STRATEGY CALL
Discover how geofencing helped a franchise client boost brand awareness and drive local traffic, overcoming limitations on SEO, PPC, and Meta ads.
Learn how balancing brand marketing and performance marketing drives long-term success and quick wins. Book a strategy call with Smart WSI Marketing.
Although pay-per-click (PPC) ads had served them well in the past, they felt it was time to reach even more potential customers and bring more traffic to their website.
First it was E-A-T. And we ate it up. Then it became E-E-A-T. Now N-E-E-A-T-T?
Our industrial supply client, specializing in the repair, rewinding, and maintenance of motors, pumps, and generators, knew they were experts in their field. However, they faced a major hurdle—customers simply didn’t know they existed.
Converting first-time buyers into repeat customers is a pivotal marketing strategy for local businesses looking to thrive. Let’s explore three effective strategies to transform first-time buyers into dedicated patrons.
Even the simplest SEO strategies, when executed consistently, can drive extraordinary results.
The right content does more than just fill some knowledge gaps for your potential audience. It gives them something to engage with and gives them a reason to consider doing business with you. Ultimately, it makes conversions!
Building a strong online reputation doesn’t have to be a struggle. With the right tools—like BirdEye—businesses can easily manage reviews, increase customer trust, and drive more traffic and sales.
From managing the sheer volume of content to addressing legalities concerning rights and usage, brands need a clear strategy to harness the power of UGC effectively.
Our business broker client came to us with a challenge—a subpar website that wasn’t delivering any leads. They had no real brand awareness, and despite their hopes, launching a PPC campaign alone wasn’t enough to turn things around.
Link building. Did you just groan too? Let’s try to take some of the sting out of link building with an effective, non-spammy plan to establish authentic relationships with brands that are going enhance your visibility.
Our home improvement client was stuck with an outdated website that just wasn’t cutting it. They knew they needed a change to attract more customers and improve their digital footprint.
A website serves as your business' digital home, the central hub where your brand's identity, communication, and marketing efforts converge.
We knew an SEO campaign could turn things around. By focusing on keywords that aligned with the store’s products and services, we aimed to boost their visibility and bring in more traffic from organic search.
Still sweating it over links? It’s true, our industry and what’s hot can change in the blink of an eye, especially when it comes to SEO and what Google is measuring changing rapidly.
It shouldn’t be a secret that having well-defined marketing goals is essential for business growth, but many business owners are still in the dark on this subject. Many companies start with ambitious ideas but quickly find that their goals aren’t as clear or actionable as they thought.
Our luxury home appliance client felt that they were not reaching enough of their potential audience. They had a pay-per-click campaign in place, and while it was bringing them leads, they felt like their digital marketing strategy could use a boost to increase their website traffic and leads.
