are several tools available, from social media outreach to e-mail marketing. If you’re like 77 percent of the world’s search engine users, you probably asked “Google.” The key to succeeding on Google is by ensuring that your websites rise to the top of Google’s search results.

The Power of Buyer Personas

Posted by - Lynne Motkoski

You have a great product, now who do you sell it to? Identifying your customer base and buyer persona is key for the success of your business. To have a successful marketing strategy you can’t expect to mass market your products or services like throwing something at a wall and hoping it sticks.