Marketing with Paid Ads
It’s cost effective, measurable, and allows you to target ideal customers. What’s not to love about internet marketing? Experts
predict that eCommerce’s share of retail in Canada will be nearly 9% in 2020 and consumers will spend CA$52.04 billion this year.
It’s true that online ads have not been a preferred strategy of B2B business owners. That’s largely due to the sort of niche markets most
B2B companies target.
You may have heard that PPC, or pay-per-click, marketing is one of the fastest and surest ways to attract qualified leads to your website.
Facebook began in 2004 as a simple online directory to connect students at colleges, namely Harvard University, but has come a long way and
evolved into the most widely used social platform worldwide.
When beginning your marketing strategy, it is always important to know where to start especially if you have a limited budget to work with.
Two of the most important aspects of a marketing strategy will be your Search Engine Optimization (SEO) and your Pay-per-Click (PPC)
Pay-Per-Click (PPC) campaigns are a double-edged sword. They can either be a wonderful marketing tool, or a waste of your efforts, and
ultimately your money. There are countless examples of companies benefitting immensely from PPC campaigns, but also many businesses failing
to take off as well.
- Pay-Per-Click Maintenance Checklist to Consistently Improve Your Results
- The Core Advantage Local Businesses Have Over Big Box Stores When It Comes to Selling Online
- Content Marketing Tips for Local SEO
- Top 10 Things to Know About Website Security
- A Guide to Internet Marketing for Seasonal Business
- How Long Does It Really Takes to Improve Your Local SEO?
- 5 Steps to Creating a Powerful “About Us” Page for Your eCommerce Store
- Should Your Brand Drive Your Website Design or Vice Versa?
- Why You Can Still Benefit from an eCommerce Website if You Have a Local Retail Shop
- 3 Big Reasons Why You Absolutely Need Content Marketing for Local SEO