In the booming world of local SEO, your brand’s success depends on picking the right strategies and tactics that get you noticed, build a
loyal following, and improve your ROI. Easy, right? Not really - but working with an experienced SEO agency can make the process a whole lot
simpler while delivering the results you’re looking for. Get in touch
with our Edmonton SEO company to start strategizing today.
What’s Trending in Local SEO
Many search engine optimization trends come and go quickly. Others transform the landscape. Recognizing one from the other is key to
attracting more business and gaining a powerful edge over your local competitors. Many of the trends we discuss here aren’t new, but their
relative importance to local SEO has increased and will likely continue to do so into the foreseeable future.
AI
AI is still surging with no end in sight. When Google introduced its RankBrain algorithm in 2015 it revolutionized how SERPs (search engine
results pages) ranked a company’s website. Thanks to advancements in machine learning, experts predict that moving forward the focus will
shift from optimizing content to satisfy old SEO algorithms to creating quality, relevant content as measured by more sophisticated
algorithms.
Voice Search
Thanks to the popularity of personal assistant devices, voice search will play a bigger role in how people search for products and services.
As a result, local SEO efforts will need to focus not only on what people type but in how they speak, two vastly different situations. Since
many current Google voice searches occur closer to the bottom of the funnel, hyper-specific and hyperlocal search terms will help websites
rank higher.
Predictive Search
Predictive search will increase in prominence especially as more businesses jump into the eCommerce sphere. Because suggested results appear
as soon as a customer starts typing, predictive search helps them articulate and refine their search queries much more quickly. It also lets
them browse search term matches without having to leave the current page.
Links
Not as well known as other local SEO trends, entities rely less on links as a ranking factor and more on what a brand’s SEO strategy is. For
example, if you sell designer jeans, each individual type, color, size, and brand represents a unique entity. Your web design and other SEO
efforts will now need to consider which entities you need on your site and how they need to be connected to maximize ranking. Working with a
local SEO expert will increase your chances of getting this important strategic element right.
Stay on Trend with Edmonton SEO Services
Leveraging new and emerging trends in search engine optimization can give your website the boost it needs to rank higher on search engine
results pages. Smart WSI Marketing is an Edmonton SEO company offering a range of digital marketing services including website design, paid
search, PPC advertising, and more. To learn more about local SEO trends and all the services we offer, contact
us today.
Lynne Motkoski, Digital Marketing Strategist
Specialty:
Digital Marketing Strategies Education:
MA Communications & Technology, BComm [U Alberta] Author: The
Online Marketing Handbook for Busy Entrepreneurs (coming soon)
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education,
keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
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