How Does Web Design Relate to PPC Advertising?
Posted by - Lynne MotkoskiYou may have heard that PPC, or pay-per-click, marketing is one of the fastest and surest ways to attract qualified leads to your website. {Read More}
Should You Choose SEO Over PPC?
Posted by - Lynne MotkoskiWhen beginning your marketing strategy, it is always important to know where to start especially if you have a limited budget to work with. Two of the most important aspects of a marketing strategy will be your Search Engine Optimization (SEO) and your Pay-per-Click (PPC) advertising. {Read More}
How to Keep Your PPC Campaign from Failing
Posted by - Lynne MotkoskiPay-Per-Click (PPC) campaigns are a double-edged sword. They can either be a wonderful marketing tool, or a waste of your efforts, and ultimately your money. There are countless examples of companies benefitting immensely from PPC campaigns, but also many businesses failing to take off as well. {Read More}
Paid Search Still Dominates
Posted by - Lynne MotkoskiBefore you can talk about why paid search is still dominating the digital marketing space, you need to first understand what paid searches are and why you need to have it. paid searches are advertisements that are listed in search engine pages or social media pages. {Read More}
Customers Vs Consumers: Who Should You Really be Targeting?
Posted by - Lynne MotkoskiBefore you can start talking about who to target a product, you need to know the difference between a customer and consumer. At first glance, these two may seem the one and the same, and often it is. However, there are times when the two different words are not interchangeable. This is because the customer is the person who will ultimately purchase the product but will not necessarily be using it. For example, if you buy a tricycle for your child, you are the customer and the child is the consumer. {Read More}
Should Your Business Be Using Google Ads PPC Advertising?
Posted by - Lynne MotkoskiOnline marketing is filled with limitless potential. How do you do it? There are several tools available, from social media outreach to e-mail marketing. If you’re like 77 percent of the world’s search engine users, you probably asked “Google.” The key to succeeding on Google is by ensuring that your websites rise to the top of Google’s search results. {Read More}