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Posted: 15 Oct

The Advantages of Blogging for Local SEO

The Advantages of Blogging for Local SEO

Optimizing your website for local search connects highly-motivated customers who right now are looking for the products or services you offer. With 75% of users never searching past the first page results, search engine optimization (SEO) is critical to getting your business seen. One of the best ways to get your site to rank higher is through SEO-driven blogging. Smart WSI Marketing is an Edmonton SEO company that can help you make blogging work to boost recognition and sales. Contact us to learn more.

What is Local SEO? 

Your website offers incredible opportunities for targeting the entire online world. When you want to narrow your audience down to nearby destinations, local SEO tactics are the way to do it. Local SEO is all about making sure people can find you in “real life.” To target potential customers who are in your same geographical location you need to use keywords in your website’s content that match what people are looking for. An experienced SEO agency helps you achieve this goal by making changes to or building your website content to ensure it becomes more attractive to search engines.

Blogging and Local Search Engine Optimization 

There are plenty of ways to use SEO to boost your website’s ranking. Blogging is particularly effective because when it comes to content, every new blog post you publish is considered a new indexed page. That means with each new post you increase your chances of being found in the search engine results pages (SERPs). 

Optimizing a blog post is about more than using certain keywords multiple times throughout the content. High-volume keywords must also be used in the URL, title, header, body, and meta description. Also, while writing about general topics related to your products and services is good, adding coverage of local gatherings and events, news about your business’ awards and recognitions, or employee introductions are all great blog post topics that go beyond what your business sells and offer real value to your readers.

An SEO expert knows exactly how to maximize keyword use to get your website moved up on the SERPs. They also keep up on what the search engines are looking for. For instance, Google updates its SEO algorithms at least twice a year. A good SEO company stays on top of ranking trends and help keep your website updated so it continues to rank high.

Exceptional Edmonton SEO Services  

Working with a digital marketing agency to create relevant blog posts can help you generate more leads and increase sales. The instant local SEO expertise an agency offers improves your website and is often the first step to having long-term online success. WSI Marketing is an Edmonton SEO company dedicated to helping your business accomplish its online marketing goals. To learn more about SEO strategies, or to talk about all our innovative digital marketing services, contact us today.

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Lynne Motkoski, Digital Marketing Consultant
Specialty: Digital Marketing Strategies
Education: BComm, MA Communications & Technology, University of Alberta

With over 10 years of digital marketing experience in the WSI global franchise, Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She leads digital transformation for Alberta based companies as they are adapting to the age of social distancing.

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