How to Make the Most Out of Your Money on Social Media
Posted by - Lynne MotkoskiIn the race to get as much attention as possible and put your product in front of customers with the help of social media marketing, it's not always about how much you spend, but how you spend your money. It is possible for you to gain exposure without having to break the bank. {Read More}
Reasons Your PPC Campaign is Failing
Posted by - Lynne MotkoskiPay-Per-Click (PPC) campaigns are a double-edged sword. They can either be a wonderful thing or a waste of money. There are countless examples of companies benefitting immensely from PPC campaigns and also failing to take off. However, it doesn’t need to be this way, with a little more attention to detail {Read More}
Words Over Ideas? The Future of Content
Posted by - Lynne MotkoskiThere was a time not too long ago, when all you needed to do to get noticed as far as search engine rankings were concerned, was to create a lot of content. The more blogs or articles you had, the better it was. Those days are pretty much over. The reason is that search engine algorithms have become much more clever. {Read More}
Paid Search Still Dominates
Posted by - Lynne MotkoskiBefore you can talk about why paid search is still dominating the digital marketing space, you need to first understand what paid searches are and why you need to have it. paid searches are advertisements that are listed in search engine pages or social media pages. {Read More}
Customers Vs Consumers: Who Should You Really be Targeting?
Posted by - Lynne MotkoskiBefore you can start talking about who to target a product, you need to know the difference between a customer and consumer. At first glance, these two may seem the one and the same, and often it is. However, there are times when the two different words are not interchangeable. This is because the customer is the person who will ultimately purchase the product but will not necessarily be using it. For example, if you buy a tricycle for your child, you are the customer and the child is the consumer. {Read More}
Is your SEO Rewarded by Refreshing Old Content?
Posted by - Lynne MotkoskiIt doesn’t matter what kind of business you are in, if you have a website, then the laws of SEO will apply. In the all-important world of search engine rankings, a website will have a few articles or content, that will determine how much traffic the website will get. {Read More}
Proven Best Practices for Local Businesses to Succeed Online
Posted by - Lynne MotkoskiAs a local business in today's information-dense environment, your website serves as the public face that you show the world. Before they know anything else about your company, the average consumer will look you up online and their first impression of your business will be colored by how they perceive your online presence. {Read More}
The Power of Hashtags and Strategic Placements
Posted by - Lynne MotkoskiIf you are still on the fence about having a hashtag strategy here are some numbers that may get you to jump off the fence and start thinking about putting in place a strategy to better take advantage of social media. Hashtags are generally associated with twitter, but the truth is, most of the major social media outlets are using them as well. {Read More}
3 Signs That Your B2B Company Needs an SEO Strategy
Posted by - Lynne MotkoskiAs a company that serves other businesses, it is probably true that many of your relationships are referrals and repeat business. Unfortunately, that is usually not enough for a company to survive, let alone grow! To continue gaining new customers, they need to be able to find you even when they don’t know who you are. {Read More}
Geofencing: How to Use Location-Based Advertising to Your Advantage
Posted by - Lynne MotkoskiAre you looking for a better way to target potential customers? Want to grow your brand awareness? Not sure where to start? Geofencing may be for you! {Read More}
Should Your Business Be Using Google AdWords PPC Advertising?
Posted by - Lynne MotkoskiOnline marketing is filled with limitless potential. How do you do it? There are several tools available, from social media outreach to e-mail marketing. If you’re like 77 percent of the world’s search engine users, you probably asked “Google.” The key to succeeding on Google is by ensuring that your websites rise to the top of Google’s search results. {Read More}
The Power of Buyer Personas
Posted by - Lynne MotkoskiYou have a great product, now who do you sell it to? Identifying your customer base and buyer persona is key for the success of your business. To have a successful marketing strategy you can’t expect to mass market your products or services like throwing something at a wall and hoping it sticks. {Read More}
-
Choose A Category
Recent Posts
- How You Should Properly Balance Your Content Strategy
- Marketing Tactics that Need to be Left in the Past
- Should You Choose SEO Over PPC?
- How to Make the Most Out of Your Money on Social Media
- Reasons Your PPC Campaign is Failing
- Words Over Ideas? The Future of Content
- Paid Search Still Dominates
- Customers Vs Consumers: Who Should You Really be Targeting?
- Is your SEO Rewarded by Refreshing Old Content?
- Proven Best Practices for Local Businesses to Succeed Online
-
-
Need Help with Your Digital Marketing? Reach Out to Us!
