Marketing with Paid Ads
Alberta is a unique place filled with extreme conditions. We have extremely cold winters, and short but hot summers. These extreme weather
conditions make heating and cooling essential to life in Alberta, and in turn, makes the HVAC industry in our province very competitive.
Pay-per-click (PPC) ad campaigns are still one of the most worthwhile investments you can make to promote your business, brand, and products
or services. It can be easy to think of PPC as a “set and forget” marketing strategy.
Many businesses are seasonal. If you operate a business that doesn’t typically have a steady year-round revenue stream, the off-season can
seem like a great time to cut back on your internet marketing efforts and save a few dollars in the process.
It’s cost effective, measurable, and allows you to target ideal customers. What’s not to love about internet marketing? Experts
predict that eCommerce’s share of retail in Canada will be nearly 9% in 2020 and consumers will spend CA$52.04 billion this year.
It’s true that online ads have not been a preferred strategy of B2B business owners. That’s largely due to the sort of niche markets most
B2B companies target.
You may have heard that PPC, or pay-per-click, marketing is one of the fastest and surest ways to attract qualified leads to your website.
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