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How Internet Marketing Benefits Your Business

Posted by - Lynne Motkoski

It’s cost effective, measurable, and allows you to target ideal customers. What’s not to love about internet marketing? Experts predict that eCommerce’s share of retail in Canada will be nearly 9% in 2020 and consumers will spend CA$52.04 billion this year.

Should You Choose SEO Over PPC?

Posted by - Lynne Motkoski

When beginning your marketing strategy, it is always important to know where to start especially if you have a limited budget to work with. Two of the most important aspects of a marketing strategy will be your Search Engine Optimization (SEO) and your Pay-per-Click (PPC) advertising. 

How to Keep Your PPC Campaign from Failing

Posted by - Lynne Motkoski

Pay-Per-Click (PPC) campaigns are a double-edged sword. They can either be a wonderful marketing tool, or a waste of your efforts, and ultimately your money. There are countless examples of companies benefitting immensely from PPC campaigns, but also many businesses failing to take off as well.