Grow Your Home Improvement Company with Internet Marketing
Posted by - Lynne MotkoskiHome improvement is a highly competitive industry that requires an innovative marketing strategy to get your business seen by the right people who need your services. {Read More}
Edmonton Agency Wins WMA Award for Outstanding Achievement in Web Development
Posted by - Lynne MotkoskiThe Web Marketing Association (WMA) has been organizing its annual WebAwards for the past 24 years. It receives nominations for 97 industry categories. The award winners are chosen by a select group of judges and industry leaders committed to raising the standards of excellence of web development on the Internet. {Read More}
SEO Trends That Will Be Going Strong Beyond 2020
Posted by - Lynne MotkoskiIn the booming world of local SEO, your brand’s success depends on picking the right strategies and tactics that get you noticed, build a loyal following, and improve your ROI. {Read More}
Is Free Shipping Required to Run an Online Store?
Posted by - Lynne MotkoskiFree shipping as a sales tactic has its advantages and disadvantages. Yes, it improves conversion rates, but it can also decrease your profit margins if not done right. {Read More}
How Digital Marketing Expertise Lends to Building a Successful Website
Posted by - Lynne MotkoskiToday, you need a website that promotes your brand and boosts your bottom line. That means investing in web design that’s visually appealing, easy to navigate on any device, and consistently converts. {Read More}
Should Your Business Invest in Online Ads if You are B2B?
Posted by - Lynne MotkoskiIt’s true that online ads have not been a preferred strategy of B2B business owners. That’s largely due to the sort of niche markets most B2B companies target. {Read More}
Why Your Business Needs to Have a Google My Business Page
Posted by - Lynne MotkoskiFree and easy to use, Google My Business is a terrific tool for managing your business’ online presence across multiple platforms, including Google Search and Google Maps. {Read More}
How to Set Up Your eCommerce Store to Meet Consumer Expectations
Posted by - Lynne MotkoskiThanks to its sizable digital population, Canada has in recent years become an especially profitable online market. In 2018, more than eight in 10 Canadians shopped online, spending nearly $21 billion, and representing over 80% of online users buying goods or services. {Read More}
The Ins and Outs of Site Speed and How it Relates to Your Website Conversions
Posted by - Lynne MotkoskiThe faster the speed of your website, especially on mobile, the happier your visitors will be. As shoppers’ expectations become ever more demanding, getting your website, images, videos, and other content to load quickly is an absolute necessity for digital marketing success. {Read More}
What is the Difference Between Marketing and Advertising?
Posted by - Lynne MotkoskiAn internet marketing company is one of your best resources for getting your business to rank higher in search engine results. That translates into more website traffic and a higher rate of conversion. {Read More}
Still Wondering if Your Retail Business Should be Selling Online?
Posted by - Lynne MotkoskiEvery passing year sees more Canadians choosing to do the majority of their shopping online. In 2019, retail eCommerce sales grew by nearly 8% over the previous year’s numbers. {Read More}
Foundational SEO: The Basics of Getting Found Online
Posted by - Lynne MotkoskiThere are approximately 200 million active websites on the internet today. Unfortunately, if your website doesn't show up on the first page of search engine results for relevant keywords, there's a good chance no one will ever see it! {Read More}