Take More Social Responsibility by Increasing Your Accessibility Online
Posted by - David MotkoskiWe’re living in a time where social responsibility is at an all-time high. More and more business of all sizes are committed to positively enacting change, and are committed to one or more social causes that they believe in.
Why Did Your Previous Pay-Per-Click Advertising Attempts Fail?
Posted by - Lynne MotkoskiLet’s look at several of the most common ways we see pay-per-click advertising services fail and how you can avoid a similar fate.
Day and Night: Marketing Your Company for All Hours of the Day
Posted by - Lynne MotkoskiSo you have an online marketing plan, but are you doing it right? Are you sending out emails at the right time or showing your ad just at the right moment? With dayparting, you can send out the right message at the right time.
What Google Advertiser Verification Means for Your Company
Posted by - Lynne MotkoskiGoogle is constantly looking to improve the quality of its advertising network. The latest significant change to the company’s advertising services is its “advertiser identity verification program.”
Kiss Your Users Goodbye: The Biggest Website Design Blunders
Posted by - Lynne MotkoskiThe Internet is a huge information source and Unfortunately, there are many common website design mistakes that chase off potential
customers for your Edmonton business. Smart WSI Marketing can help you make sure that you’re not committing these website sins.
Google Responsive Search Ads Now the Default Ad Type
Posted by - Lynne MotkoskiGoogle announced that as of June 30, 2022, it would be dropping the use of expanded text ads (ETAs) in favour of responsive search ads (RSAs). Read on to find out why.
The Mistakes You Need to Avoid for Blogging
Posted by - Lynne MotkoskiYou've read all there is to read about digital marketing and blogging, now you are ready to put your new knowledge to work and start blogging... but what you didn't know is there are some things you NEED to avoid when it comes to your business' blog.
10 PPC Trends You Won’t Want to Ignore in 2022
Posted by - Lynne MotkoskiWith new PPC strategies emerging all the time, it can be challenging to decide which ones are worth paying attention to. Read on for 10
trending PPC internet marketing strategies you should use in 2022 and beyond.
Online Advertising: Best Practices for Best Results
Posted by - Lynne MotkoskiWhen it comes to successful online advertising for your Edmonton business, there are best practices to follow to get the best results because just creating a few ads won't get you the business you're looking for.
Getting Started with Digital Marketing
Posted by - Lynne MotkoskiSome of the biggest questions small to medium business owners have when it comes to digital marketing is whether or not to take the DIY
route or hire an internet marketing company, and how much of their budget should go to marketing.
Want to Grow Your Small Business? Identify Your Target Audience!
Posted by - Lynne MotkoskiIf you don’t understand who your target audience is, your marketing messages will be uninspired and scattershot, and your campaigns will be
less effective.
Mobile Movement: Online Advertising in a Mobile World
Posted by - Lynne MotkoskiPeople are using their phones to do things more than ever! One of the things people do most is use their phone to search for things. Games, clothes, toys, food... anything and everything, people search for! Are you ready to take advantage of the mobile movement with online advertising?