Should Your Business Invest in Online Ads if You are B2B?
Posted by - Lynne MotkoskiIt’s true that online ads have not been a preferred strategy of B2B business owners. That’s largely due to the sort of niche markets most B2B companies target. {Read More}
How Does Web Design Relate to PPC Advertising?
Posted by - Lynne MotkoskiYou may have heard that PPC, or pay-per-click, marketing is one of the fastest and surest ways to attract qualified leads to your website. {Read More}
How Advanced Targeting Will Benefit Your Facebook Marketing Strategy
Posted by - Lynne MotkoskiFacebook began in 2004 as a simple online directory to connect students at colleges, namely Harvard University, but has come a long way and evolved into the most widely used social platform worldwide. {Read More}
Should You Choose SEO Over PPC?
Posted by - Lynne MotkoskiWhen beginning your marketing strategy, it is always important to know where to start especially if you have a limited budget to work with. Two of the most important aspects of a marketing strategy will be your Search Engine Optimization (SEO) and your Pay-per-Click (PPC) advertising. {Read More}
How to Keep Your PPC Campaign from Failing
Posted by - Lynne MotkoskiPay-Per-Click (PPC) campaigns are a double-edged sword. They can either be a wonderful marketing tool, or a waste of your efforts, and ultimately your money. There are countless examples of companies benefitting immensely from PPC campaigns, but also many businesses failing to take off as well. {Read More}
Paid Search Still Dominates
Posted by - Lynne MotkoskiBefore you can talk about why paid search is still dominating the digital marketing space, you need to first understand what paid searches are and why you need to have it. paid searches are advertisements that are listed in search engine pages or social media pages. {Read More}