Digital Marketing Agency

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Should You Choose SEO Over PPC?

Posted by - Lynne Motkoski

When beginning your marketing strategy, it is always important to know where to start especially if you have a limited budget to work with. Two of the most important aspects of a marketing strategy will be your Search Engine Optimization (SEO) and your Pay-per-Click (PPC) advertising. 

How to Keep Your PPC Campaign from Failing

Posted by - Lynne Motkoski

Pay-Per-Click (PPC) campaigns are a double-edged sword. They can either be a wonderful marketing tool, or a waste of your efforts, and ultimately your money. There are countless examples of companies benefitting immensely from PPC campaigns, but also many businesses failing to take off as well. 

Paid Search Still Dominates

Posted by - Lynne Motkoski

Before you can talk about why paid search is still dominating the digital marketing space, you need to first understand what paid searches are and why you need to have it. paid searches are advertisements that are listed in search engine pages or social media pages.