Should You Choose SEO Over PPC?
When beginning your marketing strategy, it is always important to know where to start especially if you have a limited budget to work with. Two of the most important aspects of a marketing strategy will be your Search Engine Optimization (SEO) and your Pay-per-Click (PPC) advertising. Each of these processes provides you and your business with great benefits to drive website traffic and boost your sales. {Read More}
Reasons Your PPC Campaign is Failing
Posted by - Lynne MotkoskiPay-Per-Click (PPC) campaigns are a double-edged sword. They can either be a wonderful thing or a waste of money. There are countless examples of companies benefitting immensely from PPC campaigns and also failing to take off. However, it doesn’t need to be this way, with a little more attention to detail {Read More}
Paid Search Still Dominates
Posted by - Lynne MotkoskiBefore you can talk about why paid search is still dominating the digital marketing space, you need to first understand what paid searches are and why you need to have it. paid searches are advertisements that are listed in search engine pages or social media pages. {Read More}
Customers Vs Consumers: Who Should You Really be Targeting?
Posted by - Lynne MotkoskiBefore you can start talking about who to target a product, you need to know the difference between a customer and consumer. At first glance, these two may seem the one and the same, and often it is. However, there are times when the two different words are not interchangeable. This is because the customer is the person who will ultimately purchase the product but will not necessarily be using it. For example, if you buy a tricycle for your child, you are the customer and the child is the consumer. {Read More}
Should Your Business Be Using Google Ads PPC Advertising?
Posted by - Lynne MotkoskiOnline marketing is filled with limitless potential. How do you do it? There are several tools available, from social media outreach to e-mail marketing. If you’re like 77 percent of the world’s search engine users, you probably asked “Google.” The key to succeeding on Google is by ensuring that your websites rise to the top of Google’s search results. {Read More}
How to Incorporate Pay-Per-Click Ads Into Your Digital Marketing Strategy
Posted by - Lynne MotkoskiPaid advertising online is an integral part of many marketing campaigns. Pay-per-click (PPC) ads can potentially capture thousands of customers during their journey to purchase products or services that you offer. {Read More}
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Recent Posts
- Make Your Social Media Work Wonders for Your Business
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- How You Should Properly Balance Your Content Strategy
- Marketing Tactics that Need to be Left in the Past
- Should You Choose SEO Over PPC?
- How to Make the Most Out of Your Money on Social Media
- Reasons Your PPC Campaign is Failing
- Words Over Ideas? The Future of Content
- Paid Search Still Dominates
- Customers Vs Consumers: Who Should You Really be Targeting?
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