We help local businesses succeed online with beautiful websites and effective marketing solutions.
Digital Marketing Agency

Smart WSI Marketing-Marketing with Paid Ads Blog

Should You Choose SEO Over PPC?

When beginning your marketing strategy, it is always important to know where to start especially if you have a limited budget to work with. Two of the most important aspects of a marketing strategy will be your Search Engine Optimization (SEO) and your Pay-per-Click (PPC) advertising. Each of these processes provides you and your business with great benefits to drive website traffic and boost your sales.

Reasons Your PPC Campaign is Failing

Posted by - Lynne Motkoski

Pay-Per-Click (PPC) campaigns are a double-edged sword. They can either be a wonderful thing or a waste of money. There are countless examples of companies benefitting immensely from PPC campaigns and also failing to take off. However, it doesn’t need to be this way, with a little more attention to detail

Paid Search Still Dominates

Posted by - Lynne Motkoski

Before you can talk about why paid search is still dominating the digital marketing space, you need to first understand what paid searches are and why you need to have it. paid searches are advertisements that are listed in search engine pages or social media pages.

Customers Vs Consumers: Who Should You Really be Targeting?

Posted by - Lynne Motkoski

Before you can start talking about who to target a product, you need to know the difference between a customer and consumer. At first glance, these two may seem the one and the same, and often it is. However, there are times when the two different words are not interchangeable. This is because the customer is the person who will ultimately purchase the product but will not necessarily be using it. For example, if you buy a tricycle for your child, you are the customer and the child is the consumer.

Should Your Business Be Using Google Ads PPC Advertising?

Posted by - Lynne Motkoski

Online marketing is filled with limitless potential. How do you do it? There are several tools available, from social media outreach to e-mail marketing. If you’re like 77 percent of the world’s search engine users, you probably asked “Google.” The key to succeeding on Google is by ensuring that your websites rise to the top of Google’s search results.