Digital Marketing Agency

DIGITAL MARKETING AGENCY BLOG

Posted: 15 Aug

Why Your Business Needs to Have a Google My Business Page

Why Your Business Needs to Have a Google My Business Page

Free and easy to use, Google My Business is a terrific tool for managing your business’ online presence across multiple platforms, including Google Search and Google Maps. When you verify and update your business information it helps broaden your reach, attract more customers, and boost your site’s rating. Smart WSI Marketing is an Edmonton SEO company that specializes in digital marketing techniques designed to get you top results. Contact us to get started on your new strategy today. 

More Than a Web Presence 

Not sure if you need a Google My Business account? You do, and here’s why. Every business owner wants to rank well in search results. Many think a well-designed, content-rich website is enough to make it happen. While that is a major part of it, local SEO (search engine optimization) doesn’t rely on just one tactic like a website. It’s a combined effort that includes relevant content, title tags, loading speed, linking, and more.  

Google My Business also happens to be the #1 driver of local SEO success. It’s easy to manage your listing as well as the reviews customers leave for your business. This is important because reviews are also a key factor in successful local SEO efforts.  

How Does Google My Business Work? 

Getting started is simple. You sign up, claim your business, and fill in all pertinent details. Once verified, you’re able to get regular insights into how well your listing is doing by analyzing impressions, clicks, calls, and more. You will also see how many customers found you via Google Search or Google Maps. While it’s not the only tool you need for your local SEO strategy, it does offer the greatest impact for businesses seeking better local exposure. 

Optimizing Google My Business for More Sales 

Search engine optimization is vital to any business’ success. An experienced SEO agency can help boost your local SEO marketing efforts and get more traffic for your site by optimizing and leveraging your Google My Business listing.  

So, how does all this help improve your bottom line? A simple look at the numbers is all it takes. Google processes on average over 40,000 search engine queries every second. That’s 3.5 billion searches per day. There are 38 million people in Canada and 93% of these people go to Google for their search. Without a Google My Business account, you’re missing out on serious local opportunities and sales. 

Edmonton SEO Services That Deliver 

There are enormous benefits to working with an SEO expert who understands the local marketing landscape. Smart WSI Marketing is a full-service Edmonton SEO company who can help you increase online local visibility and boost web traffic, leads, and sales from local customers while providing more targeted local marketing campaigns that help you stand out from the competition. Contact us today and discover all the ways our digital marketing services can step up your local SEO game. 

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Lynne Motkoski, Digital Marketing Consultant
Specialty: Digital Marketing Strategies
Education: BComm, MA Communications & Technology, University of Alberta

With over 10 years of digital marketing experience in the WSI global franchise, Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She leads digital transformation for Alberta based companies as they are adapting to the age of social distancing.

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