Make Your Social Media Work Wonders for Your Business
Posted by - Lynne MotkoskiThe biggest game-changer regarding social media is that compared to old fashioned forms of marketing, large companies to small start-ups have an equal chance to get noticed through various platforms. {Read More}
Which Colours Should I Use for My Website and Why?
Posted by - Lynne MotkoskiYou may have noticed when looking at a website that the colour choices and patterns the website uses are appealing. In fact, so much so that you do not feel like leaving the site and want to see and learn more. It turns out this is no coincidence. {Read More}
How You Should Properly Balance Your Content Strategy
Posted by - Lynne MotkoskiFinding the proper balance, in the context of content strategy is an ever-changing art, people in marketing are still trying to figure out. Part of the reason for this is because there is no one formula that works. {Read More}
Marketing Tactics that Need to be Left in the Past
Posted by - Lynne MotkoskiWith digital technology such as websites and social media available, the competition is getting more intense with each passing year for businesses. Old fashioned ways of doing marketing just don’t work anymore. {Read More}
Should You Choose SEO Over PPC?
When beginning your marketing strategy, it is always important to know where to start especially if you have a limited budget to work with. Two of the most important aspects of a marketing strategy will be your Search Engine Optimization (SEO) and your Pay-per-Click (PPC) advertising. {Read More}
How to Make the Most Out of Your Money on Social Media
Posted by - Lynne MotkoskiIn the race to get as much attention as possible and put your product in front of customers with the help of social media marketing, it's not always about how much you spend, but how you spend your money. It is possible for you to gain exposure without having to break the bank. {Read More}
Reasons Your PPC Campaign is Failing
Posted by - Lynne MotkoskiPay-Per-Click (PPC) campaigns are a double-edged sword. They can either be a wonderful thing or a waste of money. There are countless examples of companies benefitting immensely from PPC campaigns and also failing to take off. {Read More}
Words Over Ideas? The Future of Content
Posted by - Lynne MotkoskiThere was a time not too long ago, when all you needed to do to get noticed as far as search engine rankings were concerned, was to create a lot of content. The more blogs or articles you had, the better it was. Those days are pretty much over. {Read More}
Paid Search Still Dominates
Posted by - Lynne MotkoskiBefore you can talk about why paid search is still dominating the digital marketing space, you need to first understand what paid searches are and why you need to have it. paid searches are advertisements that are listed in search engine pages or social media pages. {Read More}
Customers Vs Consumers: Who Should You Really be Targeting?
Posted by - Lynne MotkoskiBefore you can start talking about who to target a product, you need to know the difference between a customer and consumer. At first glance, these two may seem the one and the same, and often it is. However, there are times when the two different words are not interchangeable. This is because the customer is the person who will ultimately purchase the product but will not necessarily be using it. For example, if you buy a tricycle for your child, you are the customer and the child is the consumer. {Read More}
Is your SEO Rewarded by Refreshing Old Content?
Posted by - Lynne MotkoskiIt doesn’t matter what kind of business you are in, if you have a website, then the laws of SEO will apply. In the all-important world of search engine rankings, a website will have a few articles or content, that will determine how much traffic the website will get. {Read More}
Proven Best Practices for Local Businesses to Succeed Online
Posted by - Lynne MotkoskiAs a local business in today's information-dense environment, your website serves as the public face that you show the world. Before they know anything else about your company, the average consumer will look you up online and their first impression of your business will be colored by how they perceive your online presence. {Read More}
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Recent Posts
- Why You Need to Utilize the 3 Cs of Modern eCommerce
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- Top eCommerce Fails that Drive Down Sales
- Tips for Creating Evergreen Content for SEO
- Make Your Social Media Work Wonders for Your Business
- Which Colours Should I Use for My Website and Why?
- How You Should Properly Balance Your Content Strategy
- Marketing Tactics that Need to be Left in the Past
- Should You Choose SEO Over PPC?
- How to Make the Most Out of Your Money on Social Media
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