Live Chat vs Chatbots: How to Choose Which is Right for You
Posted by - Lynne MotkoskiConsumers now demand 24/7 service for assistance in everything from banking to health and online retail. As a result, businesses are looking
to develop better ways to give them the support they need when they need it.
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Things to Consider When Doing Local SEO for Multiple Locations
Posted by - Lynne MotkoskiIf your business has multiple locations you can still use local search engine optimization (SEO) techniques to improve your website’s
ranking on search engine results pages (SERPs).
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Email Marketing for eCommerce: What Works and What Doesn’t?
Posted by - Lynne MotkoskieCommerce web design and email marketing campaigns are a winning a combination that let you provide personalized content to your target
audience and increase sales. They outperform both social and organic search traffic and still deliver the best return on investment of any
marketing channel.
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Website Mistakes that Could Cost You Customers
Posted by - Lynne MotkoskiSome website design mistakes like difficult navigation keep your site from delivering the seamless experience customers prefer. Other
mistakes can actually drive customers away, often for good, as they seek out a competitor’s site that offers them the easy navigation and
personalized experience they’re looking for.
How Geofencing Display Ads Can Help Your Local Business Reach New Audiences
Posted by - Lynne MotkoskiWe talk a lot about local marketing and local SEO but there’s another local strategy businesses can use to target customers at exactly the
right time and place. It’s called geofencing and it can help grow your business in ways you might not have thought about.
Online Tools & Strategies Designed to Help Businesses Win at Local SEO
Posted by - Lynne MotkoskiIs your local search engine optimization (SEO) strategy working the way it should? Do you even have a local SEO strategy? An SEO strategy is
simply the process of planning, outlining, and implementing steps designed to improve your brand’s or business’ ranking on search engine
results pages (SERPs
How an eCommerce Ecosystem Can Help You Get More Online Sales
Posted by - Lynne MotkoskiSuccessful digital marketing relies on multiple tools: user friendly website design, on page SEO, eCommerce platforms, social
media strategies, and more. For businesses that sell products online, mastering the world of eCommerce takes time and effort.
How Often Do You Really Need to Build a New Website?
Posted by - Lynne MotkoskiConventional wisdom says a website should be redesigned at least every three years. But like all things related to digital marketing, that
figure changes according to your specific circumstances.
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Quick Internet Marketing Wins You Can Do Yourself
Posted by - Lynne MotkoskiWhether you’re new to digital marketing or are looking for ways to up your internet marketing game, it often helps to make quick changes
that deliver fast results
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Tips to Refresh Your Content to Improve Search Engine Rankings
Posted by - Lynne MotkoskiPublishing and sharing great content is one of the best ways to drive traffic to your website and improve your sales. However, to make this
marketing strategy work, you have to pay attention to search engine optimization (SEO).
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How to Win Over the Ever-Evolving Consumer with an Awesome eCommerce Website
Posted by - Lynne MotkoskiIs your eCommerce website bringing in the business it could—and should—be? Annual worldwide online retail sales are expected to be a
whopping $6.54 trillion by the year 2023.
5 Web Design Trends that Look Good & Help Drive Leads
Posted by - Lynne MotkoskiThe world of website design is an exciting one. You not only get to create a beautiful representation of your business you also help people
find solutions to their problems and position yourself as a leader in your industry.