How Internet Marketing Benefits Your Business
Posted by - Lynne MotkoskiIt’s cost effective, measurable, and allows you to target ideal customers. What’s not to love about internet marketing? Experts
predict that eCommerce’s share of retail in Canada will be nearly 9% in 2020 and consumers will spend CA$52.04 billion this year.
Should Your Business Invest in Online Ads if You are B2B?
Posted by - Lynne MotkoskiIt’s true that online ads have not been a preferred strategy of B2B business owners. That’s largely due to the sort of niche markets most
B2B companies target.
How Does Web Design Relate to PPC Advertising?
Posted by - Lynne MotkoskiYou may have heard that PPC, or pay-per-click, marketing is one of the fastest and surest ways to attract qualified leads to your website.
How Advanced Targeting Will Benefit Your Facebook Marketing Strategy
Posted by - Lynne MotkoskiFacebook began in 2004 as a simple online directory to connect students at colleges, namely Harvard University, but has come a long way and
evolved into the most widely used social platform worldwide.
Should You Choose SEO Over PPC?
Posted by - Lynne MotkoskiWhen beginning your marketing strategy, it is always important to know where to start especially if you have a limited budget to work with.
Two of the most important aspects of a marketing strategy will be your Search Engine Optimization (SEO) and your Pay-per-Click (PPC)
advertising.
How to Keep Your PPC Campaign from Failing
Posted by - Lynne MotkoskiPay-Per-Click (PPC) campaigns are a double-edged sword. They can either be a wonderful marketing tool, or a waste of your efforts, and
ultimately your money. There are countless examples of companies benefitting immensely from PPC campaigns, but also many businesses failing
to take off as well.