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Digital Marketing Agency


Posted: 5 May '15

5 Steps to Successfully Gaining a Competitive Advantage

A truth of running a business is that your competitors are always trying to steal your customers. As entrepreneurs, it’s vital to your business to maintain a competitive edge by taking advantage of technology and making your business stand out. To address these concerns, the latest entry in our 2015 Digital Marketing Video Series is called 5 Steps to Successfully Gaining a Competitive Advantage.

Step 1: Search Engine Visibility

Start by determining who your top online competitors are. Do this by doing a Google search using a phrase that best describes your business. Example, if you’re a plumber in Edmonton, search “Edmonton plumber”. The top links that come up are your competition. Take a look at their webpages. Next manage your website. You can do so by looking into tools over at Moz or Majestic. Or ask a WSI digital marketing expert to perform a WebScan analysis of your business.

Step 2: Top Performing PPC Ads (AdWords) in Google

Another strategy for gathering keywords and phrases is to look for competitor Pay-Per-Click (PPC) ads. Continuing with the “Edmonton plumber” example, we can get a good idea of what companies are using digital marketing and thus which ones are worth looking into.

5 Steps to Successfully Gaining a Competitive Advantage

Step 3: Top Performing Keywords

Using information gathered in #1 and #2, form a list of keywords and phrases your competition is using. You have two options: you could try outranking your competition for keywords and phrases. Or if there seems to be a lot of action and history their keywords, it may be better to use different and less competitive keywords that will be easier to rank for, but deliver similar traffic.

Step 4: Best Performing Content

Now you need to create captivating content. Engage readers with interesting topics that are relatable.

Step 5: Social Media Engagement

Expand even further by going to your competitor’s social media profiles to see what kind of posts are working for them. You can become a mock-customer to get a first-hand experience at how they respond to customers.

When you’ve successfully gathered all the information, bring it back to your team so you can figure out ways to develop a more engaging social footprint than your competitors!

Book a discovery meeting with WSI Digital Marketing to discuss how we can help you gain an advantage over your Edmonton competitors


**The digital landscape is everchanging. Contact us to discuss current industry standards.

Lynne Motkoski, CEO, Principal & Digital Marketing Strategist
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Specialty: Digital Marketing Strategies
Education: MACT and B.Comm from University of Alberta
Certifications: Google, HubSpot, Hootsuite
Lynne is a baby boomer passionate about digital marketing and helping local businesses succeed online. Effective digital marketing strategies are not one-size fits all. Lynne works with decision makers and creates effective solutions to generate measurable and transparent results and positive returns on your marketing investment (ROI).