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How Google Adwords PPC Can Target Specific Potential Customers

Posted by - Lynne Motkoski

In the world we are today, with an influx of products and information, marketing is the most important tool a business has to help grow their business. There are two main forms of marketing which are digital marketing (PPC, SEO, etc) and traditional marketing (billboards, radio, TV, etc). Digital marketing is more versatile, less costly, and allows for ample reporting. One of the most important digital marketing strategies is the utilization of Google Adwords PPC for your Edmonton business.