How Long Does It Really Takes to Improve Your Local SEO?
Posted by - Lynne MotkoskiWe often talk about how local search engine optimization (SEO) can improve your website’s ranking on search engine results pages (SERPs). If
you want to increase traffic to your site, local SEO helps you accomplish that and, most importantly, helps deliver more conversions and
sales.
5 Steps to Creating a Powerful “About Us” Page for Your eCommerce Store
Posted by - Lynne MotkoskiOver 90% of organizations worldwide invest in content marketing, but few use it as efficiently as they could. One valuable website
design element many business owners overlook is their “About Us” page.
Should Your Brand Drive Your Website Design or Vice Versa?
Posted by - Lynne MotkoskiProfessional website design sets your business up for success, building brand awareness and acting as a magnet for new leads and customers.
Your web design should match your brand identity and vice versa.
Why You Can Still Benefit from an eCommerce Website if You Have a Local Retail Shop
Posted by - Lynne MotkoskiMany local retailers don’t have eCommerce on their websites. They may think since their physical business is doing so well they don’t
need to sell products online. But there are a lot of good reasons to invest in website design that incorporates eCommerce options for your
customers.
3 Big Reasons Why You Absolutely Need Content Marketing for Local SEO
Posted by - Lynne MotkoskiIt’s true that search engine optimization, or SEO, improves searchability and visibility, but there are a lot of other ways it helps take
your brand to the next level, particularly in your local market.
5 Ways to Improve Your Brand’s Online Presence
Posted by - Lynne Motkoski If you want to compete, a solid online presence that makes it easy for people to find your brand is what you need. Smart WSI Marketing is
an Edmonton internet marketing company that helps companies improve their brand’s online presence, so they never get lost in the crowd.
DIY Websites: A Cost Saver or Costly Mistake?
Posted by - Lynne MotkoskiWebsite design can be an exciting and fun endeavor. But it’s also a serious undertaking that can literally make or break your business. We
know that hiring a professional website design agency is an investment, but it can also be one of the best investments you make.
Live Chat vs Chatbots: How to Choose Which is Right for You
Posted by - Lynne MotkoskiConsumers now demand 24/7 service for assistance in everything from banking to health and online retail. As a result, businesses are looking
to develop better ways to give them the support they need when they need it.
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Things to Consider When Doing Local SEO for Multiple Locations
Posted by - Lynne MotkoskiIf your business has multiple locations you can still use local search engine optimization (SEO) techniques to improve your website’s
ranking on search engine results pages (SERPs).
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Email Marketing for eCommerce: What Works and What Doesn’t?
Posted by - Lynne MotkoskieCommerce web design and email marketing campaigns are a winning a combination that let you provide personalized content to your target
audience and increase sales. They outperform both social and organic search traffic and still deliver the best return on investment of any
marketing channel.
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Website Mistakes that Could Cost You Customers
Posted by - Lynne MotkoskiSome website design mistakes like difficult navigation keep your site from delivering the seamless experience customers prefer. Other
mistakes can actually drive customers away, often for good, as they seek out a competitor’s site that offers them the easy navigation and
personalized experience they’re looking for.
How Geofencing Display Ads Can Help Your Local Business Reach New Audiences
Posted by - Lynne MotkoskiWe talk a lot about local marketing and local SEO but there’s another local strategy businesses can use to target customers at exactly the
right time and place. It’s called geofencing and it can help grow your business in ways you might not have thought about.
Online Tools & Strategies Designed to Help Businesses Win at Local SEO
Posted by - Lynne MotkoskiIs your local search engine optimization (SEO) strategy working the way it should? Do you even have a local SEO strategy? An SEO strategy is
simply the process of planning, outlining, and implementing steps designed to improve your brand’s or business’ ranking on search engine
results pages (SERPs
How an eCommerce Ecosystem Can Help You Get More Online Sales
Posted by - Lynne MotkoskiSuccessful digital marketing relies on multiple tools: user friendly website design, on page SEO, eCommerce platforms, social
media strategies, and more. For businesses that sell products online, mastering the world of eCommerce takes time and effort.
How Often Do You Really Need to Build a New Website?
Posted by - Lynne MotkoskiConventional wisdom says a website should be redesigned at least every three years. But like all things related to digital marketing, that
figure changes according to your specific circumstances.
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Quick Internet Marketing Wins You Can Do Yourself
Posted by - Lynne MotkoskiWhether you’re new to digital marketing or are looking for ways to up your internet marketing game, it often helps to make quick changes
that deliver fast results
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Tips to Refresh Your Content to Improve Search Engine Rankings
Posted by - Lynne MotkoskiPublishing and sharing great content is one of the best ways to drive traffic to your website and improve your sales. However, to make this
marketing strategy work, you have to pay attention to search engine optimization (SEO).
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How to Win Over the Ever-Evolving Consumer with an Awesome eCommerce Website
Posted by - Lynne MotkoskiIs your eCommerce website bringing in the business it could—and should—be? Annual worldwide online retail sales are expected to be a
whopping $6.54 trillion by the year 2023.